Use social media to build your real estate brand and earn valuable referrals.
In today’s digital age, social media has become an essential tool for real estate professionals to connect with potential clients, showcase properties, and build their brand. With 90% of home buyers searching online for listings, social media channels are a great place to boost your brand, gain referrals and showcase your listings. With millions of active users on various platforms, leveraging social media effectively can significantly enhance your real estate business. However, a successful social media strategy requires thoughtful planning and execution. To help you optimize your approach, we have compiled seven invaluable tips that can elevate your social media game and yield tangible results for your rea1. Post to your channels at the right time
When you post to your social media channels, consider when your target audience is most active. Several marketing companies have tested the best time to post on social media (for a general audience). We conducted our own tests on posts and timing. We ran our Facebook timing experiment for three weeks and found that our reach increased by 43.7%. How did we decide when to post? We used the posting guide from SproutSocial and our own data within Facebook Insights. These analytics show when your target audience is most engaged.
There is no absolute when it comes to creating a timed posting strategy. It will take trial and error and can also depend on several other factors, including visual content and the value you provide. Speaking of your value, you should always strive to offer your followers content they find helpful and important. We suggest maintaining a blog on your real estate website and sharing those posts on your social channels. While writing your own content is always recommended, we understand it takes time. If time is an issue, you can find writers to create guest posts, repost content from other sites, or hire someone to write for you. Before writing real estate content, see what posts your audience engages with. You can check out your competition’s or colleagues’ social media pages.
2. Provide your followers with value-based content
Speaking of the value you provide, you should always strive to offer your followers content they find useful and important. We suggest maintaining a blog on your real estate website and sharing those posts on your social channels. Writing your own content is always recommended, but we understand that it is a time commitment. If time is an issue, you can find writers to create guest posts, repost content from other sites, or hire someone to write for you. Before you begin writing real estate content, see what posts your audience engages with. You can check out your competition’s or colleagues’ social media pages.Here are some value-based content ideas:
- Neighborhood market trends
- Top restaurants in
- How to posts (home repairs, landscaping, renovations)
- Tips for selling a home
- Tips for buying a home
- How to buy a home in
- How to sell your home
3. Showcase your listings with professional photography
Millennials make up 66% of the homebuying market and spend their time searching online, including on social media. That said, real estate agents can significantly increase their user engagement for listing posts by using professional real estate images, scientifically proven to capture more online attention.
4. Promote your properties with digital listing templates
While Facebook and Instagram posts of your listings may get significant engagement, try taking it to the next level with customized digital listing flyers! Digital listing flyers are more compact, shareable, and sometimes more fun than your social media post. You can create these from scratch on platforms like Canva or Google Slides.5. Engage with your followers regularly
Whenever your followers comment or tag other users in your posts, you should always respond. You want your followers to see that you care about interacting with them. It’s also a great way to connect on a more personal level. Some social media channels, like Instagram, even reward you for interacting with others within the same 30 minutes of publishing a post to your account.6. Join social media community and real estate groups
Online community/neighborhood groups and real estate groups are great places to build your following, establish your brand, and source leads. There are a number of these groups on Facebook and LinkedIn – type in your farm area keywords in the search tab and see which groups speak to you. Look for groups with high engagement (multiple daily posts) and many active users. Groups are a great place to share your listings and your value-based content.7. Highlight your brand with social proof marketing
Instead of telling your social media audience why you’re so good at what you do, have your clients tell them!“Social proof is a psychological phenomenon where people conform to the actions of others under the assumption that those actions are reflective of the correct behavior.”
Nearly 70% of consumers look at reviews before making a purchase, and these reviews are 12 times more trusted than the descriptions provided by the seller. The best way to highlight social proof is through written and video testimonials. Try sending out a feedback request email after working with a recent client. If you have time, reach out to happy clients and ask them if they would be interested in being in a short video testimonial. As mentioned above, Canva is a great platform to create graphics for your social proof posts.
We hope you find these tips helpful in your social media strategy journey.
How real estate photography enhances your social media
Looking for ways to make your social media posts attention-grabbers? Consider using professional real estate photography across your channels! Virtuance offers beautiful HDReal® images, aerial photography services, and marketing enhancements to help you up your social media game. If you want to outshine your competitors on social media, trust Virtuance to help you shine the brightest!FAQ
Social media is a powerful platform to reach a larger audience and promote your listings. Social media platforms can help you engage with potential clients, build your brand, and expand your reach! By implementing these seven tips, you can enhance your social media strategy for real estate, connect with your target audience effectively, and drive meaningful results for your business.
Posting on social media is an excellent way to attract potential clients. Social media platforms offer immense potential for expanding your reach, building your brand, and generating valuable leads in the competitive real estate market.
You run your own social media accounts or you can pay a social media manager and graphic designer to create social media posts. Our 7 tips will help you to elevate your social media game and unlock the full potential of these digital channels to take your real estate business to new heights.
