{"id":11962,"date":"2018-10-16T12:51:20","date_gmt":"2018-10-16T18:51:20","guid":{"rendered":"https:\/\/www.virtuance.com\/?p=11962"},"modified":"2019-09-16T13:12:36","modified_gmt":"2019-09-16T19:12:36","slug":"real-estate-bio-tips","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/real-estate-bio-tips\/","title":{"rendered":"Real Estate Bio: 10 Tips & 20 Examples from the Pros"},"content":{"rendered":"

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By J Gurner | Source: FitSmallBusiness<\/a><\/p>\n

A real estate bio is the descriptive summary of your skills and abilities as a real estate agent, usually presented online or in print.<\/h2>\n

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Creating a strong real estate bio gives potential clients confidence in your abilities<\/a><\/span> and the assurance to hire you.<\/p>\n

Here are 20 examples of real estate bios and the tips to learn from them to help improve your own, followed by a template you can use if you\u2019re starting yours from scratch.<\/p>\n

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1. Showcase Your Community Connections<\/h3>\n
Leslie Woods, Sereno Group, Palo Alto<\/h5>\n

\u201dRepresenting mid-peninsula homeowners and future homeowners specializing in the towns of Menlo Park, Atherton, Palo Alto, Los Altos, Mountain View and San Carlos; Leslie\u2019s creative, enthusiastic, and caring nature is perfect for matching each client\u2019s desires as well as skillfully featuring a home\u2019s unique presence<\/span><\/a> and character.<\/p>\n

Raised on the Peninsula, Leslie understands the numerous intangible benefits of life in Silicon Valley with its unmatched weather, culture, and diversity. Leslie joined Sereno Group as her three children approached the middle school and high school years. Educated at Cal Poly San Luis Obispo, receiving a Bachelor of Science degree in Food Science and Nutrition in 1986, she returned to the Bay Area to work as a Diet Technician at a hospital and then went on to excel in pharmaceutical sales with Wyeth Laboratories, covering the Peninsula and San Francisco for ten years.<\/p>\n

A very active and connected community volunteer<\/a><\/span> with the Menlo Park-Atherton School District and Education Foundation, Leslie co-chaired several committees at the schools and served on the district level as a member of the Jeanie Ritchie grant committee, which reviews applications and approves grants for teachers and staff throughout the district to fund innovative programs for students, which have often become permanent parts of the curriculum. Leslie\u2019s contacts and lifelong area residency leverage her energy and enthusiasm, enhancing her client dedication and ensuring satisfied repeat clients and referrals<\/span><\/a>.\u201d<\/p>\n

Leslie showcases her homes on her website and utilizes a team of professional service providers<\/a><\/span> such as a photographer, highly regarded staging companies<\/a><\/span>, virtual tour providers, and graphic designers to assist in marketing her client\u2019s properties.<\/p>\n

Why This Real Estate Bio Works<\/h4>\n

Woods shows her community connections through a variety of channels that can relate to potential clients. For example, she includes that she was born in her farm area, she has three children who attend school there, and she is involved with the school district. Be sure to highlight your own connection to your geographic farm area when writing your real estate bio.<\/p>\n

If you\u2019d like more information on real estate farming, see our article on\u00a0how to choose and dominate a farm area.<\/a><\/p>\n

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Virtuance Real Estate Photography<\/a><\/figcaption><\/figure>\n

2. Underscore Locally-Valued Skills<\/h3>\n

Kim Fagerland, Douglas Elliman, Montauk<\/h5>\n

\u201cBorn and raised in Montauk, Kim Fagerland has witnessed the tremendous change and growth that\u2019s transformed the area into one of the East End\u2019s most sought-after destinations. Returning to Montauk after attending college, she has taken the knowledge learned in a career of management in the Hamptons, Coastal Carolina and upstate New York to segue into Real Estate and building fine homes. Her exceptional knowledge of the market from East Hampton to Montauk Point, coupled with her seasoned insider\u2019s expertise having built, lived in and sold numerous properties throughout the area with her builder husband, make Kim the unequivocal go-to resource for all your real estate needs.<\/p>\n

