How can you build a sphere of influence as a new agent?

Thinking about everyone you know is the key to building a sphere of influence as a new agent. While you may not have prior clients to rely on, friends, family members, neighbors, or anyone else you know likely has someone interested in buying or selling their home.

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Q: What is SOI in real estate?

SOI in real estate stands for sphere of influence. In the simplest terms, it is everyone that you know—whether you've met them once or they're a good friend. By expanding your SOI in real estate, you can make connections that will generate more leads to help you close more deals.

Last updated March 7, 2023

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