{"id":10280,"date":"2018-07-10T12:00:57","date_gmt":"2018-07-10T18:00:57","guid":{"rendered":"https:\/\/www.virtuance.com\/?p=10280"},"modified":"2018-07-10T12:00:57","modified_gmt":"2018-07-10T18:00:57","slug":"write-high-converting-email-newsletters","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/write-high-converting-email-newsletters\/","title":{"rendered":"How to Write High Converting Email Newsletters"},"content":{"rendered":"

By Neil Patel | Source NEILPATEL<\/a><\/span><\/p>\n

\"how_to_write_high_converting_email_newsletters_5\"<\/a><\/p>\n

You don\u2019t sell in an email. That sounds counterintuitive, right? But it\u2019s true! How many times have you purchased something directly in an email? Not often, most likely.<\/p>\n

Instead, the goal of your email is to get someone to open it and hopefully click on what\u2019s inside. That\u2019s it! Emails get people interested enough to click on a link, and then the page where they end up does the selling.<\/p>\n

The problem is that there are\u00a0over 269 billion emails sent each day<\/a><\/u>. That\u2019s a lot of competition for attention.<\/p>\n

Email service providers, like Gmail, have tried to help their users by filtering out the \u2018junk\u2019 before it even hits their inbox (even though it\u2019s not technically labeled spam).<\/p>\n

That means you face an uphill battle to ever\u00a0get your emails opened (let alone clicked<\/a>).<\/p>\n

I\u2019m going to show you a ton of examples today that have been able to overcome those challenges.<\/p>\n

And at the end of this article, you\u2019ll be able to\u00a0tweak email campaigns<\/a>\u00a0to instantly increase results.<\/p>\n

Does that sound good? Let\u2019s get after it then.<\/span><\/p>\n

1. WP Engine<\/strong><\/h2>\n

Do you want to see one of my favorite sales emails of all time?<\/p>\n

Here\u2019s\u00a0what it looks like<\/a><\/u>:<\/p>\n

\"how_to_write_high_converting_email_newsletters_1\"<\/a><\/p>\n

What?!<\/p>\n

How is a simple, text-based email like this with dry language a \u201cgood sales email\u201d?<\/p>\n

Don\u2019t you believe me?<\/p>\n

Check out what the CEO of the company\u00a0had to say about it<\/a><\/u>:<\/p>\n

\u201cIt permanently moved the needle on sign-ups after just a week of work.\u201d<\/p>\n

See, I\u2019m not lying!<\/p>\n

But there is a trick at play here.<\/p>\n

It\u2019s not that this individual email is amazing. For example, there are obviously no\u00a0images or exciting graphic details<\/a>. And the copywriting is pretty simple, too.<\/p>\n

There are no clever hacks or tricks inside.<\/p>\n

Instead, what makes this email perform so well is what happened before people ever received it.<\/p>\n

The people who received this email originally signed up for\u00a0WP Engine\u2019s Speed Tool<\/a><\/u>. Basically, you plug your URL in, and they\u2019ll tell you not only how fast your site is, but also what needs to change or improve to speed it up.<\/p>\n

The catch is that users have to provide their names and email addresses to get the customized report.<\/p>\n

Then, over the period of a few weeks,\u00a0training emails were sent out<\/a><\/u>\u00a0to help those users implement all of the \u2018action steps\u2019 needed to speed up their sites.<\/p>\n

\"how_to_write_high_converting_email_newsletters_2\"<\/a><\/p>\n

In each email, the writer first pointed out the mistakes, then told the reader exactly how to fix each one.<\/p>\n

That built a massive amount of credibility over time.<\/p>\n

So when someone does finally receive that original email above, they\u2019re much more inclined to move forward with the purchase.<\/p>\n

Robert Cialdini calls this \u201cpre-suasion<\/a><\/u>.\u201d<\/p>\n

It\u2019s based on a psychological principle called \u201cpriming<\/a><\/u>\u201d that says that people are more likely to buy a product after they\u2019ve been essentially pre-sold a concept or idea.<\/p>\n

Pretty simple, right?<\/p>\n

And yet it\u2019s also incredibly powerful when done correctly.<\/p>\n

Here\u2019s another example of a company that uses a similar trigger to get you to take action.<\/p>\n

2. Time Etc.<\/strong><\/h2>\n

Most free trials<\/a><\/u>\u00a0never go anywhere.<\/p>\n

People might sign up for one, try it out for a few minutes, and then leave forever.<\/p>\n

The trick is to get those people back \u2014\u00a0somehow, some way.<\/p>\n

Just telling people to \u201ccome back\u201d wouldn\u2019t be very compelling, though.<\/p>\n

Instead, you should focus on the specific value that prospects are bound to get from the service.<\/p>\n

That\u2019s what\u00a0Time Etc<\/a><\/u>. does below. They\u2019re introducing a feature (repeating tasks), but more importantly, they\u2019re emphasizing what you can get out of the feature (as a benefit or outcome).<\/p>\n

\"timectc_how_to_write_high_converting_email_newsletters_3\"<\/a><\/p>\n

Here\u2019s a similar example from Behave\u00a0(formerly WhichTestWon).<\/p>\n

The company compared two email variations for investors. One featured an in-depth investment analysis (like yield and rates of return) while the other simply focused on key house features.<\/p>\n

Guess which one won<\/a><\/u>?<\/p>\n

\"how_to_write_high_converting_email_newsletters_4\"<\/a><\/p>\n

Surprisingly, the one with key features nailed an impressive 33.8% click-to-open rate increase.<\/p>\n

In other words, the focus was on the short-term value as opposed to the long-term investment benefits.<\/p>\n

Read the full article here.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

By Neil Patel | Source NEILPATEL You don\u2019t sell in an email. That sounds counterintuitive, right? But it\u2019s true! How many times have you purchased something directly in an email? Not often, most likely. Instead, the goal of your email is to get someone to open it and hopefully click on what\u2019s inside. That\u2019s it! […]<\/p>\n","protected":false},"author":14503,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,47],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/10280"}],"collection":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/users\/14503"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/comments?post=10280"}],"version-history":[{"count":1,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/10280\/revisions"}],"predecessor-version":[{"id":10286,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/10280\/revisions\/10286"}],"wp:attachment":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/media?parent=10280"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/categories?post=10280"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/tags?post=10280"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}