{"id":5434,"date":"2017-08-01T12:36:55","date_gmt":"2017-08-01T18:36:55","guid":{"rendered":"http:\/\/www.virtuance.com\/?p=5434"},"modified":"2018-07-10T12:27:40","modified_gmt":"2018-07-10T18:27:40","slug":"get-better-customer-feedback-7-battle-tested-tips","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/get-better-customer-feedback-7-battle-tested-tips\/","title":{"rendered":"Get Better Customer Feedback With These 7 Battle-Tested Tips"},"content":{"rendered":"

In this post, you\u2019ll get seven actionable ways to ask for quality customer feedback so you can decrease churn, increase sales, and build stronger relationships.<\/h2>\n

By Kristian Jonsson | Source Digital Doughnut<\/a><\/span><\/p>\n

Have you ever been at a loss when trying to optimize your emails, your website, and other aspects of your business?<\/p>\n

Of course, you have! We all have.<\/p>\n

The frustration keeps building as you try to figure out what\u2019s keeping you from seeing the results you were expecting, but you can\u2019t seem to identify the problem.<\/p>\n

This is where customer feedback comes to the rescue.<\/p>\n

Learning about the goals and pains of your audience offers valuable insights that help you build stronger relationships, reduce churn and increase customer satisfaction.<\/p>\n

And that\u2019s exactly what I\u2019m here to help you do today.<\/p>\n

In this post, you\u2019ll get seven actionable ways to ask for quality customer feedback so you can decrease churn, increase sales, and build stronger relationships.<\/p>\n

Let\u2019s start!<\/p>\n

Looking for email marketing inspiration?<\/h3>\n

Feedback is a foundational requirement for optimizing your email marketing efforts.<\/p>\n

Once you\u2019ve learned what your customers want and how they want it delivered, it\u2019s easier to increase sales through your email campaigns.<\/p>\n

To help you do that, we\u2019ve put together 11 of our favorite marketing emails you can swipe to inspire your email campaigns.<\/p>\n

Preparing for\u00a0feedback<\/h3>\n

Before you start asking for customer feedback, you need to define the purpose of the feedback.<\/p>\n

What part of your business are you looking to optimize? Your customer journey? Your onboarding process? Your product?<\/p>\n

Once you\u2019ve identified this, you can move on to the next question:<\/p>\n

How will you use your collected data?<\/p>\n

This is where you define how you\u2019ll use your data to improve on your chosen area. Which in turn will help you develop the right customer feedback questions that will give you the answers you need.<\/p>\n

Lastly, you need to figure out what channel to use. What audience are you looking to collect feedback from?<\/p>\n

It\u2019s important to mention here your customers aren\u2019t the only valuable source of feedback. You can also turn to potential customers on third party platforms such as social media, or even reach out to lost customers via email.<\/p>\n

Now that we\u2019ve gotten the preparation out of the way, we can move on to the fun part \u2014 asking for feedback.<\/p>\n

1. Optimize your checkout process through customer\u00a0feedback<\/h3>\n

One of the most important processes on your website is your checkout process.<\/p>\n

This is where visitors go from potential customers to paying customers. Visitors adding items to their cart does not entail a purchase (as much as we might want it to).<\/p>\n

The average cart abandonment rate for online shopping carts is\u00a067.45 percent<\/a>. That\u2019s potential revenue right out the window.<\/p>\n

Some of the reasons people opt out before completing their purchase are complicated checkout processes, not enough payment options, obligatory registration, and so on.<\/p>\n

While cart abandonment is inevitable for many businesses, there\u2019s one thing you can do to reduce it:<\/p>\n

Ask users why they\u2019re not completing their order.<\/em><\/p>\n

Okay, it\u2019s a little more complicated than that, but you get my point.<\/p>\n

By asking customers who actually make it to your confirmation page for feedback, you can identify failure points in your checkout and optimize your funnel for higher conversions.<\/p>\n

After all, these customers have just bought an amazing product and are more likely to respond to your inquiry than any other person at this moment because they\u2019ve already complied with another request \u2014 making a purchase.<\/p>\n

Here\u2019s an example of a feedback survey from\u00a0Livingshop<\/a>:<\/p>\n

\"get_better_customer_feedback_1\"<\/a><\/p>\n

With\u00a0a simple popup<\/a>, they ask customers to rate their experience and leave a comment.<\/p>\n

This form works for all types of feedback, and you can easily specify what type of feedback you\u2019re looking for.<\/p>\n

The type of questions you ask depends on the kind of feedback you want, but if we stick to checkout optimization, you can ask new customers if they experienced any obstacles, and how those obstacles prevented them from moving forward.<\/p>\n

Here are some examples of questions to ask on your confirmation page:<\/p>\n