5 Halloween Real Estate Marketing Ideas

It’s spooky season, but that doesn’t mean you should be afraid to try some Halloween real estate marketing!

From “haunted” open houses to “bootiful” professional real estate photography, we have all the tips you need to make this Halloween season productive, including ways to generate more leads. Keep reading to learn tips and tricks to make the most of the fall season, and grab our free fall and Halloween social media marketing templates. 

1. No tricks, just treats

People of all ages enjoy the Halloween season and love to get treats! Consider these fun, seasonal ideas to attract more customers.

“Haunted” open house

You can dazzle potential clients with a themed “haunted” open house. Less is more, as you want to showcase the season but don’t want to dissuade any potential buyers.

Great open house ideas include a new doormat and decorative wreath. Seasonal touches are sure to make your guests feel welcome. A little music—think “Monster Mash”—will break the ice and relax people. Additionally, a simple bowl filled with various treats, such as candy, snacks, or even tiny pumpkins, can make a person’s day.

Involve kids

Children will also love treats if they come to your open house with their family members. Avoid potential allergies by offering some non-food choices, such as stickers or small toys.

You can also print some Halloween coloring sheets to occupy them while the adults are looking at the property. Potential buyers will appreciate this thoughtfulness and focus more on what you are saying.

2. Enchanting emails and social media campaigns

Bring out everyone’s inner child with festive Halloween social media marketing campaigns. You could ask former clients to send you pictures of the homes you helped them find, all decorated for Halloween.

Then, you can share these with new, potential clients through digital marketing methods, including email, social media, or your website. A flashy banner on an email or a charming social media post will catch people’s attention.

Check out our free social media Halloween templates for a simple way to post seasonally. 

3. Reverse trick-or-treating

Instead of waiting for people to attend your open house, why not go to their houses? This reverse trick-or-treating is a way to get to know your community members. 

If you’d prefer to be more subtle, you can hang door hangers around the neighborhood with your contact information or put a business card or information about your next open house with a small treat in mailboxes. 

Another idea is to walk around, even on Halloween, introducing yourself. Being an active community member will help you get noticed and build your brand.

4. Seasonal community events

Look for events to attend in your area, whether a Trunk or Treat at a local school or a family day at a pumpkin patch. You may even have the opportunity to set up a table at one of these events. 

You could also partner with a local restaurant or shop and hold a contest, such as a raffle or a costume contest, to make new connections.

5. “Bootiful” professional photography

Even with these unique Halloween real estate marketing ideas, ensuring your brand is professional and consistent is essential. 

With Virtuance real estate photography, we provide you with the best photographers to ensure that your real estate photos and listings are as “bootiful” as possible. Your clients will love the clean, consistent look they’ll see throughout your listings, and we offer a wide range of services, from 3D tours to aerial photography.