{"id":3864,"date":"2018-06-18T13:44:29","date_gmt":"2018-06-18T19:44:29","guid":{"rendered":"http:\/\/www.virtuance.com\/?p=3864"},"modified":"2018-06-22T13:17:58","modified_gmt":"2018-06-22T19:17:58","slug":"content-for-real-estate-marketing","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/content-for-real-estate-marketing\/","title":{"rendered":"A Recipe for a Successful Content Strategy for Real Estate"},"content":{"rendered":"<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"50hbq-0-0\">\n<h2 data-offset-key=\"50hbq-0-0\"><em>Content is the food that real estate marketing feeds off of.<\/em><\/h2>\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"50hbq-0-0\"><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2017\/01\/content-strategy-virtuance-blog.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-9223\" title=\"content-strategy-virtuance-blog.jpg\" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2017\/01\/content-strategy-virtuance-blog.jpg\" alt=\"content-strategy-virtuance-blog.jpg\" width=\"548\" height=\"365\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2017\/01\/content-strategy-virtuance-blog.jpg 6000w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2017\/01\/content-strategy-virtuance-blog-300x200.jpg 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2017\/01\/content-strategy-virtuance-blog-768x512.jpg 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2017\/01\/content-strategy-virtuance-blog-1024x683.jpg 1024w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2017\/01\/content-strategy-virtuance-blog-606x404.jpg 606w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2017\/01\/content-strategy-virtuance-blog-360x240.jpg 360w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2017\/01\/content-strategy-virtuance-blog-110x73.jpg 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2017\/01\/content-strategy-virtuance-blog-938x625.jpg 938w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2017\/01\/content-strategy-virtuance-blog-150x100.jpg 150w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2017\/01\/content-strategy-virtuance-blog-240x160.jpg 240w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2017\/01\/content-strategy-virtuance-blog-1152x768.jpg 1152w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2017\/01\/content-strategy-virtuance-blog-810x540.jpg 810w\" sizes=\"(max-width: 548px) 100vw, 548px\" \/><\/a><\/div>\n<\/div>\n<h6 data-offset-key=\"50hbq-0-0\"><span style=\"color: #808080;\"><em>Republished blog piece &#8211; original date, Jan 1, 2017<\/em><\/span><\/h6>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"50hbq-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"50hbq-0-0\"><span data-offset-key=\"50hbq-0-0\">Without regular, healthy content, your marketing campaigns will starve. With too much irrelevant content, your time spent on campaigns&#8217; will increase and budgets will fatten up without a strong ROI.<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"p4ob-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"p4ob-0-0\"><span data-offset-key=\"p4ob-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"562ko-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"562ko-0-0\"><span data-offset-key=\"562ko-0-0\">A simple content strategy for real estate marketing has many benefits, including:<\/span><\/div>\n<\/div>\n<ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"89gp0-0-0\">\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"127uk-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"127uk-0-0\"><span data-offset-key=\"127uk-0-0\">Drives web traffic through SEO and sharing on social media<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"c3csu-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"c3csu-0-0\"><span data-offset-key=\"c3csu-0-0\">Fuels your <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/theclose.com\/real-estate-lead-generation-ideas\/\">lead generating needs <\/a><\/span><\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"2ff32-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"2ff32-0-0\"><span data-offset-key=\"2ff32-0-0\">Builds on existing customer relationships which can lead to more referrals<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"coa61-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"coa61-0-0\"><span data-offset-key=\"coa61-0-0\">Helps establish your brand and creates trust<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"edfa2-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"edfa2-0-0\"><span data-offset-key=\"edfa2-0-0\">Gives you a competitive edge over other real estate agents<\/span><\/div>\n<\/li>\n<\/ul>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"5mv5q-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5mv5q-0-0\"><span data-offset-key=\"5mv5q-0-0\">Have you been yo-yo dieting with your content strategy? <\/span><span class=\"hardreadability\"><span data-offset-key=\"5mv5q-1-0\">Have you tried a million keywords with dozens of random blog posts and still haven&#8217;t found a recipe for success<\/span><\/span><span data-offset-key=\"5mv5q-2-0\">?<\/span> Follow this quick and easy recipe to start seeing better results right away!