{"id":10287,"date":"2018-07-10T12:10:34","date_gmt":"2018-07-10T18:10:34","guid":{"rendered":"https:\/\/www.virtuance.com\/?p=10287"},"modified":"2018-07-10T12:10:34","modified_gmt":"2018-07-10T18:10:34","slug":"social-listening-increase-conversions-using-social-media-insights","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/social-listening-increase-conversions-using-social-media-insights\/","title":{"rendered":"Social Listening: How to Increase Conversions Using Social Media Insights"},"content":{"rendered":"<p>Talia Wolf Webinar | Source\u00a0<a href=\"https:\/\/getuplift.co\/social-listening-increase-conversions-using-social-media-insights\/\">GetUpLift<\/a><\/p>\n<p>Imagine being able to tap into\u00a0<em><strong>the real<\/strong><\/em>\u00a0conversations people are having about\u00a0<em>your\u00a0<\/em>brand or industry<\/p>\n<p>Seeing what they hate, what annoys them, what grabs their attention or what they expect from a solution like yours.<\/p>\n<p>It\u2019s insights like these that\u00a0can give you that killer headline for your landing page\u2026<\/p>\n<p>Tell you exactly what testimonials you need on your website,<\/p>\n<p>Help you optimize your sales funnel, email outreach and even your actual product.<\/p>\n<p>These kind of insights are what businesses pay a LOT of money for.<\/p>\n<p>Thing is, there\u2019s a simple and free way for you to access these ridiculously amazing conversations every single day using\u00a0a little thing called:\u00a0<strong>social listening.\u00a0<\/strong><\/p>\n<p>There are\u00a0<strong>2.46 Billion (!!)\u00a0<\/strong>social media users worldwide.<\/p>\n<p>These people are sharing the things they love and hate, their cravings, hesitations, concerns and the things that make them happy.<\/p>\n<p>Many of these people are\u00a0<em>your<\/em>\u00a0target audience.<\/p>\n<p><span id=\"more-5676\"><\/span><br \/>\nWhether you\u2019re a B2B or B2C solution, almost everyone is on social media at some point of the day sharing, reading, retweeting, liking and commenting.<\/p>\n<p>By listening to your audiences on social media, you can tap into the minds of the two types of people that matter most to your business: Your customers and your potential customers.<\/p>\n<p>Today\u2019s guest,\u00a0<a rel=\"noopener\" href=\"https:\/\/twitter.com\/taraerobertson\" target=\"_blank\">Tara Robertson<\/a>\u00a0knows exactly how to do that using social listening.<\/p>\n<p>Previously VP Marketing at HotJar and now Director of Marketing Strategy at\u00a0<a rel=\"noopener\" href=\"https:\/\/sproutsocial.com\/\" target=\"_blank\">Sprout Social<\/a>, Tara has built award-winning marketing teams and consulted hundreds of companies (making them **millions** of dollars) on marketing strategies and data-driven results.<\/p>\n<p>In this live training Tara showed us how to rid ourselves of the Social Media fluff and get to the hardcore data that we should be using to optimize our landing pages, campaigns, emails and websites.<\/p>\n<p>Watch the recording below:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/2j0LK5fw-9U\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Transcript, slides and notes available below:<\/p>\n<p class=\"p1\"><span class=\"s1\">Tara:<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">As Talia mentioned my name is Tara. I work at Sprout Social. I\u2019m Director of Marketing Strategy. Prior to Sprout, I was VP Marketing over at Hotjar, so I\u2019m a little bit of a data junkie, absolutely love optimization, love data, and love really understanding what makes people tick. So Talia and I, I think, first met\u2026gosh, I think a couple years ago and it\u2019s been a really fun journey watching how we both kind of been building up these different worlds and talking about the emotion. And that\u2019s something that, for me, I\u2019m so, so, so passionate about and tying that to data.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">What I\u2019m most excited about with what we\u2019re talking about today is as Talia mentioned, a lot of people don\u2019t think of social media when it comes to data. They think of something a little bit more fluffy. So I\u2019m kind of on a mission to spread the word on how you can analyze, and how you can use this to really bring ROI and how you can make great data as a whole. So that\u2019s just a little bit about me. Other than being a data junkie, I\u2019m a mom. I\u2019ve got two kids, who are both out playing in the snow right now with our dog and live in the U.S. in Vermont.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Talia: That\u2019s awesome. I love the way\u2026also you mentioned how social media is usually perceived as fluff because I used to work in a social media agency, and I remember the frustration of working with clients that all they\u2019d care about was the likes and the comments. And I keep asking them like, \u201cOkay, but what about the leads? What about the sales? What are you seeing?\u201d And they\u2019re like, \u201cWe can\u2019t track that. We don\u2019t know how to do that or whatever,\u201d so no one ever showed that interest. So I love that social media is definitely in that direction today and that companies that use social media correctly, well we know today, can make billions of, right?<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Tara: Yeah. Such an awesome lead-in. I\u2019m gonna talk so much about a lot of that today because we still see that a lot. We see with a lot of our agencies, they struggle with it day to day. Everyone\u2019s so focused on their ROI, focused on the leads, and really look at it the wrong way. So I\u2019m excited to dive into those topics.