{"id":5334,"date":"2019-01-15T15:33:18","date_gmt":"2019-01-15T22:33:18","guid":{"rendered":"http:\/\/www.virtuance.com\/?p=5334"},"modified":"2019-08-13T16:50:36","modified_gmt":"2019-08-13T22:50:36","slug":"real-estate-lead-generation","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/real-estate-lead-generation\/","title":{"rendered":"9 Real Estate Lead Generation Ideas to Boost Your Career"},"content":{"rendered":"<h2><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/01\/9-real-estate-lead-gen-ideas-1.png\"><img loading=\"lazy\" class=\"alignnone wp-image-13507\" title=\"real estate lead generation - real estate photography cover image \" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/01\/9-real-estate-lead-gen-ideas-1.png\" alt=\"real estate lead generation - real estate photography cover image\" width=\"527\" height=\"442\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/9-real-estate-lead-gen-ideas-1.png 940w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/9-real-estate-lead-gen-ideas-1-300x251.png 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/9-real-estate-lead-gen-ideas-1-768x644.png 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/9-real-estate-lead-gen-ideas-1-482x404.png 482w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/9-real-estate-lead-gen-ideas-1-286x240.png 286w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/9-real-estate-lead-gen-ideas-1-110x92.png 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/9-real-estate-lead-gen-ideas-1-746x625.png 746w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/9-real-estate-lead-gen-ideas-1-119x100.png 119w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/9-real-estate-lead-gen-ideas-1-191x160.png 191w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/9-real-estate-lead-gen-ideas-1-916x768.png 916w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/9-real-estate-lead-gen-ideas-1-644x540.png 644w\" sizes=\"(max-width: 527px) 100vw, 527px\" \/><\/a><\/h2>\n<h2><\/h2>\n<h2><span style=\"color: #808080;\"><i><span style=\"font-weight: 400;\">Real estate agents working in today\u2019s industry know that being their own marketing director is not only smart but necessary<\/span><\/i><\/span><\/h2>\n<p><span style=\"font-weight: 400;\">While there are many moving parts in real estate marketing, an important aspect is<\/span><b> Lead Generation. <\/b><span style=\"font-weight: 400;\">This part of marketing may feel difficult, initially, for many agents to navigate. How are leads generated? What are the best ways to generate leads for real estate? Listen, while hiring out is an option, you don&#8217;t <em>need<\/em> a<span style=\"color: #0000ff;\"> <a style=\"color: #0000ff;\" href=\"https:\/\/theclose.com\/top-real-estate-lead-generation-companies\/\">lead generation company<\/a><\/span>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">We created a comprehensive and thorough guide for real estate lead generation ideas that will help you win valuable <a href=\"https:\/\/www.virtuance.com\/blog\/6-ways-successful-real-estate-agent\/\"><span style=\"color: #0000ff;\">real estate leads<\/span><\/a>.<br \/>\n<\/span><\/p>\n<h4><span style=\"color: #ff6600;\"><em>But before we dive in, do you think you know real estate lead generation stats? Test your knowledge and see how you stack up against other agents with this 10 question quiz:\u00a0\u00a0<\/em><\/span><\/h4>\n<div class=\"typeform-widget\" style=\"width: 100%; height: 500px;\" data-url=\"https:\/\/virtuance.typeform.com\/to\/KlmAWG\"><\/div>\n<p><script> (function() { var qs,js,q,s,d=document, gi=d.getElementById, ce=d.createElement, gt=d.getElementsByTagName, id=\"typef_orm\", b=\"https:\/\/embed.typeform.com\/\"; if(!gi.call(d,id)) { js=ce.call(d,\"script\"); js.id=id; js.src=b+\"embed.js\"; q=gt.call(d,\"script\")[0]; q.parentNode.insertBefore(js,q) } })() <\/script><\/p>\n<div style=\"font-family: Sans-Serif; font-size: 12px; color: #999; opacity: 0.5; padding-top: 5px;\">powered by <a style=\"color: #999;\" rel=\"noopener noreferrer\" href=\"https:\/\/admin.typeform.com\/signup?utm_campaign=KlmAWG&amp;utm_source=typeform.com-6266743-Pro&amp;utm_medium=typeform&amp;utm_content=typeform-embedded-poweredbytypeform&amp;utm_term=EN\" target=\"_blank\">Typeform<\/a><\/div>\n<p>&nbsp;<\/p>\n<h1><span style=\"color: #003366;\"><span style=\"font-weight: 400;\">Real Estate Lead Generation Ideas: <\/span><\/span><\/h1>\n<h1><span style=\"color: #003366;\"><b>Social Media<\/b><\/span><\/h1>\n<p><i><span style=\"font-weight: 400;\">Over the last several years, social media channels have provided real estate agents with a platform for selling properties, connecting with other agents, and developing relationships with prospects. If cold calling and direct mail fail, turn to social media for valuable lead generation. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Below are three lead generation ideas to incorporate into your social media strategy. <\/span><\/i><\/p>\n<h3><strong>#1 &#8211; Share links to \u201cgated content\u201d<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">This is where your value-based content will come in handy. <a href=\"https:\/\/whatis.techtarget.com\/definition\/gated-content-ungated-content\"><span style=\"color: #0000ff;\">Gated-content<\/span><\/a> is content that is made accessible through a user completing a lead gen form. If interested readers perceive the promoted content as valuable, they will be willing to input their contact information to gain access.