{"id":6388,"date":"2018-01-16T09:42:57","date_gmt":"2018-01-16T16:42:57","guid":{"rendered":"https:\/\/www.virtuance.com\/?p=6388"},"modified":"2019-09-16T11:39:48","modified_gmt":"2019-09-16T17:39:48","slug":"how-to-improve-listing-presentation","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/how-to-improve-listing-presentation\/","title":{"rendered":"5 Steps to Improve Your Next Listing Presentation"},"content":{"rendered":"<h2><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/01\/Improve-Your-Next-Listing-Presentation-With-These-5-Tips-1.png\"><img loading=\"lazy\" class=\"alignnone size-full wp-image-15955\" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/01\/Improve-Your-Next-Listing-Presentation-With-These-5-Tips-1.png\" alt=\"Improve Your Next Listing Presentation With These 5 Tips (1)\" width=\"560\" height=\"315\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/Improve-Your-Next-Listing-Presentation-With-These-5-Tips-1.png 560w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/Improve-Your-Next-Listing-Presentation-With-These-5-Tips-1-300x169.png 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/Improve-Your-Next-Listing-Presentation-With-These-5-Tips-1-427x240.png 427w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/Improve-Your-Next-Listing-Presentation-With-These-5-Tips-1-400x225.png 400w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/Improve-Your-Next-Listing-Presentation-With-These-5-Tips-1-110x62.png 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/Improve-Your-Next-Listing-Presentation-With-These-5-Tips-1-178x100.png 178w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/Improve-Your-Next-Listing-Presentation-With-These-5-Tips-1-240x135.png 240w\" sizes=\"(max-width: 560px) 100vw, 560px\" \/><\/a><\/h2>\n<h2><span style=\"font-weight: 400;\"><em>In the real estate industry, first impressions will either make or break you when it comes to winning business.<\/em> <\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Preparation and branding is key to helping you stand out from your competition.\u00a0<\/span><span style=\"font-weight: 400;\">We\u2019ve put together a list of what we consider the 5 most important ways to improve your listing presentation\u00a0<\/span><b><i>and win<\/i><\/b><span style=\"font-weight: 400;\"> that next listing: <\/span><\/p>\n<h3 style=\"padding-left: 30px;\"><b>1. Show up on time and always follow-up<\/b><\/h3>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">This may seem like a no-brainer, but <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.virtuance.com\/blog\/7-marketing-strategies-for-new-real-estate-agents\/\">your first impression<\/a><\/span> is extremely important. The homeowner is looking for a punctual go-getter, not an agent that is too busy, or too lazy, to honor their appointment time.<\/span><\/p>\n<p><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-11.jpg\"><img loading=\"lazy\" class=\"wp-image-11681 aligncenter\" title=\"improve listing presentation by arriving on time\" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-11-1024x765.jpg\" alt=\"improve listing presentation\" width=\"484\" height=\"361\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-11-1024x765.jpg 1024w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-11-300x224.jpg 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-11-768x574.jpg 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-11-541x404.jpg 541w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-11-321x240.jpg 321w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-11-110x82.jpg 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-11-836x625.jpg 836w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-11-134x100.jpg 134w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-11-214x160.jpg 214w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-11-1028x768.jpg 1028w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-11-723x540.jpg 723w\" sizes=\"(max-width: 484px) 100vw, 484px\" \/><\/a><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">To round out the initial listing presentation, always follow up with a personalized note or a thoughtful gift. This small gesture leaves a big impact guaranteed to keep you top of mind.<\/span><\/p>\n<h3 style=\"padding-left: 30px;\"><b>2.\u00a0<\/b><b>Brand yourself\u00a0<\/b><\/h3>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Establishing <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.virtuance.com\/blog\/grow-real-estate-brand-social\/\">a strong brand recognition<\/a><\/span> will help you stand out from other real estate agents. Here are a few ways to build your brand and grow your business in the real estate industry:\u00a0<\/span><\/p>\n<ul>\n<li><strong>Adhere to a specific color palette and font &#8211;\u00a0<\/strong>Selecting a color palette and font that fits your brand is crucial. A well thought out color palette is one of the key drivers in brand identity and recognition for consumers.<\/li>\n<\/ul>\n<h4 style=\"padding-left: 60px;\"><em><span style=\"color: #808080;\">&#8220;The most effective color choices go beyond just personal preference \u2014 because colors have an extraordinary ability to influence mood, emotions, and perception.&#8221; &#8211; Canva<\/span><\/em><\/h4>\n<p style=\"padding-left: 30px;\">Take some time when establishing your brand&#8217;s color palette and check out these great post from Canva on understanding<span style=\"color: #0000ff;\"> <a style=\"color: #0000ff;\" href=\"https:\/\/www.canva.com\/colors\/color-wheel\/\">color theory.