Whether you want a quaint vacation home<\/span><\/a> in town or an exceptional luxury residence on the water, Kim knows everything there is to know about locations, value, property types, pricing, building requirements and zoning \u2013 not to mention every possible attraction to entertain you and your family. She thoroughly loves her work, and enjoys the fantastic people<\/a> <\/span>she meets every day \u2013 many of whom become her neighbors and friends. \u2018I have the best job in the world. It\u2019s like I\u2019m in Vegas every day; you just never know what will happen when you go to work in the morning, and to me that\u2019s very exciting.\u2019\u201d<\/p>\n

Why This Real Estate Bio Works<\/h4>\n

As part of her real estate bio, Fagerland highlights her expertise in building in the area which is a relevant and distinguishing mark for her as an agent. Fagerland clearly knows her farm area when discussing building, given that Montauk has had a resurgence of building particularly in the area of summer homes and second residences. Think about what skills are valued in the area you practice, and be sure to highlight relevant expertise<\/a><\/span>.<\/p>\n

While building is certainly one way to make money in real estate, there are many others.<\/p>\n

To learn more, here is our article on\u00a035 ways to make money in real estate<\/a>.<\/p>\n

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Virtuance Real Estate Photography<\/figcaption><\/figure>\n

3. Prevent Other Agent Bios from Appearing on Your Listings with Zillow Premier Agent<\/h3>\n

A compelling real estate bio will get you more buyer and seller clients on\u00a0Zillow<\/a>. Be sure to update your bio on your website as well as your Zillow and Trulia profiles and leverage Zillow Premier Agent to make your name the only one that appears on your listings. As clients click through to discover more about you, your real estate bio will close the deal.<\/p>\n

4. Showcase Your Achievements<\/h3>\n
Aaron Kirman, Aaron Kirman Partners, Los Angeles Area<\/h5>\n

\u201cAaron Kirman, President of the International Estates Division of John Aaroe Group, is one of the leading real estate agents in the USA and has repeatedly been named Top Agent in Los Angeles. With over $3 billion in sales, Kirman represents the finest estates across the globe and was ranked #13 in the U.S by the\u00a0Wall Street Journal<\/em>. He has an extensive client base featuring those who seek the luxury lifestyle, including heads of industry, celebrities, royalty, major lending institutions and foreign investors.<\/p>\n

As a prominent figure in the luxury real estate market, Aaron has received international acclaim from the Architectural and Estate communities and represents some of the most exclusive residences across the globe, including: Frank Lloyd Wright\u2019s Ennis House, Richard Neutra\u2019s Kaufmann Residence, Frank Gehry\u2019s Schnabel House, Liongate by Paul Williams, and the only Oscar Niemeyer in North America. Aaron\u2019s vast knowledge and expertise in selling exclusive properties has helped him to procure some of the highest prices in Beverly Hills, Hollywood Hills, Beverly Hills PO and Malibu. His most recent price record in Hollywood set the bar at $4,722 price per square foot, representing both the seller and buyer on Case Study 21.<\/p>\n

Aaron attributes his success to his vast marketing and advertising strategies, partners, market knowledge, exclusive contact base and true love of luxury sales. He is sought by many developers to sell multi-unit projects, including a private island in the Pacific, Turks and Caicos, and the W Hotels. Many developers, architects and designers contact Aaron prior to construction and completion of their projects to take advantage of his long track record of success to insure the design, architecture and plan would appeal to the right high-end buyers. Aaron is often featured in various media outlets including CNBC,\u00a0The New York Times<\/em><\/a><\/span>, CNN,\u00a0The Los Angeles Times<\/em>,\u00a0Variety<\/em>,\u00a0The London Times<\/em>,\u00a0E Entertainment<\/em>\u00a0and CBS. Media sources often call for information and quotes as he is a go-to source for current real estate insight.\u201d<\/p>\n

Why This Real Estate Bio Works<\/h4>\n

Kirman demonstrates expertise in his area of luxury sales by showcasing his many achievements<\/a><\/span> in the area. When creating your own real estate bio, remember that you don\u2019t always have to say you\u2019re \u201cnumber one\u201d with the ability to impressively demonstrate your skill set.<\/p>\n

