{"id":14977,"date":"2019-06-03T17:05:16","date_gmt":"2019-06-03T23:05:16","guid":{"rendered":"https:\/\/www.virtuance.com\/?p=14977"},"modified":"2019-06-04T11:31:22","modified_gmt":"2019-06-04T17:31:22","slug":"6-ways-successful-real-estate-agent","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/6-ways-successful-real-estate-agent\/","title":{"rendered":"6 ways to be a prominent real estate agent in your market"},"content":{"rendered":"<h2><i><span style=\"font-weight: 400;\">With high competition and low inventory, how do you stand out?<\/span><\/i><\/h2>\n<p><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/06\/prominent-agent-in-your-market.png\"><img loading=\"lazy\" class=\"alignnone wp-image-14981\" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/06\/prominent-agent-in-your-market.png\" alt=\"prominent agent in your market\" width=\"653\" height=\"547\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/06\/prominent-agent-in-your-market.png 940w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/06\/prominent-agent-in-your-market-300x251.png 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/06\/prominent-agent-in-your-market-768x644.png 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/06\/prominent-agent-in-your-market-482x404.png 482w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/06\/prominent-agent-in-your-market-286x240.png 286w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/06\/prominent-agent-in-your-market-110x92.png 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/06\/prominent-agent-in-your-market-746x625.png 746w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/06\/prominent-agent-in-your-market-119x100.png 119w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/06\/prominent-agent-in-your-market-191x160.png 191w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/06\/prominent-agent-in-your-market-916x768.png 916w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/06\/prominent-agent-in-your-market-644x540.png 644w\" sizes=\"(max-width: 653px) 100vw, 653px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Whether you\u2019re a seasoned agent or brand new to the industry, there are a number of ways you can become a top agent in your city.\u00a0 <\/span><span style=\"font-weight: 400;\">We\u2019re going to walk through 6 strategies to be a prominent agent in your market. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><strong>Here we go:<\/strong> <\/span><\/p>\n<h2><span style=\"font-weight: 400;\">1. Discover your niche<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are agents in every market who will represent anyone. While there is nothing wrong with this, top agents do so well because they find their niche. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">The real estate industry is saturated with agents claiming to be a jack of all trades for their clients. If they\u2019re good at everything, can they be truly great at anything? <\/span><\/p>\n<p><span style=\"font-weight: 400;\">There are so many niches from luxury townhomes to large ranches. If you\u2019re looking to be a prominent agent in your farm area, focus on a specific home type or neighborhood, you will build credibility with your target audience.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">2. Find your professional photographer<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A prominent realtor has a defined brand. Part of this branding includes a strong and consistent listing portfolio. If you\u2019re a sellers\u2019 agent, you\u2019ll want to secure a professional real estate photographer for all of your listings. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Real estate images captured by a professional photographer stand out online, have more showings and sell for more money than those taken by a non-professional. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Being a well-known real estate agent means your brand is consistent, professional, and eye-catching. Make sure to find a professional photography partner that can help you achieve all of those things.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">3. Stay active on social media<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Social media is your gateway to so many real estate opportunities &#8211; from networking to lead generation to valuable referrals. With 90% of buyers searching online for listings before going to a showing or choosing a realtor, you want to make sure you\u2019re seen online. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>Here are a few ways to stay active and engaging on social media:<\/em> <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Post value-based content with links back to your website\/blog<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Engage in community Facebook groups and real estate networking groups<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Reshare popular content onto your channels<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Ask open-ended questions to get conversations going<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Offer special promotions to prospects<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If it\u2019s overwhelming to be on multiple social media platforms, select the 2-3 platforms that work for your market. We would suggest Facebook, Twitter, and LinkedIn (to target professionals relocating).<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">4. Create a referral plan<\/span><\/h2>\n<h5><span style=\"font-weight: 400;\">(content below is originally found <\/span><a href=\"https:\/\/www.virtuance.com\/blog\/real-estate-referral-magnet\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.)<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">Maintaining a systematic plan for growing your referral pool is necessary for achieving higher close rates. The first step to creating a referral plan is setting up personal referral goals. This will ensure that your referrals remain priority number one on your path to becoming a successful real estate agent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your goal should help you decide how many referrals you wish to obtain in a given amount of time.<\/span><\/p>\n<p><em><span style=\"font-weight: 400;\">Real Estate Express suggests ranking referral sources as shown below:<\/span><\/em><\/p>\n<p><b>Level 1 Sources.<\/b><span style=\"font-weight: 400;\"> Past and present clients who will likely send real estate referrals to you because you have a good rapport; relatives, friends, and other contacts who send you leads regularly; and associates in influential social\/professional positions.<\/span><\/p>\n<p><b>Level 2 Sources.<\/b><span style=\"font-weight: 400;\"> People who will probably send referrals to you, but require additional work such as repeat requests or additional interaction. Additionally, these sources may also place certain limitations on their referrals to you.<\/span><\/p>\n<p><b>Level 3 Sources.<\/b><span style=\"font-weight: 400;\"> People who may send you new business because they have heard about you, but you do not know when or how they will do so.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your referral plan should also include obtaining and maintaining quality referrals.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">5. Write about your city<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">A prominent real estate agent is one that is considered a thought leader in their industry as well as an active and engaging member of their community. It\u2019s important to show those within your community that you know everything about the neighborhoods they are interested in buying or selling in. <\/span><\/p>\n<p><span style=\"font-weight: 400;\"><em>There are plenty of topics you can write about when it comes to your city. Here are some go-to&#8217;s:<\/em> <\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The top neighborhoods in [your city]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The best restaurants in [your city]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">10 things to do in [your city]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Buying a home in [your city]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">Selling a home in [your city]<\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\">The top parks in [your city]<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">For more topic ideas, try a topic generator like <\/span><a href=\"https:\/\/answerthepublic.com\/\"><span style=\"font-weight: 400;\">Answer the Public<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><span style=\"font-weight: 400;\">6. Leverage your sphere of influence<\/span><\/h2>\n<h5><span style=\"font-weight: 400;\">(content below is originally found\u00a0<\/span><a href=\"https:\/\/www.virtuance.com\/blog\/real-estate-referral-magnet\/\"><span style=\"font-weight: 400;\">here<\/span><\/a><span style=\"font-weight: 400;\">.)<\/span><\/h5>\n<p><span style=\"font-weight: 400;\">A prominent real estate agent has a strong and reliable COI (Circle of Influence), also known as a Sphere of Influence. Your sphere of influence will be your go-to for generating new referrals while nurturing current relationships. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your sphere of influence will include your family, friends, peers, acquaintances from previous jobs and so on. You can continue to build this sphere by attending local events, joining community organizations, participating in your child\u2019s school\u2019s PTO, etc. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Stay in touch through texts, email campaigns, mailers, and online. <\/span><\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">To be a prominent agent, you must establish effective marketing strategies and stick to them. An agent that is eager to experiment with different marketing techniques and learn from them is an agent that will have a career that flourishes. <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>With high competition and low inventory, how do you stand out? Whether you\u2019re a seasoned agent or brand new to the industry, there are a number of ways you can become a top agent in your city.\u00a0 We\u2019re going to walk through 6 strategies to be a prominent agent in your market. Here we go: [&hellip;]<\/p>\n","protected":false},"author":14503,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/14977"}],"collection":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/users\/14503"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/comments?post=14977"}],"version-history":[{"count":5,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/14977\/revisions"}],"predecessor-version":[{"id":14984,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/14977\/revisions\/14984"}],"wp:attachment":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/media?parent=14977"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/categories?post=14977"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/tags?post=14977"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}