{"id":14555,"date":"2019-05-02T15:50:10","date_gmt":"2019-05-02T21:50:10","guid":{"rendered":"https:\/\/www.virtuance.com\/?p=14555"},"modified":"2019-05-02T16:11:45","modified_gmt":"2019-05-02T22:11:45","slug":"write-winning-real-estate-listing-description","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/write-winning-real-estate-listing-description\/","title":{"rendered":"How to write a winning real estate listing description"},"content":{"rendered":"

Learn how to create a standout listing description guaranteed to attract the right buyers<\/span><\/i><\/h2>\n

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Whether you\u2019re a new real estate agent or you\u2019ve been in the game for decades, you know that this industry requires you to be a \u2018jack of all trades\u2019. Just like you don\u2019t have to be a graphic designer to create eye-catching templates, you also don\u2019t have to be a copywriter to create a killer listing description. <\/span><\/p>\n

Here are 8 tips for writing a great description for your next listing:<\/span><\/p>\n

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Understand your audience<\/span><\/h2>\n

Part of writing a great real estate listing description is knowing your audience. Creating relevant content for your targeted audience will help you earn higher engagement and valuable leads. <\/span><\/p>\n

Who\u2019s your audience on the MLS and third-party listing sites? Ultimately it\u2019s buyers and buyer\u2019s agents. This means that your description needs to attract buyers without detracting agents. We will discuss how to achieve this balancing act in the categories below. <\/span><\/p>\n

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Know which upgrades are worth mentioning<\/span><\/h2>\n

The listing description\u2019s main job is to get people in the door. If your listing has any new or expensive upgrades, add that to your description! Home buyers love knowing that a listing they found online has a new roof and a remodeled bathroom.<\/span><\/p>\n

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There are other upgrades that can stay out of the description. For instance, new light fixtures are not intriguing enough to include in the description. Buyers can see what the light fixtures look like in the listing photos. <\/span><\/p>\n

Likewise, updated hardware is another feature not worth mentioning. Over 70% of new homeowners make one major renovation the first year they live in their new home. More likely than not, there are some upgrades that may not fall in line with the new owner\u2019s style.<\/span><\/p>\n

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Create an intriguing narrative <\/span><\/h2>\n

Captivate your audience with a narrative that not only tells a story but helps buyers imagine themselves in the home. For example, if you want to talk about how the kitchen is spacious and has a lot of natural light, create a scenario for that.<\/span><\/p>\n

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Something like: <\/span><\/i>On Sundays, wake up slowly and enjoy a freshly brewed coffee in your spacious gourmet kitchen. While natural sunlight fills your space through the large floor to ceiling windows, imagine making fluffy pancakes on your luxury range.<\/span><\/p>\n

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Use words that sell<\/span><\/h2>\n

If you feel like your description is lacking some oomph, try adding words scientifically proven to help sell listings for more money. Zillow\u2019s results from a 2015 <\/span>listing description study<\/span><\/a><\/span> found that the following words can boost a listing sale by 8.2 percent: <\/span><\/p>\n