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Today we\u2019re\u00a0<\/span><span class=\"s1\">talking about data and how it plays a part in social but t<\/span><span class=\"s1\">he reality is that a lot of people when they think about social media, they see this, a bunch of cats. Cat videos are awesome. I would be lying if I didn\u2019t say that I love to watch cat videos. They make me laugh. I\u2019ve got a cat myself.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But the challenge is is that when you are out there trying to promote social when you\u2019re trying to work as a business, it\u2019s really hard to get through the perception of people thinking about social as fluff. Thinking of social as a way to share a bunch of really funny YouTube cat videos, and actually realize that this is what you\u2019re looking at. The world and the universe right now is so connected to data and so connected to the way that social media works, that it really is the biggest opportunity for us as marketers or us as business leaders to tap into what\u2019s out there, what content can we be using, and what opportunities do we have that we can turn that into something that\u2019s not just gonna bring us great results, but literally the best astounding ROI that we\u2019re going to see.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But the challenge is is that when you are out there trying to promote social when you\u2019re trying to work as a business, it\u2019s really hard to get through the perception of people thinking about social as fluff. Thinking of social as a way to share a bunch of really funny YouTube cat videos, and actually realize that this is what you\u2019re looking at. The world and the universe right now is so connected to data and so connected to the way that social media works, that it really is the biggest opportunity for us as marketers or us as business leaders to tap into what\u2019s out there, what content can we be using, and what opportunities do we have that we can turn that into something that\u2019s not just gonna bring us great results, but literally the best astounding ROI that we\u2019re going to see.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So to frame that a little bit, I\u2019m gonna throw out some stats that some might be known and some might be unknown to you. But this one is always a pretty huge one that\u2019s glaring. When you think about the amount of people on Earth of 7.2 billion, 2.1 billion of them are active on social media. And breaking that down a little bit, social media is part of everyone\u2019s, almost everyone\u2019s, daily routine. So whether it\u2019s personal or professional, roughly three-quarters of Facebook users and around six-in-ten Instagram users visit those sites at least once a day. As marketers, we do it way much more.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So it\u2019s interesting to think about as yourself, and as a human, how many times\u2026for everybody on the line, have you already logged into Facebook today? Have you logged into Instagram? Have you looked at Twitter? I know I have probably dozens of times, and some of them are business related. So with the rise of things like Facebook groups and with the rise of companies really connecting with each other, we\u2019re starting to see this not just be something that we wanna do personally, but also something that we have to do professionally and a way that we\u2019re now running our business.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Facebook users alone also watch 100 million hours of video every single day. So 100 million hours, that\u2019s a lot of hours on video. And a lot of opportunities for you to then monetize with ways that you\u2019re capturing attention. And in just one minute there are 4,166,000 Facebook users liking a post, 2.4 million Instagram users liking a post, and 347,000 tweets being sent, and that\u2019s just in one minute. So think about the compounding nature of the amount of data that\u2019s constantly being pushed, not just to your universe, but your business\u2019 universe and the universes around you.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So Erik Qualman who\u2019s an author of a great social book \u201cSocialnomics\u201d has this quote that I think is something that resonates really well with those businesses that are saying there is no ROI in social media, that the ROI of social isn\u2019t necessarily always going to be what you get out of what you\u2019re doing, which we will spend time on how to actually get results out of your campaigns. But it\u2019s also that if you\u2019re not social, your business might not exist in five years. There really is no opportunity to not be social anymore and to not have social be a part of your ecosystem in the way that you\u2019re actually executing for marketing.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">But in kind of correlation to that, the challenge is, is that 41% of companies, so almost half of companies actually admit that they have no idea whether or not their social media efforts are actually paying off. And that\u2019s terrifying. So when we think about why a lot of businesses are rejecting or confused or concerned about the value that they\u2019re bringing with social, it\u2019s because they\u2019re really struggling with the way that they can actually look at their results, look at the data and understand that what they\u2019re doing is paying off, that the work that they\u2019re doing by posting and focusing on all of this data that\u2019s constantly consuming us is driving their results.