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A lead form is only worth it if online users see it and engage with it. Share the link to your landing page, which will house the gated content and the lead gen form, on your social media channels. Those who see the value in the content will fill out your contact form in order to download the offer<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Gated content can include white papers, webinars, case studies, videos, infographics and more. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>#2 &#8211; Promote your listings with digital flyers<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Social media channels, especially Facebook, are great for sharing content to a targeted audience. That content needs to attract users, though. Instead of posting a listing description and tour link on your Facebook page, try dressing up the post with a <span style=\"color: #0000ff;\">digital listing flyer<\/span>. <\/span><i><span style=\"font-weight: 400;\">The post can include the description and tour link in addition to your spiffy new listing flyer.<\/span><\/i><\/p>\n<p><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_12.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-12899\" title=\"real estate lead generation - real estate photography listing flyer\" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_12-1024x1024.jpg\" alt=\"real estate lead generation - real estate photography listing flyer\" width=\"503\" height=\"503\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_12-1024x1024.jpg 1024w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_12-150x150.jpg 150w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_12-300x300.jpg 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_12-768x768.jpg 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_12-404x404.jpg 404w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_12-240x240.jpg 240w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_12-110x110.jpg 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_12-625x625.jpg 625w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_12-100x100.jpg 100w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_12-160x160.jpg 160w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_12-540x540.jpg 540w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_12-50x50.jpg 50w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_12.jpg 1200w\" sizes=\"(max-width: 503px) 100vw, 503px\" \/><\/a><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_11.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-12898\" title=\"real estate lead generation - real estate photography listing flyer\" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_11-1024x1024.jpg\" alt=\"real estate lead generation - real estate photography listing flyer\" width=\"509\" height=\"509\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_11-1024x1024.jpg 1024w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_11-150x150.jpg 150w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_11-300x300.jpg 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_11-768x768.jpg 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_11-404x404.jpg 404w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_11-240x240.jpg 240w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_11-110x110.jpg 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_11-625x625.jpg 625w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_11-100x100.jpg 100w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_11-160x160.jpg 160w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_11-540x540.jpg 540w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_11-50x50.jpg 50w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_11.jpg 1200w\" sizes=\"(max-width: 509px) 100vw, 509px\" \/><\/a><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_12.jpg\"><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Digital listing flyers are cohesive, shareable, and eye-catching. This is especially true if you use a professional real estate photographer to market your listings. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Not only will this social media marketing strategy help spread the word about a specific listing, but it will also attract prospects to your page. This could be future sellers and\/or buyers in your area that like the way you market your listings. <\/span><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>#3 &#8211; Social proof your social media channels<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Using social proof can dramatically increase leads as well as conversations. This psychological phenomenon, where people conform to the actions of others based on the assumption that their behavior is correct, has shown promising results for marketers.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Studies show that nearly 70 percent of consumers <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/optinmonster.com\/11-ways-to-use-social-proof-to-increase-your-conversions\/\"><span style=\"font-weight: 400;\">look at product reviews<\/span><\/a><\/span><span style=\"font-weight: 400;\"> prior to purchasing. Consider your services and brand a product. You want to showcase why you are valuable through the lens of your clients and colleagues.