8 Bookmarkable tips for perfecting your copy By Lindsay Kolowich | Source HubSpot Instagram marketing is all about the visuals. The quality of your photos will be the differentiating factor when it comes to gaining Instagram followers, getting them interested in your brand and what it’s about, and showing off the human side of your business. […]

By Terri Williams | Source Realtor.com Spring is generally the most popular time of year to sell a house, with hordes of buyers looking to move into a new place before the school year begins. But if you decide to sell your home during the winter, experts say you could reap a reward in cold, hard cash. “I […]

  By J Gurner | Source: FitSmallBusiness A real estate bio is the descriptive summary of your skills and abilities as a real estate agent, usually presented online or in print.   Creating a strong real estate bio gives potential clients confidence in your abilities and the assurance to hire you. Here are 20 examples […]

By J Gurner | Source: FitSmallBusiness Using Instagram for real estate is a way to market your properties successfully. In order to achieve this, you need to learn how to set up your page, create effective posts, and use paid advertising to get in front of your target audience. Only 14 percent of Realtors are […]

By Sujan Patel | Source HubSpot What sets you apart from the competition? Successful companies like Coca-Cola and Band-Aid have one important thing in common: a strong brand. In fact, their brand names have become generic terms for all similar products in their niche. If you cut yourself, do you ask for a bandage or […]

Keep track of what kind of content works for your audience, and keep posting it By Nicole Solari | Source Inman Facebook can be a key component of any real estate agent’s marketing plan. But you need to have the right Facebook set-up. Then, you need to post appealing content on a regular basis. If you only […]

It’s a skill that can be learned and perfected — when in doubt, focus on the value you are adding for yourself, your business and your future clients with each call By Dale Archdekin | Source Inman Cold calling is a scary prospect for a lot of people, even for good salespeople who spend a lot […]

To end your 2018 on the right note, there’s no better time than right now to gear up for fall selling season By Bernice Ross | Source Inman With Labor Day and fall selling season almost upon us, this is your last chance to make the production goals that you set at the beginning of the […]

Warm neutrals and carefully placed pops of color will turn your listing from “blah” to “wow” By Marian McPherson | Source Inman The average buyer tours 10 homes before they make a decision. So, what can your seller do to make sure their home stands out? According to Houzz editor and writer Gwendolyn Purdom and PPG and […]

Source HubSpot Welcome to the Social Media Certification workbook. You’re about to start an exciting journey to transform your understanding and approach to social media marketing. Today’s digital revolution has fundamentally changed how people gather and consume information. Gone are the days when consumers had to rely on companies to tell them what to buy […]