<\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"7rhhs-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7rhhs-0-0\"><span data-offset-key=\"7rhhs-0-0\">\u00a0<\/span><\/div>\n<h2 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"7rhhs-0-0\">Recipe for Successful Content for Real Estate Marketing<\/h2>\n<\/div>\n<h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"38um5-0-0\"><span data-offset-key=\"38um5-0-0\">Step #1: Pick an Audience<\/span><\/h3>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"d5428-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d5428-0-0\"><span class=\"hardreadability\"><span data-offset-key=\"d5428-0-0\">Google prefers websites that have helpful content for users who are searching for particular keywords<\/span><\/span><span data-offset-key=\"d5428-1-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"d5428-2-0\">Unless you have a Zillow-sized content marketing team, you&#8217;re going to need to think lean and mean<\/span><\/span><span data-offset-key=\"d5428-3-0\">. Focus your strategy by deciding who your key audience is by trying this exercise:<\/span><\/div>\n<\/div>\n<ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"18qcu-0-0\">\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"18qcu-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"18qcu-0-0\"><span data-offset-key=\"18qcu-0-0\">What type of client do you <\/span><span class=\"adverb\"><span data-offset-key=\"18qcu-1-0\">typically<\/span><\/span><span data-offset-key=\"18qcu-2-0\"> work with? Relocations? Investors? First-time home buyers? Sellers? Millennials? Baby boomers?<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"cekc8-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"cekc8-0-0\"><span data-offset-key=\"cekc8-0-0\">What type of listings do you specialize in? Starter homes? Condos? Luxury listings? Townhomes?<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"f778g-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"f778g-0-0\"><span data-offset-key=\"f778g-0-0\">What areas of town do you work in the most? Which zip codes, neighborhoods and subdivisions? <\/span><\/div>\n<\/li>\n<\/ul>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"arog-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"arog-0-0\"><span data-offset-key=\"arog-0-0\">Now combine your answers from #1, #2, and #3. Boom! There&#8217;s your audience and keyword focus. For this exercise, I am going to use:<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"ubqv-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"ubqv-0-0\"><span data-offset-key=\"ubqv-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"4c4dp-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4c4dp-0-0\"><em>Homebuyers looking to re-locate into condos in the River North neighborhood of Chicago. <\/em><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"47g69-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"47g69-0-0\"><span data-offset-key=\"47g69-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"blntm-0-0\"><span data-offset-key=\"blntm-0-0\">Step #2: Create Quality Content\u00a0<\/span><\/h3>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"e2sog-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"e2sog-0-0\"><span data-offset-key=\"e2sog-0-0\">Now that you have your audience, you need to think of content that they&#8217;re looking for. Choose a handful of go-to resources for you to scope out for ideas. Use sites like <a href=\"http:\/\/www.inman.com\/\">Inman<\/a>, local real estate sites, and <a href=\"http:\/\/www.realtor.com\/news\/\">Realtor.com&#8217;s blog<\/a> for inspiration. I&#8217;d also suggest using a tool like <a href=\"https:\/\/getpocket.com\/\">Pocket<\/a> to save articles for later reading. This will allow you to create a backlog of ideas and will help you save time. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"anqst-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"anqst-0-0\"><span data-offset-key=\"anqst-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"33gkd-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"33gkd-0-0\"><span data-offset-key=\"33gkd-0-0\">Another important piece of your content strategy is timing and execution. Especially at the beginning of your content efforts, choose quality over quantity. Don&#8217;t feel the need to produce &#8220;filler&#8221; content every day <\/span><span class=\"qualifier\"><span data-offset-key=\"33gkd-1-0\">just<\/span><\/span><span data-offset-key=\"33gkd-2-0\"> for the sake of having content. This does not do you or your readers any good. <\/span><span class=\"hardreadability\"><span data-offset-key=\"33gkd-3-0\">Stick to a schedule that works best for you, and produce content that your audience will find interesting<\/span><\/span><span data-offset-key=\"33gkd-4-0\">. <\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"1fvrh-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1fvrh-0-0\"><span data-offset-key=\"1fvrh-0-0\">\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"20nl0-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"20nl0-0-0\"><span data-offset-key=\"20nl0-0-0\">Here are a few ideas to get you started:<\/span><\/div>\n<\/div>\n<ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"24o67-0-0\">\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"24o67-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"24o67-0-0\"><strong>Market industry news and stats. <\/strong><span class=\"hardreadability\"><span data-offset-key=\"24o67-1-0\">Always be on the lookout for relevant surveys, stats, and news related to real estate that your audience would find interesting<\/span><\/span><span data-offset-key=\"24o67-2-0\">. Are condo listings in River North declining? <\/span><span class=\"hardreadability\"><span data-offset-key=\"24o67-3-0\">Generate content about this to create urgency for your audience to take action on using you as their agent<\/span><\/span><span data-offset-key=\"24o67-4-0\">!