<\/span><\/p>\n<p><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_10.png\"><img loading=\"lazy\" class=\"alignnone wp-image-12897\" title=\"real estate lead generation - real estate photography social proof\" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_10.png\" alt=\"real estate lead generation - real estate photography social proof\" width=\"347\" height=\"530\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_10.png 551w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_10-197x300.png 197w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_10-265x404.png 265w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_10-157x240.png 157w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_10-72x110.png 72w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_10-409x625.png 409w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_10-66x100.png 66w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_10-105x160.png 105w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_10-503x768.png 503w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_10-354x540.png 354w\" sizes=\"(max-width: 347px) 100vw, 347px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">After you sell a listing or close on a home, send your clients an NPS <\/span><a href=\"https:\/\/www.netpromoter.com\/know\/\"><span style=\"font-weight: 400;\">(<span style=\"color: #0000ff;\">net promoter score<\/span>) <\/span><\/a><span style=\"font-weight: 400;\">survey. On a scale of 0-10, you will see how likely your clients are to recommend you to others. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">A score of 0-6 means they are a detractor. These clients are unhappy and will not recommend you. A score of 7-8 means they are passives. Passives are happy but not enthusiastic. They remain vulnerable to competitive offerings. A score of 9-10 are your promoters. These clients are loyal and enthusiastic. They will keep using you and are more than happy to share their success stories. \u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So, what is the best way to show off your promoters? With testimonials and case studies. Ask your promoters to provide a testimonial. These little nuggets of social proof can be shared generously on social media platforms and within email campaigns. Pair these testimonials with your real estate photography images for extra visual oomph!\u00a0<\/span><\/p>\n<h1><span style=\"color: #003366;\"><b>Branding<\/b><\/span><\/h1>\n<p><i><span style=\"font-weight: 400;\">To find success in real estate, developing a strong brand is imperative. A professional brand image helps you stand out from your peers and other agencies during listing presentations and beyond. <\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Below are three lead generation ideas to incorporate into your branding strategy.<\/span><\/i><\/p>\n<h3><strong>#1 &#8211; Shine with a stellar Google My Business page<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Google is the market leader for online searches with <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.highlevelmarketing.com\/blog\/Why-Every-Small-Business-Should-Use-Google-My-Business_AE387.html\"><span style=\"font-weight: 400;\">63.5% of all searches<\/span><\/a><\/span><span style=\"font-weight: 400;\"> moving through its engine. While the internet arena can be competitive for local real estate agents, Google My Business can play a huge role in elevating your brand awareness. <\/span><\/p>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.hallaminternet.com\/google-my-business\/\"><span style=\"font-weight: 400;\">Google My Business<\/span><\/a><\/span><span style=\"font-weight: 400;\"> is a free platform provided by Google. It allows business owners to build out a customized page to promote their brand with images, a location on Google Maps and customer reviews. This is a platform that you will want to keep updated and optimized, <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/moz.com\/google-algorithm-change\"><span style=\"font-weight: 400;\">ready for any algorithm changes<\/span><\/a><\/span><span style=\"font-weight: 400;\"> Google unveils.<\/span><\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/LCzri4tXuF0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p><span style=\"font-weight: 400;\">One of the best parts about having a Google My Business page is the preferential ranking Google awards business pages with positive reviews. In fact, there is speculation that online reviews make up 10% of <\/span><a href=\"https:\/\/www.highlevelmarketing.com\/blog\/Why-Every-Small-Business-Should-Use-Google-My-Business_AE387.html#how%20important%20are\"><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\">how search engines decide to rank search results<\/span><\/span><\/a><span style=\"font-weight: 400;\">. We suggest that agents not only build out their business page but also create an email campaign directing previous clients (who are considered promoters) to write a Google review. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">And this brings us back to the idea of social proof for lead generation. Social proof doesn\u2019t have to be specific to social media channels. Reviews, especially ones on Google, are highly credible forms of social proof. <\/span><\/p>\n<h3><strong>#2 &#8211; Optimize and maintain your website<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">A website with no lead generation optimization does no one any good. If your web page looks great but lacks an enticing CTA (call-to-action), you could be missing out on some valuable prospects.<\/span><\/p>\n<p><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_07.