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">And the reason behind that, and this is a bold statement but a very solid statement is that it\u2019s because they\u2019re doing it wrong. So it\u2019s something that you shouldn\u2019t feel ashamed or worried or concerned if you\u2019re not sure if social media efforts are paying off because a lot of people don\u2019t talk about the data behind social and the ways that you can track your campaigns. But there are so many excellent ways that you can drive ROI and that you can understand the results that social is bringing. It\u2019s just a matter of changing the way that we think about social, changing that perception of it being fluffy or of it being cats and more about all of the data that\u2019s there and how do you now leverage this.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">A great way that I like to explain the concept of social media and analytics is if you\u2019re a pay per click marketer and you\u2019re executing on a pay per click campaign, you would never actually launch something without knowing what your cost per click is, without knowing how big your audience is, without knowing what data you bring. Because then you\u2019d end up spending an inordinate amount of money without results. And that\u2019s kind of the same thing when you think about social media. If you don\u2019t know what you\u2019re posting is bringing you result and if you don\u2019t know that what you\u2019re working on or what your customers and consumers are talking about, then you\u2019re really going at it completely blind. So we\u2019ll talk about some tactics and how you can change that behavior.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Common objections that we hear a lot of the time:<\/span><\/p>\n<ol>\n<li class=\"p1\"><span class=\"s1\">\u201cMy customers aren\u2019t on social.\u201d<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">\u201cWe haven\u2019t seen the ROI.\u201d<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">\u201cWe don\u2019t have time to be on every platform.\u201d<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">\u201cWe aren\u2019t sure the time is worth it.\u201d<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">\u201cSocial doesn\u2019t drive sales,\u201d<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">\u201cYou have to invest in paid to get anything out of social.\u201d<\/span><\/li>\n<\/ol>\n<p><span class=\"s1\">These are things that we\u2019ll hear time and time again, that I\u2019m sure most people on the line have either heard, they felt. I know, even in my past, I felt it before we started to really understand how to drive all this data out of social and then tie it into results.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">And the reality is, is that your customers are on social, but in the same way that you\u2019ll think about any type of marketing endeavor, anything you\u2019re working on, whether it be your website, or email, or a piece of content, your customers aren\u2019t here ready to buy right away. And a lot of reasons that people struggle with social is they focus on these old school behaviors of, \u201cOkay, if I throw out this piece of content or if I throw out a sale that we\u2019re doing right now, people are immediately gonna drive results out of it, or they\u2019re gonna buy, or it\u2019s gonna be something that they take that step in.\u201d And you have to think about it the same way you would any marketing activity, that being social is really about creating a relationship and driving that relationship and not asking somebody to take a sale before they\u2019ve actually met you.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The next thing that I want to call out is that when you think about all of these different common objectives and the fact that we\u2019re really trying to nurture relationships, understand the emotion between why people are acting the way that they do is that just like everything else, there are no best practices in social. I hate the phrase best practice because it\u2019s kind of like the Achilles heel of marketing, is that if you try to execute something that someone says, do this it will work, then it\u2019s likely going to be something that you\u2019re struggling with or you\u2019ll have a challenge with. Again, very similar to the way that we think of optimization and CRO. There\u2019s themes, there\u2019s things that we know can help, but at the same time, everything that you work on for yourself and your business is going to be unique to your business.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So with social, there used to be these best practices in thinking about the 30-60-90 rule, meaning 30% of the time you can do lead generation, 60% of the time you post your own content, 90% of the time you post thought leadership content. And that\u2019s the algorithm that should be used in order to get the right results on social. And the reality with that now is that that really means nothing. It\u2019s not about how many times you post. It\u2019s about who you are and how you\u2019re posting and what you\u2019re putting in front of your audience. So instead of thinking about best practices, the first theme I wanna bring is to realize that while there are no best practices, there are themes in social media. Those themes being, listen, engage, authenticity, and learning. And that\u2019s what we\u2019ll dive into a little bit more.