{"id":14236,"date":"2019-04-24T17:02:05","date_gmt":"2019-04-24T23:02:05","guid":{"rendered":"https:\/\/www.virtuance.com\/?p=14236"},"modified":"2019-04-26T10:30:17","modified_gmt":"2019-04-26T16:30:17","slug":"improve-social-media-strategy","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/improve-social-media-strategy\/","title":{"rendered":"7 tips to improve your social media strategy for real estate"},"content":{"rendered":"

Use social media to build your real estate brand and earn valuable referrals<\/span><\/i><\/h2>\n

With 90% of home buyers searching online for listings, social media channels are a great place to boost your brand, gain referrals and showcase your listings.<\/span><\/p>\n

\"7<\/a><\/a><\/p>\n

Keep up with the ever-changing social media landscape with these 7 proven tips:<\/span><\/p>\n

1. Post to your channels at the right time<\/span><\/h2>\n

When you post to your social media channels, keep in mind the time of day and your audience. A number of marketing companies have tested the best time to post on social media (for a general audience) so others don\u2019t have to. <\/span><\/p>\n

In fact, we conducted our own tests on posts and timing. We ran our Facebook timing experiment for three weeks and found that our reach increased by 43.7%. <\/span><\/p>\n

So, how did we decide when to post? We used the posting guide from SproutSocial as well as our own data within Facebook Insights. These analytics show when your target audience (your followers) are most engaging.<\/span><\/p>\n

\"Facebook<\/a><\/p>\n

There is no absolute when it comes to creating a timed posting strategy. It will take trial and error and can also depend on a number of other factors including visual content and the value you provide.<\/span><\/p>\n

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2. Provide your followers with value-based content <\/span><\/h2>\n

Speaking of the value you provide, you should always strive to offer your followers content they find useful and important. We suggest maintaining a blog on your real estate website and sharing those posts on your social channels. <\/span><\/p>\n

Writing your own content is always recommended, but we understand that it is a time commitment. If time is an issue, you can find writers to create guest posts, repost content from other sites, or hire someone to write for you. <\/span><\/p>\n

Before you begin writing real estate content, see what posts your audience engages with. You can do this by checking out your competitions’ or colleagues’ social media pages. <\/span><\/p>\n

Here are some value-based content ideas:<\/span><\/i><\/p>\n