A new year gives rise to the desire to improve and refresh our lives. As more real estate agents enter the field and buyers and sellers will be researching real estate, it’s a great idea to have a blog on your website that answers their questions.
Writing real estate blogs is a clever way to generate leads consistently. Once written, potential clients can access your blog anytime, potentially giving you more qualified leads.
Also, blogs can elevate your brand by demonstrating your value and generating referrals.
23 trending real estate blog ideas
When writing a real estate blog, remember that people want the most up-to-date information on trending topics. We invite you to explore and use our 23 blog ideas for real estate in ‘23!
1. Virtual aspects of real estate
Real estate, like most industries, is reaping the benefits of the virtual world. From virtual open houses to drone imagery and 3D tours, people are conveniently weighing their options from the comfort of their own homes. Let your clients see how you can save them time and money with the latest virtual aspects of selling homes.
2. Types of homes
Single-family rental or two-family home? Condo or townhouse? High ranch or colonial style? The abundance of options may seem overwhelming for clients, but you can help them make the best decision for their families by detailing the pros and cons of each.
3. Local home values
People want to know what their home is worth, and you can keep up with constant changes by analyzing the prices of homes you’ve sold and researching local statistics. An interview-style blog with other local realtors is another way to emphasize the home value trends in your area.
4. Market forecasts
Each city’s market forecast is unique and can change quickly. You can research market forecasts in your area by analyzing statistics. You can survey agents to predict what buyers, sellers, and homeowners can expect this year.
5. Types of mortgages
A mortgage can be the biggest concern for potential buyers. With this real estate blog, explain mortgage options based on income and credit. You can include interest rates for different mortgage types.
6. Property tax rates by city
Homebuyers may base their new city of choice on property taxes. Provide a list of nearby cities with corresponding average property tax rates. This blog may help people to narrow down their options and determine the type of home they can afford.
7. Rent or buy
Would it be better to rent or buy a home? Discuss the pros and cons of each option based on financial circumstances and clients’ future goals.
8. Common buyer questions
Compile a list of common questions buyers have. People will feel relieved and comfortable that others have the same questions. Include frequently asked information such as the first steps in the home buying process, how to find a real estate agent, and how long it takes to buy a home.
9. What to look for in a real estate agent
You can list some qualities that make a real estate agent successful. You can use this opportunity to write about your own accomplishments and persuade readers to choose you as their agent.
10. Luxury real estate
Whether someone is in the market for luxury real estate or just enjoys looking at or reading about them, showcasing special listings on your blog can help your listings shine. Be sure to include details about the homes’ high-end amenities and prime locations.
11. Testimonials
What better way to showcase your skills and create valuable real estate content than with testimonials from your most trusted clients? Ask your clients to write you a testimonial whenever you close a deal, and you can later quote them in a blog. This firsthand information will be beneficial for generating leads with new clients.
12. Money-saving tips for moving
A blog about money-saving tips for the home buying or selling process shows you genuinely care about your clients.
13. Women in real estate
With Women’s History Month approaching, highlight women who have made a difference in real estate, whether it’s throughout history or real estate professionals from your area. If you are a woman, talk about why you are proud of your own accomplishments!
14. Open house ideas
Offering unique open house ideas in your blog will show potential clients that you’re up on the latest trends. They’ll be eager to use the ideas when selling their homes or come to one of the open houses if they want to buy.
15. Feature a local business
It’s always a good idea as a real estate agent to become involved in your community. You can feature a local business in your blog, such as your favorite restaurant. You can then partner with the restaurant and offer discounts to clients.
16. Community events
By building lasting relationships, community members will think of you first when looking for a real estate agent. Attend community events like food and toy drives, festivals, and parades to let people put a face to your name. You can also distribute flyers and business cards at these events.
17. Local lifestyle
Walk potential clients through a day in the life of the neighborhoods in your area. Pick a few neighborhoods and show how the lifestyles vary in each one. They will like to see how certain areas can give them a better quality of life based on their wants and needs.
18. Local history
Many people pass historical treasures in their towns daily, never knowing their significance. Local historic landmarks, the history of the town and its people, and the history of real estate in the area are all excellent real estate content.
19. Local recreational activities
Home buyers want to know what they can do for fun in the area. Write a blog that lists the best gyms, nightlife, and pet-friendly spots in town. It’ll be sure to create a buzz with potential clients.
20. Local kid-friendly activities
Parents looking for a new home will want information about local schools and kid-friendly activities like dance studios and sports teams. Survey your contacts for the best activities to include in this blog.
21. Real estate builders
Some clients are looking to have their dream homes built from scratch. Create a list of questions for clients to ask builders. Offer tips for choosing the best builders in the area.
22. Real estate tech
It seems like there is new real estate tech every day, such as tools and apps. Give examples of how you have used this tech to make your life easier. You could also feature certain companies and the apps they are currently developing.
23. Real estate photography
Homeowners who use professional real estate photography are more likely to sell their homes due to the attractive, polished look. When you feature Virtuance’s real estate photos on your blog, you’ll attract more attention to your listings and blogs.