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-12894\" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_07-1024x684.jpg\" alt=\"real_estate_lead_generation_ideas_virtuance_07\" width=\"734\" height=\"490\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_07-1024x684.jpg 1024w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_07-300x200.jpg 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_07-768x513.jpg 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_07-605x404.jpg 605w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_07-360x240.jpg 360w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_07-110x73.jpg 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_07-936x625.jpg 936w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_07-150x100.jpg 150w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_07-240x160.jpg 240w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_07-1150x768.jpg 1150w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_07-809x540.jpg 809w\" sizes=\"(max-width: 734px) 100vw, 734px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">The unfortunate truth is that most prospects are not ready to become a customer during first contact, or even second contact. It takes some nurturing to attract valuable leads. There are a number of ways, however, to optimize your website for lead capturing. To start, you can add lead capture forms to the pages you know drive the most traffic. If you find that you are bringing in a large amount of local traffic, your web visitors are finding relevance in your content. This is a great place to add a \u201csubscribe to updates\u201d opt-in. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can also create listing-specific landing pages. According <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.stateofinbound.com\/?_ga=2.214951127.1322574399.1547674649-644072665.1543944854\"><span style=\"font-weight: 400;\">to a survey conducted by HubSpot<\/span><\/a><\/span><span style=\"font-weight: 400;\">, company websites hosting 30 or more landing pages generate <\/span><b><i>7 times more leads <\/i><\/b><span style=\"font-weight: 400;\">than websites with 1 to 5 <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.abtasty.com\/blog\/landing-page-lead-generation\/\"><span style=\"font-weight: 400;\">landing pages<\/span><\/a><\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<h3><strong>#3 &#8211; Improve your brand with consistently beautiful listing photos<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">If you are a listing agent, the portfolio you build throughout your career is your bread and butter for gaining valuable leads. Your <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.virtuance.com\/blog\/how-to-improve-listing-presentation\/\"><span style=\"font-weight: 400;\">portfolio<\/span><\/a><\/span><span style=\"font-weight: 400;\"> should include your marketing statistics, neighborhood metrics and <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.virtuance.com\/\"><span style=\"font-weight: 400;\">real estate images<\/span><\/a><\/span><span style=\"font-weight: 400;\"> from your previous listings. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">In real estate, your brand image is reflected through your published listing images. Not only do you want these images to be beautiful and professional, but you also want them <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.virtuance.com\/blog\/use-professional-real-estate-photos\/\"><span style=\"font-weight: 400;\">to be consistent<\/span><\/a><\/span><span style=\"font-weight: 400;\">. As you start your career in real estate or are in the process of revamping your brand image, find a real estate photographer or real estate photography vendor that you can depend on!\u00a0<\/span><\/p>\n<div id='gallery-1' class='gallery galleryid-5334 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/March_Photo_of_the_Month_Virtuance.jpg'><img width=\"1024\" height=\"683\" src=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/March_Photo_of_the_Month_Virtuance-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"lead generation -real estate photography image\" loading=\"lazy\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/March_Photo_of_the_Month_Virtuance-1024x683.jpg 1024w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/March_Photo_of_the_Month_Virtuance-300x200.jpg 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/March_Photo_of_the_Month_Virtuance-768x512.jpg 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/March_Photo_of_the_Month_Virtuance-606x404.jpg 606w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/March_Photo_of_the_Month_Virtuance-360x240.jpg 360w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/March_Photo_of_the_Month_Virtuance-110x73.jpg 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/March_Photo_of_the_Month_Virtuance-938x625.jpg 938w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/March_Photo_of_the_Month_Virtuance-150x100.jpg 150w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/March_Photo_of_the_Month_Virtuance-240x160.jpg 240w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/March_Photo_of_the_Month_Virtuance-1152x768.jpg 1152w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/March_Photo_of_the_Month_Virtuance-810x540.jpg 810w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/March_Photo_of_the_Month_Virtuance.