{"id":3682,"date":"2019-03-06T08:46:00","date_gmt":"2019-03-06T15:46:00","guid":{"rendered":"http:\/\/www.virtuance.com\/?p=3682"},"modified":"2019-03-06T17:58:46","modified_gmt":"2019-03-07T00:58:46","slug":"use-professional-real-estate-photos","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/use-professional-real-estate-photos\/","title":{"rendered":"Why Every Listing Deserves Professional Real Estate Photography"},"content":{"rendered":"

Professional real estate photography builds your brand and boosts your GCI.<\/em><\/h1>\n

\"professional-real-estate-photography-3\"<\/p>\n

It\u2019s easy to fall into the trap that higher priced listings deserve better marketing. Conventional wisdom tells us that a million dollar listing deserves better marketing than a $200K starter home, right? Actually, wrong.<\/p>\n

\n
Your clients (and you<\/em>) deserve to have the best listing images to market their home no matter the perceived property value.<\/div>\n
<\/div>\n
With 96% of home buyers looking at houses online, the way you <\/span><\/span><\/span>visually<\/span><\/span><\/span> market your listings is critical to stand out from the crowd<\/span><\/span><\/span>. <\/span><\/span>The best way to differentiate yourself and get more showings is with professional real estate photography<\/span><\/span><\/span>. <\/span><\/span><\/div>\n
<\/div>\n
Need some online inspiration? Take a look at the best real estate agent websites<\/a> <\/span>on the internet right now.\u00a0<\/em><\/div>\n<\/div>\n
<\/div>\n
\n
Did you know that agents who use professional real estate photography<\/a> <\/span>make double the average gross commissionable income compared to agents who don’t?<\/span><\/span><\/span>\u00a0<\/span><\/span><\/div>\n
<\/div>\n
So, before you start snapping real estate photos with your smart phone, here are the top reasons to hire a pro:\u00a0<\/span><\/span><\/div>\n<\/div>\n

\u00a01. Stand Out Online<\/h2>\n
\n
\"professional-real-estate-photography-1\"Look at your favorite online retail store. <\/span><\/span>The first <\/span><\/span><\/span>thing<\/span><\/span><\/span> you’ll notice is that they’re using professional photography for every product<\/span><\/span><\/span>. <\/span><\/span><\/div>\n
<\/div>\n
From a $5 pair of socks to a $300 pair of designer boots, the product photos they are using are high-quality and consistent. This is by design. <\/span><\/span> They know that professional photography is a powerful marketing tool that can lead more consumers to click on a product and make that\u00a0<\/span><\/span><\/span>purchase<\/span><\/span><\/span>. These companies also know that the images you see on their site are a direct representation of their brand.<\/span><\/span><\/div>\n<\/div>\n
\n
\u00a0<\/span><\/div>\n<\/div>\n
\n
These two things should apply to your listing marketing. Home buyers are looking at dozens of listings online. If your thumbnail photo doesn’t draw them in, you could be missing out on clicks, showings, and a fast close. <\/span><\/span><\/div>\n
<\/div>\n
In addition<\/span><\/span><\/span>, if a seller sees that you’re only using professional real estate photography on higher-end houses, they may not trust that you’ll use the best tools to sell their home<\/span><\/span><\/span>. <\/span><\/span>Great brands deliver a consistent message<\/em> and product; your personal brand shouldn’t be any different<\/span><\/span><\/span>.<\/span><\/span><\/div>\n<\/div>\n
<\/div>\n

2. Professional Real Estate Photos Build Your Brand<\/h2>\n
\n
As discussed above, using the same photography company or photographer for all of your listings will create brand consistency. A consistent and professional brand image gives real estate agents, new and seasoned, the confidence to go to a listing presentation<\/a><\/span> and really demonstrate their worth to prospects.<\/div>\n<\/div>\n
<\/div>\n
Agents who began using professional photography for their listings stated that they experienced an increase in referrals, they attracted better buyers, they won more listings and they elevated their brand.<\/div>\n

3. A Great Camera Doesn’t Equal Great Real Estate Photos<\/span><\/span><\/h2>\n
Your smartphone camera or DSLR may have all the bells and whistles, but it doesn’t mean you’ll be able to take a great photo with it<\/span><\/span><\/span>. <\/span><\/span><\/div>\n
<\/div>\n
Great photography<\/a><\/span> begins with composition and a true understanding of visual story-telling. Professional real estate photographers take <\/span><\/span>many<\/span><\/span><\/span> things into consideration, including:<\/span><\/span><\/div>\n