If you\u2019ve always wondered how to transition to luxury property sales, here are\u00a021 tips to break into the luxury real estate market.<\/a><\/p>\n

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Virtuance Real Estate Photography<\/figcaption><\/figure>\n

5. Assure Clients You Are on Their Side<\/h3>\n

Robert Perlin, Baird & Warner, Austin Area<\/h5>\n

\u201dRobert Perlin brings his experience as a Special Education Teacher to Baird & Warner, Oak Park\/River Forest. Prior to joining the Baird & Warner team, he taught students with special needs in the Chicago public schools. As an educator, he learned how to be patient, detail oriented, proactive and a strong advocate for all his students.<\/p>\n

As your Realtor, Robert will be an advocate for you. Whether you are buying, selling or renting, he will work tirelessly to promote your best interests. If you are selling, he will work with you to get you the fairest price, in the least amount of time, by using state-of-the-art technology, team collaboration and Baird & Warner\u2019s superior marketing materials. If you are buying, he will work hard to provide you with the best information and market data to inform and assist you so you can be a well-equipped buyer with the strongest possible negotiating position.<\/p>\n

Robert understands that buying and selling real estate can be stressful. As a full-time Realtor, he will work hard to lower your stress level and make your experience as pleasurable as possible. He will accomplish this through constant communication and by being accessible whenever you need him.<\/p>\n

Robert has been an area resident since 1999 and earned his master\u2019s degree in Special Education at Dominican University in River Forest. He recognizes the unique characteristics and benefits of living and working in Oak Park, Elmwood Park, River Forest and Forest Park, as well as the Galewood and Monclaire neighborhoods of Chicago.<\/p>\n

When not assisting clients, Robert enjoys spending time with his husband Jon and their family, entertaining their friends, and traveling and relaxing at their cottage in Sugar Creek, Wisconsin.<\/p>\n

\u2018It would be a pleasure and an honor to work for you.\u2019\u201d<\/p>\n

Why This Real Estate Bio Works<\/h4>\n

Perlin takes the wonderful approach of assuring buyer or seller clients that their needs will be taken care of, no matter who they are or what type of transaction they will be a part of. When writing your own real estate bio, think of the ways in which you can emotionally assure your potential clients<\/a><\/span>, and unique variables in your own history which demonstrate a unique commitment to advocating for others.<\/p>\n

When writing your real estate bio, consider how your clients will select who they want to work with. To give you some insight into their thinking, we interviewed 25 individuals on\u00a0how they recommend choosing an agent<\/a>.<\/p>\n

6. Show Leadership in the Larger Real Estate Industry<\/h3>\n
Maura Neill, Associate,\u00a0RE\/MAX<\/a><\/h5>\n

\u201cMaura Neill, ABR, CRS, CDPE, e-PRO, MRP, MA, REALTOR\u00ae is a second-generation REALTOR\u00ae who combines her love for the industry with her passion for education. A graduate of Florida State University (BA, BME, MA\u2014go \u2018Noles!), Maura is also a graduate of the Harvard Negotiation Institute at Harvard Law School. Before getting into the real estate business in 2001, Maura previously taught at The Florida State University, University of Phoenix, and Gwinnett County Public Schools (in the Metro Atlanta area). She is an active agent with RE\/MAX Around Atlanta, leading her team and representing buyers and sellers on a day-to-day basis, and considers education\u2014of both clients and other real estate agents\u2014an important part of her role as a REALTOR\u00ae.<\/p>\n

\u201cIn 2015, Maura was awarded Atlanta Board of REALTORS\u00ae REALTOR\u00ae of the Year award, chosen out of almost 7,000 real estate agents for the Board\u2019s highest honor based on REALTOR\u00ae spirit, civic activity and involvement, and business accomplishment. In 2014, she was awarded the Atlanta Board of REALTORS\u00ae President\u2019s Award and the Georgia Certified Residential Specialists\u2019 (CRS) Member of the Year. Her biggest accomplishment, however, is her commitment to giving back to the communities in which she and her team work\u2014giving a portion of every closing commission back to local and national charities on behalf of her clients.<\/p>\n