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/July_Photo_of_the_Month_Virtuance.jpg'><img width=\"1024\" height=\"683\" src=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/July_Photo_of_the_Month_Virtuance-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"lead generation -real estate photography image\" loading=\"lazy\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/July_Photo_of_the_Month_Virtuance-1024x683.jpg 1024w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/July_Photo_of_the_Month_Virtuance-300x200.jpg 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/July_Photo_of_the_Month_Virtuance-768x512.jpg 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/July_Photo_of_the_Month_Virtuance-606x404.jpg 606w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/July_Photo_of_the_Month_Virtuance-360x240.jpg 360w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/July_Photo_of_the_Month_Virtuance-110x73.jpg 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/July_Photo_of_the_Month_Virtuance-938x625.jpg 938w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/July_Photo_of_the_Month_Virtuance-150x100.jpg 150w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/July_Photo_of_the_Month_Virtuance-240x160.jpg 240w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/July_Photo_of_the_Month_Virtuance-1152x768.jpg 1152w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/July_Photo_of_the_Month_Virtuance-810x540.jpg 810w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/July_Photo_of_the_Month_Virtuance.jpg 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><span style=\"font-weight: 400;\">This real estate photographer should be your go-to for all of your listing photos. Why? Because consistency is a great aesthetic for successful agents! Find a real estate photographer that is flexible, dependable and offers great images at a fair price.<\/span><\/p>\n<h1><span style=\"color: #003366;\"><b>Content Creation<\/b><\/span><\/h1>\n<p><i><span style=\"font-weight: 400;\">Content is at the root of all marketing strategies for every single company. Without content, there&#8217;s nothing to post and nothing to help generate traffic to a website. Consider content an integral part of generating valuable leads.\u00a0<\/span><\/i><\/p>\n<p><i><span style=\"font-weight: 400;\">Below are three lead generation ideas to incorporate into your content creation strategy. <\/span><\/i><\/p>\n<h3><span style=\"font-weight: 400;\"><strong>#1 &#8211; Publish value-based realtor content on your blog<\/strong> <\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If &#8220;Content is King&#8221;, then value-based content will land you on the <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/awoiaf.westeros.org\/index.php\/Iron_Throne\"><span style=\"font-weight: 400;\">Iron Throne<\/span><\/a><\/span><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_iron_throne.png\"><img loading=\"lazy\" class=\"alignnone wp-image-13056\" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_iron_throne.png\" alt=\"real_estate_lead_generation_iron_throne\" width=\"322\" height=\"242\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_iron_throne.png 750w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_iron_throne-300x225.png 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_iron_throne-538x404.png 538w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_iron_throne-320x240.png 320w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_iron_throne-110x83.png 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_iron_throne-133x100.png 133w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_iron_throne-213x160.png 213w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_iron_throne-719x540.png 719w\" sizes=\"(max-width: 322px) 100vw, 322px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Begin publishing valuable content that speaks to the needs of your audience. When potential customers feel that your content provides them with industry insights, they are more likely to continue engaging with you.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As you publish more value-based content, your audience will consider you an industry thought leader. Thought leaders are highly regarded in their space and pull in a significant number of leads through their content alone. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">When it comes to content, the more value your content offers, the better chance you have of earning impactful leads. Remember to always incorporate the keywords you want to rank for. Keywords can be one word or \u2018long-tail\u2019 phrases you know your prospects are searching for. <\/span><\/p>\n<h3><strong>#2 &#8211; Optimize your website for search engines<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">You have fantastic value-based content and you have a portfolio with professional listing images &#8211; so where\u2019s the traffic? This is where optimizing your website pages come into play. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Before you publish your content, take a look at your <\/span><b>title<\/b><span style=\"font-weight: 400;\"> and <\/span><b>meta description<\/b><span style=\"font-weight: 400;\">. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Your title should relate to your post and include your farm area. Google <\/span><i><span style=\"font-weight: 400;\">loves<\/span><\/i><span style=\"font-weight: 400;\"> localized links. Your title should also be under 60 characters. MOZ suggests that you can expect <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.storedge.com\/title-tags-and-alt-tags-why-do-they-matter\"><span style=\"font-weight: 400;\">90% of your title to show<\/span><\/a><\/span><span style=\"font-weight: 400;\"> on Google if it stays below that 60 character count.