{"id":15247,"date":"2019-07-01T10:52:39","date_gmt":"2019-07-01T16:52:39","guid":{"rendered":"https:\/\/www.virtuance.com\/?p=15247"},"modified":"2019-07-02T12:04:01","modified_gmt":"2019-07-02T18:04:01","slug":"back-to-the-basics-marketing-for-real-estate","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/back-to-the-basics-marketing-for-real-estate\/","title":{"rendered":"Going back to the basics: real estate marketing"},"content":{"rendered":"

\"real<\/a><\/h2>\n

As a real estate photography<\/a><\/span> and visual marketing company, we are always interested in understanding which marketing strategies work for our clients. We also like to know which strategies are complete fluff.\u00a0<\/span><\/p>\n

We compiled a list of strategies we believe realtors should invest more energy into and which hyped strategies need to be scaled back.<\/span><\/p>\n

Bring these back…<\/span><\/h1>\n

 <\/p>\n

Referral Marketing with Direct Mail<\/span><\/h2>\n

Direct mail marketing is an affordable marketing strategy for real estate agents. This style of marketing was around since the beginning for realtors and it\u2019s still considered an effective way to advertise your business.<\/span><\/p>\n

\"direct<\/a><\/p>\n

From the <\/span>Real Estate Marketing Dude<\/span><\/a><\/span>: \u201cEssentially referral marketing your database is much like farming a neighborhood. We are not farming a strange community, but we are farming your relationships. The relationship you have intact with your direct mail list is very important because it\u2019s all about the quality of your relationship. It\u2019s not about buying a list of names and numbers to market to.\u201d\u00a0<\/span><\/p>\n

Why we love <\/span>direct mail marketing<\/span><\/a><\/span>:<\/span><\/p>\n