<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"6qvt4-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"6qvt4-0-0\"><strong>Testimonials from current customers.<\/strong><span data-offset-key=\"6qvt4-0-1\"> Social proof is huge for establishing trust. <\/span><span class=\"hardreadability\"><span data-offset-key=\"6qvt4-1-0\">Your audience is looking for an agent they are comfortable with helping them make one of the biggest decisions in their lives<\/span><\/span><span data-offset-key=\"6qvt4-2-0\">. Use success stories from satisfied customers to help build trust with potential leads.<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"akurq-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"akurq-0-0\"><strong>Neighborhood info.<\/strong><span data-offset-key=\"akurq-0-1\"> Homebuyers want to envision their lives in the neighborhoods their looking in. What bars, gyms, shops, attractions, restaurants, parks are nearby? What are the top schools in the area? Are there plans for any new developments in the area? <\/span><span class=\"hardreadability\"><span data-offset-key=\"akurq-1-0\">Writing and sharing content about these insights will show homebuyers that you are an expert in the neighborhoods you serve<\/span><\/span><span data-offset-key=\"akurq-2-0\">. With the target audience I choose, a sample blog I could write is <\/span><span data-offset-key=\"akurq-2-1\">&#8220;The Top 10 Brunch Spots in River North&#8221;<\/span><span data-offset-key=\"akurq-2-2\">. <\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"1si6p-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"1si6p-0-0\"><strong>Useful tips.<\/strong> <span class=\"hardreadability\"><span data-offset-key=\"1si6p-1-0\">Help educate your audience by providing them with how-tos and instructions on buying or selling a home<\/span><\/span><span data-offset-key=\"1si6p-2-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"1si6p-3-0\">Write about how to prepare a home for an open house, create a to-do list for first-time homebuyers, or answer questions other clients may have asked<\/span><\/span><span data-offset-key=\"1si6p-4-0\">. Once again, this builds a great amount of trust and confidence!<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"e5fo6-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"e5fo6-0-0\"><strong>Showcase your marketing tools.<\/strong><span data-offset-key=\"e5fo6-0-1\"> Are you using virtual reality? Do you use <a href=\"http:\/\/www.virtuance.com\/blog\/use-professional-real-estate-photos\/\">professional photography<\/a> for\u00a0<\/span><span class=\"complexword\"><span data-offset-key=\"e5fo6-1-0\">all of<\/span><\/span><span data-offset-key=\"e5fo6-2-0\"> your listings? Show it off! Self-promote how you&#8217;re using successful tools to help your clients. <\/span><span class=\"hardreadability\"><span data-offset-key=\"e5fo6-3-0\">Share photos, videos, and other samples of how you&#8217;re going to market their listing and sell it faster than the competition<\/span><\/span><span data-offset-key=\"e5fo6-4-0\">.<\/span><\/div>\n<\/li>\n<\/ul>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"4cb8e-0-0\">\n<h3 class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"4cb8e-0-0\"><span data-offset-key=\"4cb8e-0-0\">Step #3: Spread the Word<\/span><\/h3>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"d3s88-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"d3s88-0-0\"><span data-offset-key=\"d3s88-0-0\">Now that you have awesome content, make sure you are sharing it so the world can see. <\/span><span class=\"hardreadability\"><span data-offset-key=\"d3s88-1-0\">After adding content to your website, make sure to share it on your business and personal social media profiles and send to your email list<\/span><\/span><span data-offset-key=\"d3s88-2-0\">. Here are a few tips to make sure you are broadcasting your content <\/span><span class=\"adverb\"><span data-offset-key=\"d3s88-3-0\">effectively<\/span><\/span><span data-offset-key=\"d3s88-4-0\">.<\/span><\/div>\n<\/div>\n<ul class=\"public-DraftStyleDefault-ul\" data-offset-key=\"5u9pe-0-0\">\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-reset public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"5u9pe-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"5u9pe-0-0\"><strong>SEO\/Website.