<\/span><\/p>\n<p><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_1.png\"><img loading=\"lazy\" class=\"alignnone wp-image-10288 \" title=\"social_listening_conversions_using_social_media_1\" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_1.png\" alt=\"social_listening_conversions_using_social_media_1\" width=\"681\" height=\"372\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_1.png 1024w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_1-300x164.png 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_1-768x420.png 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_1-720x394.png 720w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_1-439x240.png 439w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_1-400x219.png 400w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_1-110x60.png 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_1-183x100.png 183w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_1-240x131.png 240w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_1-960x525.png 960w\" sizes=\"(max-width: 681px) 100vw, 681px\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">So applying those themes into business is to first think about applying those themes to real life. So if I was sitting at a table with a bunch of people right now trying to explain anything, you almost think about it like you would this guy on the screen where we live in a world of curated content where everybody is constantly looking at their phones and constantly trying to understand what\u2019s going on, or what\u2019s happening on Facebook, or what email did I just get. And aside from working and paying attention to the webinar, I would say put your phone down and let\u2019s have a conversation, and let\u2019s talk about how you and I are gonna interact and build our relationship together.<\/span><\/p>\n<h2>Social Media Listening<\/h2>\n<p class=\"p1\"><span class=\"s1\">So the first one with the theme being listening is I initially went out and Googled like, \u201cOkay. What do people think of listening?\u201d And came up with this one terrible graphic. But I really loved the words that came out of it, is when you think of listening and what that actually means is think about it in your relationships. Think about it in the ways that we interact with our husbands, with our partners, with our children, with our coworkers. It\u2019s never just us talking to them. It\u2019s always a two-way relationship. So if your partner isn\u2019t listening to you, if the person you\u2019re interacting with isn\u2019t listening to you, you\u2019re gonna feel slighted in that conversation. And the same thing goes for how we interact with other people. If we\u2019re sitting here and just talking and yabbying and not taking in what people are saying back to us, then we\u2019re not really doing a good job of being that second part in the conversation or being that person that\u2019s really spending time getting to know who we\u2019re talking about.<\/span><\/p>\n<p><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_2-1.png\"><img loading=\"lazy\" class=\"alignnone wp-image-10290\" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_2-1.png\" alt=\"social_listening_conversions_using_social_media_2\" width=\"680\" height=\"366\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_2-1.png 1024w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_2-1-300x161.png 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_2-1-768x413.png 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_2-1-720x387.png 720w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_2-1-446x240.png 446w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_2-1-400x215.png 400w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_2-1-110x59.png 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_2-1-186x100.png 186w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_2-1-240x129.png 240w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/social_listening_conversions_using_social_media_2-1-960x517.png 960w\" sizes=\"(max-width: 680px) 100vw, 680px\" \/><\/a><\/p>\n<p class=\"p1\"><span class=\"s1\">So again, putting yourself at that dinner table or putting yourself at that roundtable where we\u2019re putting our phone down, we\u2019re making eye contact, we\u2019re listening to what each other says, and we\u2019re really pulling that in. So these numbers are kind of arbitrary where it\u2019s like 60% the minimum, 80% the maximum. If you don\u2019t listen at least 20%, it\u2019s not a two-way relationship. So aside from thinking about the arbitrary aspect of the numbers, it\u2019s really kind of a guideline to go by, that if you\u2019re in a one-way relationship and if your social is in a one-way relationship right now where you\u2019re just posting, posting, posting and not really taking the time to read what else is being said, then you\u2019re in that one-way relationship that isn\u2019t going to drive you a meaningful relationship in your life. And Stephen Covey who writes a lot of excellent business books had a quote where, \u201cThe biggest communication problem is we do not listen to understand, we listen to respond.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So a big takeaway for the audience and for people in general when it comes to social is that we\u2019re not listening to respond, we\u2019re actually listening to understand. So look at the conversations that hopefully, you\u2019ll start trying to drive from this presentation and from your social strategy as a whole, as listening is really just at its bottom line, a way for you to understand how people are interacting, how they\u2019re working, and what their day to day struggles and challenges are. Again, getting into the emotion, which Talia spends a lot of time talking about. That is the most important thing, is really understanding that bottom line of what\u2019s driving someone and what pains they\u2019re having. And that\u2019s what\u2019s gonna feed the engine to what\u2019s gonna bring you success.