{"id":5635,"date":"2017-08-22T11:17:59","date_gmt":"2017-08-22T17:17:59","guid":{"rendered":"http:\/\/www.virtuance.com\/?p=5635"},"modified":"2018-07-10T11:40:41","modified_gmt":"2018-07-10T17:40:41","slug":"5-marketing-skills-every-agent-own","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/5-marketing-skills-every-agent-own\/","title":{"rendered":"5 Marketing Skills Every Agent Should Own"},"content":{"rendered":"

Source: REALTOR Magazine<\/a><\/span><\/p>\n

\"5_marketing_skills_agents_own_virtuance\"<\/a>
Pexels<\/figcaption><\/figure>\n

1. Understand Your Client\u2019s Journey<\/h4>\n

Don\u2019t confuse brand experience with marketing\u2014they\u2019re not the same thing, says Alice Soon, marketing manager at Pillar to Post Home Inspectors, the largest home inspection company in North America. \u201cBrand experience is literally the way a customer lives and experiences your brand and how they feel about interacting with you or your company,\u201d she says. Soon will discuss how to make your brand an intrinsic part of your customer\u2019s real estate journey and how to differentiate yourself by making the client experience unique from beginning to end.<\/p>\n

2. Go Beyond Generic Video Marketing<\/h4>\n

\u201cOur industry is good at marketing \u2018vanilla,\u2019\u201d says Michael Thorne, CRS, associate broker at RE\/MAX Little Oak Realty in British Columbia, Canada, and cohost of Mobile Agent TV. \u201cMany people like vanilla\u2014but they don\u2019t love it. If you want buyers and sellers to remember you and your listings, you need to give your audience something that\u2019s valuable and makes you stand out.\u201d It\u2019s not just about better production quality, however. Thorne will talk about how to use video to speak to various customer segments based on location, income, demographics, and interests.<\/p>\n

3. Make Your Newsletters More Relevant<\/h4>\n

Don\u2019t send out newsletters strictly for advertising purposes. Melissa Zavala, CRS, broker-owner of Broadpoint Properties in Escondido, Calif., and columnist for\u00a0The American Genius<\/em>\u00a0and\u00a0The Real Daily<\/em>, advises taking the time to research topics that interest your audience. She’ll also discuss how to tailor your newsletters for different segments such as home buyers, sellers, and your referral network. \u201cFocus your newsletter on a common thread that holds it together,\u201d she says. \u201cMake sure your branding is cohesive. In this way, your business\u2014no matter how small\u2014will come across as a well-oiled machine.\u201d<\/p>\n

\"5_marketing_skills_agents_know_virtuance\"<\/a>
Photo by Virtuance<\/figcaption><\/figure>\n

4. Start With Your Most\u00a0Compelling Listing Photo<\/h4>\n

With more than 92 percent of home buyers searching for properties online before contacting a real estate agent, the first listing photo must convince a buyer to click through to see the rest of the house. But too many agents default to an\u00a0exterior shot, says Dale Carlton, ABRM, CRS, a professional photographer and broker-owner of Carlton Realty in Fayetteville, Ark. Instead, choose an image of any attractive feature of the home. Carlton will teach the importance of focusing on pictures that demonstrate the details of a property\u2014and he\u2019ll explain why not every room needs a photo.<\/p>\n

5. Create Conversations on Social Media<\/h4>\n

If you want to optimize your social media presence, Leigh Brown, ABR, CRS, president of the Council of Residential Specialists and broker-owner of RE\/MAX Executive Realty in Charlotte, N.C., says you should ensure you have a recognizable photo across all platforms. But that’s just the beginning. \u201cWhat you want to do on social media is to create conversations with people,\u201d Brown says. \u201cIt\u2019s important to listen, ask questions, solicit opinions, and respond\u2014to be visible.\u201d She\u2019ll show participants how to create an offline plan for online relationships and deepen\u00a0connections with an existing\u00a0sphere of influence.<\/p>\n

\u2014REALTOR\u00ae Magazine<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Source: REALTOR Magazine 1. Understand Your Client\u2019s Journey Don\u2019t confuse brand experience with marketing\u2014they\u2019re not the same thing, says Alice Soon, marketing manager at Pillar to Post Home Inspectors, the largest home inspection company in North America. \u201cBrand experience is literally the way a customer lives and experiences your brand and how they feel about […]<\/p>\n","protected":false},"author":5430,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,47],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/5635"}],"collection":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/users\/5430"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/comments?post=5635"}],"version-history":[{"count":3,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/5635\/revisions"}],"predecessor-version":[{"id":10275,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/5635\/revisions\/10275"}],"wp:attachment":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/media?parent=5635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/categories?post=5635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/tags?post=5635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}