Interested in growing your real estate career? Social media isn’t just for reconnecting with old friends. It’s an opportunity to expand your sphere of influence and potentially learn something useful for your career. Best of all, it’s free to use.
If you’ve been researching the best social media platforms for real estate agents, we’ve gathered the best resources for each social media account. Remember, you can’t build your social media strategy without choosing at least one social media to utilize!
Importance of social media for real estate agents
A real estate agent’s social media network is essential for generating leads and widening reach. Your services should be clearly stated on every social media platform you use so that anyone can find you and what you do.
The best social media platforms for real estate agents give you multiple ways to engage with your audience. Ultimately, the best social media for real estate are the ones you can use consistently to maintain momentum.
Best social media platforms for real estate agents
There are several platforms perfect for any real estate agent. Facebook, Instagram, LinkedIn, and YouTube have advantages and tools to build a following. Check out the specific tips and tricks for each platform.
Do you want access to the world’s largest social media platform? Of course! 2 billion people check Facebook at least once daily, and the app is responsible for half of the nation’s social media use.
Making a page on Facebook is quick and easy, and after creating it, you’ll have access to potential clients, typically between the ages of 25 and 65.
To start, encourage past clients to leave reviews so people can easily find your services. Also, be sure your contact info is readily available, and check your Messenger app often for potential leads.
Want to reach a particular client, like downsizers or first-time homebuyers? With Facebook’s page features, you can target a specific demographic with paid ads and posts for a reasonable price.
Photos, reels, stories, oh my! There is plenty of potential when you have an Instagram account for your real estate business. While not as popular worldwide as Facebook, Instagram still has 143 million users in the U.S. alone.
As a highly visual platform, Instagram has tools and tricks to build your audience and connect with your followers. Try Instagram polls, themed templates, and reels.
Like Facebook, you can go live and answer people’s real estate questions, do a virtual open house, or hold a giveaway for a prize. You can also host short webinars for could-be clients.
For more ways to master Instagram and see an example of a webinar, check out our on demand webinar below:
LinkedIn was designed for building networks and finding new opportunities. Take advantage of the platform by joining real estate professional groups, connecting with other real estate agents, and posting regularly to share your ideas.
You can also connect with professionals within the real estate sphere, such as appraisers, movers, brokers, and home renovators. Even if you already have go-tos for these services, growing your sphere is never a bad thing!
Youtube
Want to show off tips and tricks for staging? Do you want to build an audience of newbie real estate agents to mentor with your videos? No matter your goal, you can make YouTube content on anything that will help your business. Start with simple, scripted ideas and expand with different kinds of content later.
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FAQ
Absolutely! Making connections from the comfort of anywhere can generate leads that convert to sales.
This is totally up to you and your goals. You may want to spend more time on social media if you’re prospecting for leads. If you’re promoting an event, you can manually promote it or purchase ads to target specific clientele, saving time.
You should post a variety of informative and exciting content, from pictures and videos to giveaways for interesting prizes.
Don’t forget to ensure your contact information is readily available for leads!