<\/span><\/p>\n<p><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_08.jpg\"><img loading=\"lazy\" class=\"alignnone wp-image-12895\" title=\"real estate lead gen - real estate photography images\" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_08-1024x680.jpg\" alt=\"real estate lead gen - real estate photography images\" width=\"629\" height=\"418\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_08-1024x680.jpg 1024w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_08-300x199.jpg 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_08-768x510.jpg 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_08-608x404.jpg 608w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_08-361x240.jpg 361w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_08-110x73.jpg 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_08-941x625.jpg 941w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_08-151x100.jpg 151w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_08-240x160.jpg 240w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_08-1156x768.jpg 1156w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2019\/01\/real_estate_lead_generation_ideas_virtuance_08-813x540.jpg 813w\" sizes=\"(max-width: 629px) 100vw, 629px\" \/><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Likewise, your link\u2019s <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/themeisle.com\/blog\/meta-description-examples\/\"><span style=\"font-weight: 400;\">meta description<\/span><\/a><\/span><span style=\"font-weight: 400;\"> needs to relate to your post. This is the perfect space to describe what your value-based content is all about. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">Although Google announced that meta tags and meta descriptions do not affect their ranking algorithms, they remain important. The purpose of the descriptions is to draw in leads. When you improve your page\u2019s CTR by writing a captivating, non-spammy description, you will see positive ranking impacts from Google. <\/span><\/p>\n<h3><strong>#3 &#8211; Add a testimonial page to your site<\/strong><\/h3>\n<p><span style=\"font-weight: 400;\">Just as testimonials help build social proof for your Facebook and Twitter accounts, they can also positively influence your website visitors. After you email your clients with the NPS survey, mentioned above, shoot a follow-up email to the promoters requesting a testimonial. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">For SEO purposes, gently guide your promoters\u2019 testimonial narratives. Instead of asking for their referral through an unstructured email exchange, send them a form they can fill out.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Include questions that prompt branded and non-branded keywords. Think about the services you offer as an agent and phrase them into an open-ended question. Your keyword phrasing should have three distinct markers, <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/placester.com\/real-estate-marketing-academy\/real-estate-seo-keyword-planner-spreadsheet\/\"><span style=\"font-weight: 400;\">according to Placester<\/span><\/a><\/span><span style=\"font-weight: 400;\">. These markers include general, local, and hyperlocal. <\/span><\/p>\n<p><b>An example &#8211; <\/b><\/p>\n<p><span style=\"font-weight: 400;\">Your prospects search for \u201c<\/span><b>3 bedroom house for sale in Denve<\/b><span style=\"font-weight: 400;\">r\u201d and you have the exact matching phrase on your testimonial page: \u201cJohn Snow was an incredible realtor. When we were searching for a <\/span><b>3 bedroom house for sale in Denver<\/b><span style=\"font-weight: 400;\">, he set us up for a number of showings in the area. We highly recommend.\u201d <\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s really that easy!<\/span><\/p>\n<p>To learn more about the latest trends for the <a href=\"http:\/\/www.facebook.com\/virtuance\/\">real estate market<\/a>, follow us on Facebook!<\/p>\n<hr \/>\n<p><span style=\"font-weight: 400;\">That\u2019s all for now on our guide for real estate lead generation ideas. Keep an eye out for two new installments to this guide: \u00a0<\/span><\/p>\n<h3><b>Real Estate Lead Generation Ideas: Digital Advertising and Marketing <\/b><\/h3>\n<h3><b>Real Estate Lead Generation Ideas: Community Engagement<\/b><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/h3>\n<p><em><span style=\"font-weight: 400;\">Looking for more lead generation ideas? Check out <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/fitsmallbusiness.com\/real-estate-lead-generation\/\"><span style=\"font-weight: 400;\">43 Real Estate Lead Generation Ideas 2019 [Free &amp; Paid]<\/span><\/a><\/span><span style=\"font-weight: 400;\"> by FitSmallBusiness<\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Real estate agents working in today\u2019s industry know that being their own marketing director is not only smart but necessary While there are many moving parts in real estate marketing, an important aspect is Lead Generation. This part of marketing may feel difficult, initially, for many agents to navigate. How are leads generated? What are [&hellip;]<\/p>\n","protected":false},"author":5430,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/5334"}],"collection":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/users\/5430"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/comments?post=5334"}],"version-history":[{"count":32,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/5334\/revisions"}],"predecessor-version":[{"id":15731,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/5334\/revisions\/15731"}],"wp:attachment":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/media?parent=5334"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/categories?post=5334"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/tags?post=5334"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}