{"id":10509,"date":"2018-07-16T17:09:49","date_gmt":"2018-07-16T23:09:49","guid":{"rendered":"https:\/\/www.virtuance.com\/?p=10509"},"modified":"2018-11-14T17:32:38","modified_gmt":"2018-11-15T00:32:38","slug":"2018-eye-tracking-study-shows-psychology-of-homebuyers","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/2018-eye-tracking-study-shows-psychology-of-homebuyers\/","title":{"rendered":"2018 Eye-tracking study shows psychology of homebuyers"},"content":{"rendered":"<h3><span style=\"color: #000000;\"><em>A new research study found that certain real estate listing images held homebuyers&#8217; attention longer<\/em><\/span><\/h3>\n<p><span style=\"color: #000000;\"><strong>DENVER, C0., July 17, 2018 &#8211;<\/strong> Virtuance, a nationally leading real estate photography company, announced today that they hired Tobii Pro, the global leader in eye-tracking research solutions, to determine if Virtuance&#8217;s\u00a0HDReal\u00ae images <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.virtuance.com\/hdreal-home\">were more effective<\/a><\/span> at capturing homebuyer&#8217;s attention than other professional listing images.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">&#8220;Eye-tracking is a powerful tool to objectively measure consumers\u2019 attention and spontaneous<\/span><br \/>\n<span style=\"color: #000000;\">responses to marketing messages,&#8221; says <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.tobiipro.com\/\">Tobii Pro<\/a><\/span>.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">Participants were prescreened to confirm they were homebuyers looking to purchase either a condo, townhouse or house within the next 12 months.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">In this study, participating homebuyers viewed a screen with 16 different listing images from various photographers. <\/span><\/p>\n<p><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/07\/2018_eye_tracking_study_virtuance_images-1.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-10570 \" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/07\/2018_eye_tracking_study_virtuance_images-1.jpg\" alt=\"2018_eye_tracking_study_virtuance_images\" width=\"543\" height=\"407\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/2018_eye_tracking_study_virtuance_images-1.jpg 960w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/2018_eye_tracking_study_virtuance_images-1-300x225.jpg 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/2018_eye_tracking_study_virtuance_images-1-768x576.jpg 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/2018_eye_tracking_study_virtuance_images-1-539x404.jpg 539w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/2018_eye_tracking_study_virtuance_images-1-320x240.jpg 320w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/2018_eye_tracking_study_virtuance_images-1-110x83.jpg 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/2018_eye_tracking_study_virtuance_images-1-833x625.jpg 833w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/2018_eye_tracking_study_virtuance_images-1-133x100.jpg 133w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/2018_eye_tracking_study_virtuance_images-1-213x160.jpg 213w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/2018_eye_tracking_study_virtuance_images-1-720x540.jpg 720w\" sizes=\"(max-width: 543px) 100vw, 543px\" \/><\/a><\/p>\n<p><span style=\"color: #000000;\">During the study, Tobii Pro tracked their eye movement.\u00a0Following the initial exposure, participants were re-exposed to stimuli and asked to select one listing that they are interested in learning more about.\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\"><a style=\"color: #000000;\" href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/07\/eye_tracking_study_shows_homebuyers.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-10556 size-full\" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/07\/eye_tracking_study_shows_homebuyers.jpg\" alt=\"eye_tracking_study_shows_homebuyers\" width=\"960\" height=\"720\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/eye_tracking_study_shows_homebuyers.jpg 960w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/eye_tracking_study_shows_homebuyers-300x225.jpg 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/eye_tracking_study_shows_homebuyers-768x576.jpg 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/eye_tracking_study_shows_homebuyers-539x404.jpg 539w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/eye_tracking_study_shows_homebuyers-320x240.jpg 320w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/eye_tracking_study_shows_homebuyers-110x83.jpg 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/eye_tracking_study_shows_homebuyers-833x625.jpg 833w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/eye_tracking_study_shows_homebuyers-133x100.jpg 133w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/eye_tracking_study_shows_homebuyers-213x160.jpg 213w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/07\/eye_tracking_study_shows_homebuyers-720x540.jpg 720w\" sizes=\"(max-width: 960px) 100vw, 960px\" \/><\/a><\/span><\/p>\n<p><span style=\"color: #000000;\">The results showed that <\/span>Virtuance&#8217;s<span style=\"color: #000000;\">\u00a0HDReal\u00ae images were noticed fastest and held visual attention longer.<\/span><\/p>\n<p><span style=\"color: #000000;\">&#8220;Two-thirds of homebuyers preferred to view Virtuance&#8217;s HDReal\u00ae images [more] than any other photography solution,&#8221; said Shannon Finetto, Tobii Pro Research Manager.\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/jt-_IeTD7OY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div id=\"element-5\" class=\"page-element widget-container page-element-type-text widget-text \">\n<div class=\"contents\">\n<p><span style=\"color: #000000;\">86% of home buyers state that photography is the most important listing feature when deciding to view a home in person, therefore, capturing attention is key to gaining more showings, more offers and faster closings.\u00a0<\/span><\/p>\n<\/div>\n<\/div>\n<h4><span style=\"color: #000000;\">The Power of HDReal\u00ae<\/span><\/h4>\n<p><span style=\"color: #000000;\">After conducting extensive research, Virtuance was able to identify the essential image aesthetics that capture a home buyer&#8217;s attention and make them click on listings!\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">Virtuance took that information and spent two years developing HDReal\u00ae, a revolutionary automated imaging system that ensures every image they produce has the attributes proven to make home buyers click on listings they may have otherwise overlooked.<\/span><\/p>\n<p><span style=\"color: #000000;\">HDReal\u00ae combines the work of professional real estate photographers with 25 proprietary algorithms powered by artificial intelligence to produce consistently breathtaking images proven to help your listing receive\u00a0<b>2x more<\/b>\u00a0interest than properties featuring other photography solutions.\u00a0<\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><strong>About Virtuance<\/strong><\/span><\/p>\n<p><span style=\"color: #000000;\">Based in Denver, Virtuance was founded in 2010 and is one of the fastest growing real estate photography companies in the world. Virtuance is the creator of HDReal\u00ae, an award-winning proprietary imaging system designed specifically to <\/span>market<span style=\"color: #000000;\"> real estate. Using artificially intelligent automated algorithms and highly trained HDReal\u00ae-certified photographers, Virtuance produces real estate marketing images that are proven to drive online traffic and result in conversions through more inquiries and property showings. Virtuance supports the HDReal\u00ae system with a comprehensive array of marketing tools and platforms.<\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A new research study found that certain real estate listing images held homebuyers&#8217; attention longer DENVER, C0., July 17, 2018 &#8211; Virtuance, a nationally leading real estate photography company, announced today that they hired Tobii Pro, the global leader in eye-tracking research solutions, to determine if Virtuance&#8217;s\u00a0HDReal\u00ae images were more effective at capturing homebuyer&#8217;s attention [&hellip;]<\/p>\n","protected":false},"author":14503,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,5],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/10509"}],"collection":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/users\/14503"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/comments?post=10509"}],"version-history":[{"count":11,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/10509\/revisions"}],"predecessor-version":[{"id":12382,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/10509\/revisions\/12382"}],"wp:attachment":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/media?parent=10509"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/categories?post=10509"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/tags?post=10509"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}