<\/span><\/p>\n<h2>Engaging on Social Media<\/h2>\n<p class=\"p1\"><span class=\"s1\">The second one is to engage. So aside from listening, obviously, if you just sit there and you listen and you don\u2019t say anything back, then it\u2019s a kind of awkward conversation. So I added a picture here of one of our team calls. And as I mentioned, I work in rural Vermont in the States, which is literally in the middle of a mountain. And most of my team is remote, aside from a few people that work at our main office in Chicago. But this is a video conference. We have daily stand-ups. And every day outside of just running our stand up call, we get a chance to turn on our video and engage with each other. And it\u2019s not always engaging in what are we working on today, but what did we do last night. We\u2019ve got fun times where we talk about fun facts and things that happened. And these are the kinds of conversations that aren\u2019t conversations that you might necessarily have to have in a business setting, but you kind of have to have them in a business setting. Because it\u2019s what creates the relationships with the people that we have that makes us really enjoy working together, or living together, or being in each other\u2019s lives.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So when it comes to engaging, make sure you\u2019re thinking about engagement, not just as engagement as a business, it\u2019s like, \u201cOh, hey. You have this problem. You should read this piece of content that fixes that problem that we created,\u201d or, \u201cyou should buy this piece of software that fixes this problem you have.\u201d It\u2019s really about, \u201cCan you tell me that? Let\u2019s engage. Let\u2019s have a meaningful conversation. Let\u2019s build a relationship together,\u201d so you can then build that trust and build those wonderful smiles. So thinking about that, like, making your stuff is great. I\u2019m sure everybody that\u2019s on this webinar or listening to it afterwards has something awesome that you\u2019re either making or that you\u2019re promoting or that you\u2019re working on. That\u2019s why we\u2019re in business, that\u2019s what we do. But in order to get people to see that awesomeness and to see want you\u2019re working on, making connections is more important. Getting trust and gaining relationships and having those two-way conversations and engaging with them is what\u2019s gonna get you to be able to promote your stuff.\u00a0<\/span><span class=\"s1\">So that\u2019s a really important thing to think about when it comes to your personal life, and then how that correlates then to social.<\/span><\/p>\n<h2>Social Media Authenticity<\/h2>\n<p class=\"p1\"><span class=\"s1\">The third one is authenticity and this is kind of an embarrassing slide, but a funny one nonetheless for myself. When I first started out in my career, you\u2019ll see\u2026I\u2019ll let you guys kinda pick which one you think was the first headshot that I used. I had this vision for what it meant to be a business professional, what it meant to be somebody that I had to be in order to be a successful woman building my career. And so I wore business suits. I had your, like, clear-cut short haircut, exactly like\u2026went to Banana Republic, bought all my outfits, which for some people is amazing and you look beautiful. For me, wasn\u2019t authentically me. And so I tried to fit myself into this mold of who I thought I should be, versus who I actually was. And as I\u2019ve kind of grown in my career and grown into my own skin, you\u2019ll see I kind of shifted into the person that I am personally.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">So I\u2019d go to work and I\u2019d be wearing the suit and feel all uncomfortable in high heels and weird. And then I\u2019d go home and I throw my hat on be like, \u201cOkay, now I\u2019m comfortable and in my own skin. So as I\u2019ve kind of grown in my own authenticity, I\u2019ve learned who I am and that that\u2019s okay. And that\u2019s something that\u2026when I think about that and I think about what it means for businesses and social, it\u2019s kind of an interesting way to correlate it together. Because on social media so many times we try to be that person on the left, we try to be who we think our business is supposed to be or who we think that the person on the other end wants us to be. And people see through that. They absolutely know that like, \u201cOkay, well this sounds to businessy. This sounds too formal. This sounds too awkward.\u201d And it just doesn\u2019t feel right.<\/span><\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/getuplift.co\/social-listening-increase-conversions-using-social-media-insights\/\">Read the full transcript here.<\/a><\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Talia Wolf Webinar | Source\u00a0GetUpLift Imagine being able to tap into\u00a0the real\u00a0conversations people are having about\u00a0your\u00a0brand or industry Seeing what they hate, what annoys them, what grabs their attention or what they expect from a solution like yours. It\u2019s insights like these that\u00a0can give you that killer headline for your landing page\u2026 Tell you exactly [&hellip;]<\/p>\n","protected":false},"author":14503,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,47],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/10287"}],"collection":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/users\/14503"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/comments?post=10287"}],"version-history":[{"count":1,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/10287\/revisions"}],"predecessor-version":[{"id":10291,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/10287\/revisions\/10291"}],"wp:attachment":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/media?parent=10287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/categories?post=10287"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/tags?post=10287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}