A stunning sky is a great way to make listing photos stand out. Nothing beats the classic combination of a home with glowing windows set against a backdrop of twilight blue. There is a reason that brokers and agents specializing in high-end listings schedule their photoshoots for the end of the day. The contrast of a warmly lit home against a darkening sky invites the potential buyer inside. Over the past few years, listing photos have become a critical marketing tool. As a result, more real estate agents use twilight photography for all of their houses, not just the million-dollar listings.
Twilight Photos
Sometimes getting the right shot is a simple matter of scheduling a photographer. For example, they’ll be able to take exterior pictures minutes after sunset. But sometimes Mother Nature has other ideas. Stormy skies and other weather challenges can interfere with getting that perfect shot. That’s why Virtuance developed the Blue Sky Guarantee. Post-production sky replacements ensure that twilight shoots will have a stunning sky–regardless of the sunset during the shoot. A professional photographer can time the shot, select the correct aperture range and exposure time, and balance the contrast between the interior and exterior lighting. Still, now that perfect shot is no longer dependent on the weather. A flawless twilight sky is always within reach.
Backyards Stand Out With Twilight Photography
Twilight photography doesn’t just make a listing look inviting. It highlights exterior lighting and can make a good backyard stand out. Photos taken in broad daylight don’t allow an agent to showcase exterior lighting, pools, hot tubs, or decks. Twilight images enable a buyer to see amenities in the hours they’re most likely to enjoy them, spending an evening relaxing by their pool and grilling on their deck.
Houses with strong backyards, especially pools and hot tubs, are great candidates for twilight shoots. Turning on the pool lights and shooting at dusk will make the pool stand out, glowing in what might otherwise be an ordinary yard. Exterior lighting is a feature that vanishes during broad daylight, but just minutes after sunset, even the most minor thoughtful touches glow. Virtuance’s Blue Sky Guarantee ensures that every exterior shot features a sky just after a beautiful sunset, taking the risk out of twilight shoots.
Benefits of a Twilight Shoot
There’s a romance to evening, and images showing a listing just after sunset capture the imagination of a buyer. A prospective buyer might picture themselves coming home in the evening and stepping through the glowing front door into an intimate interior. Twilight photos help buyers envision a listing as a home. Virtuance’s HD Real® ensures that listing photos receive twice as much attention as traditional photos. HD Real is a proprietary image processing system that leverages years of research to ensure listing photos have what it takes to attract attention, including a stunning twilight sky. The data shows what high-end agents have always known–just after sunset is the ideal time for exterior listing photos. Virtuance’s Blue Sky Guarantee takes the risk out of evening shoots, promising a flawless sky no matter the weather.
