{"id":2093,"date":"2015-09-29T09:00:24","date_gmt":"2015-09-29T15:00:24","guid":{"rendered":"http:\/\/www.virtuance.com\/?p=2093"},"modified":"2016-12-05T11:18:08","modified_gmt":"2016-12-05T18:18:08","slug":"its-proven-professional-photography-boosts-your-gross-commission-income","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/its-proven-professional-photography-boosts-your-gross-commission-income\/","title":{"rendered":"It\u2019s Proven: Professional Photography Boosts Your Gross Commission Income"},"content":{"rendered":"

\"REALTRENDS\"<\/a><\/p>\n

Real estate agents who use professional photography make double<\/em>\u00a0the average GCI compared to agents who don\u2019t.<\/strong><\/p>\n

Virtuance<\/a>\u00a0partnered with\u00a0REAL Trends<\/a>\u00a0to survey hundreds of top-producing real estate professionals across the country.\u00a0\u00a0 We wanted to see what the data showed about how the industry uses professional photography.<\/p>\n

As buyers increasingly turn to online photography as the first step in the purchasing process, the standard for presenting a property to consumers is advancing at an alarming rate.<\/p>\n

Those agents who used professional photography on a consistent basis made $8,683 in GCI per transaction on average.\u00a0 The agents who did not use professional photography made less than half that amount, or $4,292 in GCI on average per transaction.\u00a0\u00a0 Consider how the difference multiplies with the impact of quality photography on an agent\u2019s long-term income.<\/p>\n

We are past the days when any picture will do.\u00a0 Today\u2019s sellers and buyers are surrounded by eye-catching imagery and expect their property selling or buying experience to match.\u00a0 The good news for real estate professionals is that the potential for impactful photography is within reach.\u00a0\u00a0 Agencies and brokerages combined reported paying an average $160 for property photos.<\/p>\n

The REAL Trends research also found there were five clear and compelling reasons why real estate agents and\/or brokerages choose to invest in professional photography:<\/p>\n

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  1. You Have a Duty to Your Seller<\/li>\n
  2. Drives Your Online Traffic<\/li>\n
  3. Wins You More Listings<\/li>\n
  4. Solidifies Your Brand Image<\/li>\n
  5. Best Bet for Your Time and Money<\/li>\n<\/ol>\n

    The incremental investment in professional photography creates the opportunity to generate leads, market your brand and deliver a memorable client experience.<\/p>\n

    No longer is the definition of quality photography in real estate a subjective matter.\u00a0\u00a0 Companies like Virtuance are elevating expectations and placing benchmarks on quality with the aid of artificial intelligence.<\/p>\n

    Some of the objective benchmarks that Virtuance uses in the quality control over our property photos includes contrast ratios, color curves, perspective, brightness, and more.\u00a0 We take it a step further and also measure quality by the days on market and the list price to sale price ratios of all of the listings the company markets. Based on these quantifiable results, we are able to make algorithmic adjustments to image aesthetic in order to achieve better results on behalf of the agent and, ultimately, the agent\u2019s client.<\/p>\n

    Providing professional photography for your listings is one of the simplest ways you can shape your brand and business.\u00a0 High quality photos work for you even when you aren\u2019t working.\u00a0 They also serve as the first impression of your brokerage or your personal brand as an agent.<\/p>\n

    Don\u2019t get lost on cost alone.\u00a0 This new research illustrates clearly that your investment now can influence both your short-term and long-term income.<\/p>\n

    REAL Trends & Virtuance will partner to share more insights with interested agents and brokers during a free webinar about the new research to take place on October 15, 2015 at 12pm MST<\/span><\/span>. Click here to register for the webinar.<\/a><\/span><\/p>\n

    You can download the full REAL Trends report Invest A Little, Make A Lot <\/em>here<\/a>.\u00a0<\/span><\/p>\n

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    Real estate agents who use professional photography make double\u00a0the average GCI compared to agents who don\u2019t. Virtuance\u00a0partnered with\u00a0REAL Trends\u00a0to survey hundreds of top-producing real estate professionals across the country.\u00a0\u00a0 We wanted to see what the data showed about how the industry uses professional photography. As buyers increasingly turn to online photography as the first step […]<\/p>\n","protected":false},"author":6,"featured_media":2153,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/2093"}],"collection":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/comments?post=2093"}],"version-history":[{"count":11,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/2093\/revisions"}],"predecessor-version":[{"id":3758,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/2093\/revisions\/3758"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/media\/2153"}],"wp:attachment":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/media?parent=2093"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/categories?post=2093"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/tags?post=2093"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}