Your fall planning might include showings, lead follow-up, and open houses. While this is all part of the job, don’t overlook your fall marketing plan. To help get you through another cool season, we’ve collected some of the best real estate fall marketing ideas and gathered a selection of fall social media templates to help you thrive.
1. “Boo” your clients
This October, booing your friends is trending on social media. Join the fun and leave a small gift or sweet treat for your clients with a little surprise note thanking them for their business. Encourage them to spread the Halloween spirit by booing their neighbors. You may even get some referrals!
2. Give seasonal staging tips
Candles, pumpkins, and blankets, oh my! Using fall décor when staging a home can emphasize coziness and hominess. Share a few inviting fall staging tips on your Instagram Stories or Reels. Up the engagement by asking your audience to share their favorite part of decorating for fall.
Fun idea—create a Reel showing how to make a fall-inspired stovetop potpourri with cinnamon, citrus, and apples. Scent is such a vital part of creating a cozy, staged home.
3. Ask your audience what scares them away from buying and selling
Don’t shy away from what everyone is talking about—interest rates and the market are scary right now. Use your Instagram question feature or create a post on any social platform asking what is scaring people away from buying or selling right now. It’s a great way to answer questions and show expertise in your area’s market.
4. Join a trunk-or-treat
Many communities offer trick-or-treating events such as trunk-or-treat. Sign up to pass out candy and set up a marketing station with a sign and business cards. It’s a great way to get involved and show your face in the community.
5. Give the spooky scoop
Real estate agents are local experts. Create a post sharing the fall happenings around your town. Visit your local government’s event calendar for ideas, or check out HOAs and local businesses. Great things to include are pumpkin patches, fall festivals, concerts, costume contests, and trick-or-treating events.
6. Do a fall giveaway
Giveaways are a great way to gain followers and increase engagement on social media! The prize can be big or small, but try sticking to a fall theme, such as tickets to a local pumpkin patch, a gift card for fall home décor shopping, football tickets, a cozy mug with a bag of apple cider, etc. Here is an example of what to post:
“The first day of fall break calls for a giveaway! To enter to win tickets to the pumpkin patch, simply like our last three posts and tag a friend below. You must be following @handle to win. Contest ends (date) at midnight and the winner will be randomly selected on (date) and announced on this post. Good luck, friends!”
And if you want to spice up your posts, use seasonal templates, like our free fall and Halloween templates!
How Virtuance can help market your business this fall
Along with embracing the fall spirit, sharing your listings regularly on social media is a great idea. Virtuance offers virtual tours, aerial photos, and professional photography, which are excellent marketing materials. Help potential buyers imagine themselves in a beautiful home, and share quality photos every chance you get.
