Real estate lead generation is essential to succeeding as a real estate agent. But if you’re new to the scene, breaking into lead generation can be challenging. Fortunately, you have the perfect lead-generating tool right on your phone or laptop.
Facebook can be a powerful tool for generating real estate leads. But you need to know how to do it smartly, lest you come off too strong to potential buyers.
In this guide, we’ll go over finding potential home buyers on Facebook and the agile way to do Facebook ads.
Finding Home Buyers on Facebook
Finding real estate leads with a quick Facebook search is simple. Type your area plus a keyword indicating someone is likely to move soon in the search bar.
Some keywords to try are house hunting, buying a house, house buying, looking to buy, sale by owner, etc. Avoid using keywords like “ open house ” or “selling a house.” Those primarily show posts from other agents, not potential buyers, which are the types of leads you’re looking for.
Look for posts from potential clients in your market who are actively talking about moving or buying a home. Many of these Facebook users are just getting into the home buying process and are likely not working with any particular real estate professionals. They’re probably looking for guidance, advice, or help. That’s where you can step in with your expertise in the real estate industry.
The best way to engage with these leads on Facebook is to identify their specific problem, challenge, or fear and then give them a free piece of content to help them.
It is essential to be on your content creation game. If you’re not, start writing blog posts, making free PDF reports, creating YouTube videos, and putting together informative neighborhood guides. That way, when you come across a person in need, you can deliver a targeted piece of content to them to help them on their home buying journey.
Build trust with the people that you find on social media platforms. The best way to turn them into meaningful leads is to build trust by answering people’s questions and helping solve their problems as an experienced real estate agent.
The Smart Way to Use Facebook Ads
Most Facebook property listing ads will feature a single shot of the property. Even if this shot is stunning, your leads are going to need more. Prospective clients are more likely to schedule a showing for listings incorporating marketing tools such as professional photography, video tours, and interactive floor plans.
Invest in Facebook ads that include 360-degree listing photos and videos, which allow users to explore properties virtually. Seeing the listing from different angles allows a prospective customer to having confidence in the property’s worth and helps them imagine themselves living in the home.
You can also try using the carousel ad format of scrolling pictures to showcase multiple real estate images of the listing. Or, you can use the carousel ad to showcase numerous listings. People are likely to stay engaged as they swipe to see each new photo.
While it’s not technically an ad, try utilizing the benefits of Facebook Live to find new leads. With Facebook Live, you can share a sneak peek of an upcoming open house, take a walk around a neighborhood pointing out key features and amenities, or conduct an interview with a recent client who has closed on a home.
Generating Real Estate Leads on Facebook
Facebook is a potent tool for generating real estate leads. Social media makes finding potential home buyers more accessible than ever. By creating engaging Facebook ads, you’ll be well on your way towards generating valuable new real estate leads! Other lead generation methods include search engine optimization, landing pages, community events, and winning expired listings. If you want to learn more about capturing email addresses, check out our real estate lead generation page.
