{"id":11158,"date":"2018-08-10T10:49:04","date_gmt":"2018-08-10T16:49:04","guid":{"rendered":"https:\/\/www.virtuance.com\/?p=11158"},"modified":"2019-03-19T16:54:28","modified_gmt":"2019-03-19T22:54:28","slug":"how-to-get-started-using-display-ads-for-real-estate","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/how-to-get-started-using-display-ads-for-real-estate\/","title":{"rendered":"How to Get Started Using Display Ads for Real Estate"},"content":{"rendered":"

You’ve won the listing and invested in professional photography<\/a>. Now it’s time to let the world know about your awesome property!<\/p>\n

Display ads, when executed correctly, can be a great way to attract more buyers to your listing.<\/p>\n

What Are Display Ads?<\/h3>\n

Display ads are pay-per-click, graphic-based advertisements that are shown on websites.<\/p>\n

You can design display ads yourself in Google Ads<\/a>, or you can invest in a third-party ad solution like Adwerx<\/a>.<\/p>\n

\"\"
\ncreate your own ad using Adwerx<\/a><\/em><\/p>\n

Why You Should Use It<\/h3>\n

They’re targetable<\/h4>\n

The best part of display ads is that you can control where your ads are shown and who actually sees them!<\/p>\n

For example, you could have your ads shown only on real estate sites or to people who\u2019ve visited sites that indicate they might be in the market to buy a home!<\/p>\n

They’re measurable<\/h4>\n

You’re able to see how many clicks your ads generated with ease and how much you paid for them.<\/p>\n

If you want to get more technical, you can actually see which leads you received<\/a> thanks to your ad!<\/p>\n

They’re cost-effective<\/h4>\n

You have the ability to change your budgets and bids with a simple click of the button. Not getting good ROI on your ads? Simply stop them – no questions asked!<\/p>\n

They’re testable<\/h4>\n

You can create multiple ads with different images and copy to see which ones are the most effective!<\/p>\n

For example, you could run one ad that shows an exterior image and another that shows a kitchen. This a-b testing technique allows you to see which ad is more engaging.<\/p>\n

How to Get Started<\/h3>\n

The best way to begin using display ads is to set up a Google Ads account. Their system makes it easy for beginners and advanced users to begin running ads in just a few clicks.<\/p>\n

Here\u2019s a video to get you started!<\/p>\n