\u201cMaura is also the founder of Trick or Treat for the Troops, which is now in its tenth year and sends dozens of care packages to U.S. servicemen and women who are deployed and away from their families during the holiday season. A lover of all things Atlanta, Maura lives in Johns Creek, Georgia, with her husband Ben, their Beagles Charlie, Maddy, Jarvis, and Bebe, and one cat who wishes to remain anonymous.<\/p>\n

\u201cWant an easy conversation starter with Maura? Here are some suggested topics: bacon, shoes, social media, dark beer, karaoke, chocolate \u2026 and real estate.\u201d<\/p>\n

Why This Real Estate Agent Bio Works<\/h4>\n

Establishing leadership in the larger real estate industry will be valuable for some clients. Neill demonstrates continued involvement in the industry by highlighting her speaking engagements at various conferences. Listing real estate industry speaking engagements or workshop presentations can be useful in your bio to demonstrate a connection to and leadership within the industry.<\/p>\n

7. Break Up Your Real Estate Bio for Readability<\/h3>\n

Jason J. Smith, President & Founding Partner,\u00a0Colorado Real Estate<\/a><\/h5>\n
\u201cHi. I\u2019m Jason Smith, how can I help you?<\/h5>\n

\u201cThere\u2019s no place else on earth quite like Summit County, Colorado, and owning property here<\/a><\/span> is one of the great privileges of life. I love this area and once I show you around, I\u2019m convinced you will love it too and want to plant roots of your own in the mountains. When to buy? Where to buy? What areas should I avoid? How can I really make sure I\u2019m getting a good deal? These are the questions I can help you answer. Give me a call today at 970-262-7890 and let\u2019s get started!<\/p>\n

\u201cThe Best Service, The Best Results<\/h5>\n

\u201cI love the real estate business and have been a full-time broker since 1995. I have the experience and local know-how to help you make the best possible decisions. I also have specialized training in real estate negotiation, so having me on your side means you\u2019re working with a real professional. I\u2019d like to earn your business, so call me today and I\u2019ll work extra hard to make sure your real estate transaction is a complete success!<\/p>\n

\u201cWhat makes Summit County, Colorado so unique?<\/h5>\n

\u201cSummit County is home to the ski resorts of Breckenridge, Keystone, Copper Mountain, and Arapahoe Basin. It\u2019s also just about 20 minutes to Vail and Beaver Creek. It\u2019s 90 minutes of scenic driving to Denver International Airport, and home to two 3,000- acre lakes for unique year-round fun.<\/p>\n

\u201cDid you know?<\/h5>\n

\u201cMarkets are always driven by supply and demand. Since Summit County is very small and it\u2019s surrounded by national forest, future development is very, very limited and the county has nearly reached its build-out point. That means supply is very limited now and in the long term. Our ease of access from anywhere on earth and proximity to Denver assures that demand stays steady. This means that Summit County, Colorado, is a great place to make your real estate investment.\u201d<\/p>\n

Why This Real Estate Agent Bio Works<\/h4>\n

Readability will have your potential clients spending more time with your real estate bio. Note that while Smith\u2019s bio has almost the same number of words as Neill\u2019s above it, Smith uses subheadings to break up the text in his real estate bio with great results. When crafting your own real estate bio, consider using subheadings to break up the content and make it easier for potential clients to scan the page.<\/p>\n

See all 20 tips here<\/a><\/span>.<\/p>\n","protected":false},"excerpt":{"rendered":"

  By J Gurner | Source: FitSmallBusiness A real estate bio is the descriptive summary of your skills and abilities as a real estate agent, usually presented online or in print.   Creating a strong real estate bio gives potential clients confidence in your abilities and the assurance to hire you. Here are 20 examples […]<\/p>\n","protected":false},"author":14503,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,47],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/11962"}],"collection":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/users\/14503"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/comments?post=11962"}],"version-history":[{"count":7,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/11962\/revisions"}],"predecessor-version":[{"id":16078,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/11962\/revisions\/16078"}],"wp:attachment":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/media?parent=11962"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/categories?post=11962"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/tags?post=11962"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}