<\/strong><span data-offset-key=\"5u9pe-0-1\"> First, understand that SEO goes beyond <\/span><span class=\"qualifier\"><span data-offset-key=\"5u9pe-1-0\">just<\/span><\/span><span data-offset-key=\"5u9pe-2-0\"> content. <\/span><span class=\"hardreadability\"><span data-offset-key=\"5u9pe-3-0\">A successful SEO strategy is a combination of technical website necessities and great content<\/span><\/span><span data-offset-key=\"5u9pe-4-0\">. (We will dig more into the technical details in a later article). With regards to content for SEO, the important takeaway is that Google loves content. <\/span><span class=\"hardreadability\"><span data-offset-key=\"5u9pe-5-0\">The more constant and relevant content you add to your site, the better chances that your site will rank higher<\/span><\/span><span data-offset-key=\"5u9pe-6-0\">. Simple as that! This is why quality over quantity is important. Google doesn&#8217;t care if you write twenty articles a day if no one is looking at them. <\/span><span class=\"hardreadability\"><span data-offset-key=\"5u9pe-7-0\">Produce content people are looking for and although it may reach a smaller target audience, you&#8217;ll see better results<\/span><\/span><span data-offset-key=\"5u9pe-8-0\">.<\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"54tc2-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"54tc2-0-0\"><span data-offset-key=\"54tc2-0-0\"><strong>Social media<\/strong>. <\/span><span data-offset-key=\"54tc2-0-1\">People don&#8217;t limit themselves to Google or Yahoo to look up stuff anymore. <\/span><span data-offset-key=\"54tc2-0-2\">Social media is becoming the new SEO. <\/span><span data-offset-key=\"54tc2-0-3\">Experts say that in 2017, <strong>search on social media will rise to 50% of all search traffic on the internet<\/strong>. THIS. IS. HUGE. <\/span><span class=\"hardreadability\"><span data-offset-key=\"54tc2-1-0\">The more of a presence you have on social media, the more opportunities you have of getting in front of your target audience<\/span><\/span><span data-offset-key=\"54tc2-2-0\">. At the <\/span><span class=\"complexword\"><span data-offset-key=\"54tc2-3-0\">minimum<\/span><\/span><span data-offset-key=\"54tc2-4-0\">, make sure you have accounts on Facebook, Twitter, and Instagram. Currently, these are the top three social media outlets. <\/span><span class=\"hardreadability\"><span data-offset-key=\"54tc2-5-0\">Also, use social media tools like <a href=\"https:\/\/hootsuite.com\/\">HootSuite<\/a>, Buffer, or Sprout to schedule your posts over <\/span><\/span><span class=\"complexword\"><span data-offset-key=\"54tc2-6-0\">multiple<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"54tc2-7-0\"> outlets<\/span><\/span><span data-offset-key=\"54tc2-8-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"54tc2-9-0\">These tools are <\/span><\/span><span class=\"adverb\"><span data-offset-key=\"54tc2-10-0\">extremely<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"54tc2-11-0\"> effective as they can auto-schedule your posts at times the most people will see your content<\/span><\/span><span data-offset-key=\"54tc2-12-0\">. <\/span><\/div>\n<\/li>\n<li class=\"public-DraftStyleDefault-unorderedListItem public-DraftStyleDefault-depth0 public-DraftStyleDefault-listLTR\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"33qlo-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"33qlo-0-0\"><strong>Email. <\/strong><span class=\"complexword\"><span data-offset-key=\"33qlo-1-0\">In addition<\/span><\/span><span class=\"hardreadability\"><span data-offset-key=\"33qlo-2-0\"> to emailing content to your personal contacts, you should send a scheduled email to your leads and customers<\/span><\/span><span data-offset-key=\"33qlo-3-0\">. <\/span><span class=\"hardreadability\"><span data-offset-key=\"33qlo-4-0\">This is a great way to stay top-of-mind with them and shows that you care about their success by sharing content focused on their needs<\/span><\/span><span data-offset-key=\"33qlo-5-0\">! Use an email marketing tool such as <a href=\"https:\/\/mailchimp.com\/\">MailChimp<\/a> to send mass emails and to generate leads on your website.<\/span><\/div>\n<\/li>\n<\/ul>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"adfpt-0-0\">\n<div class=\"public-DraftStyleDefault-block public-DraftStyleDefault-ltr\" data-offset-key=\"adfpt-0-0\"><span data-offset-key=\"adfpt-0-0\">I hope you find this recipe useful as you look towards building a content strategy. By following this regimen, you can trim the fat (time and money) and build positive gains (more leads!) to your marketing efforts!\u00a0<\/span><\/div>\n<\/div>\n<div class=\"\" data-block=\"true\" data-editor=\"a95p6\" data-offset-key=\"e296o-0-0\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Content is the food that real estate marketing feeds off of. Republished blog piece &#8211; original date, Jan 1, 2017 Without regular, healthy content, your marketing campaigns will starve. With too much irrelevant content, your time spent on campaigns&#8217; will increase and budgets will fatten up without a strong ROI. \u00a0 A simple content strategy [&hellip;]<\/p>\n","protected":false},"author":5430,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/3864"}],"collection":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/users\/5430"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/comments?post=3864"}],"version-history":[{"count":11,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/3864\/revisions"}],"predecessor-version":[{"id":9433,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/3864\/revisions\/9433"}],"wp:attachment":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/media?parent=3864"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/categories?post=3864"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/tags?post=3864"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}