<\/a>\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-6.jpg\"><img loading=\"lazy\" class=\"wp-image-11676 aligncenter\" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-6-1024x683.jpg\" alt=\"\" width=\"401\" height=\"267\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-6-1024x683.jpg 1024w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-6-300x200.jpg 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-6-768x512.jpg 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-6-606x404.jpg 606w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-6-360x240.jpg 360w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-6-110x73.jpg 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-6-938x625.jpg 938w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-6-150x100.jpg 150w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-6-240x160.jpg 240w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-6-1152x768.jpg 1152w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-6-810x540.jpg 810w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/a><\/p>\n<p style=\"padding-left: 30px;\">Similarly, choosing a typeface that you use across your branded content and marketing materials will further establish your brand identity.<\/p>\n<h4 style=\"padding-left: 60px;\"><em><span style=\"color: #808080;\">&#8220;When a company is designing a brand identity, a consistent set of fonts must be used\u2014each with a specific purpose. \u00a0Typography lets you create a certain atmosphere and have a personality.&#8221; &#8211; <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.brandbykelly.com\/the-importance-of-typography\/\">Brand by Kelly<\/a><\/span><\/span><\/em><\/h4>\n<ul>\n<li><strong>Use professional photography for every listing &#8211; <\/strong>As you build your brand, you want to create a consistent brand identity. There are many benefits to using a real estate photographer to take images of your listings including more online traffic, more showings, and more offers. Another benefit is positioning yourself as a high-caliber real estate agent. Visuals are a great way to improve your listing presentation.<\/li>\n<\/ul>\n<div id='gallery-1' class='gallery galleryid-6388 gallery-columns-2 gallery-size-large'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-9.jpg'><img width=\"1024\" height=\"683\" src=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-9-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"improve listing presentation with professional real estate photography\" loading=\"lazy\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-9-1024x683.jpg 1024w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-9-300x200.jpg 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-9-768x512.jpg 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-9-606x404.jpg 606w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-9-360x240.jpg 360w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-9-110x73.jpg 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-9-938x625.jpg 938w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-9-150x100.jpg 150w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-9-240x160.jpg 240w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-9-1152x768.jpg 1152w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-9-810x540.jpg 810w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-3.jpg'><img width=\"1024\" height=\"683\" src=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-3-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"improve listing presentation with professional real estate photography\" loading=\"lazy\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-3-1024x683.jpg 1024w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-3-300x200.jpg 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-3-768x512.jpg 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-3-606x404.jpg 606w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-3-360x240.jpg 360w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-3-110x73.jpg 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-3-937x625.jpg 937w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-3-150x100.jpg 150w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-3-240x160.jpg 240w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-3-1152x768.jpg 1152w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-3-810x540.jpg 810w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-10.jpg'><img width=\"1024\" height=\"682\" src=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-10-1024x682.jpg\" class=\"attachment-large size-large\" alt=\"improve listing presentation with professional real estate photography\" loading=\"lazy\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-10-1024x682.jpg 1024w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-10-300x200.jpg 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-10-768x512.jpg 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-10-606x404.jpg 606w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-10-360x240.jpg 360w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-10-110x73.jpg 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-10-938x625.jpg 938w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-10-150x100.jpg 150w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-10-240x160.jpg 240w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-10-1153x768.jpg 1153w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-10-810x540.jpg 810w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-5.jpg'><img width=\"1024\" height=\"683\" src=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-5-1024x683.jpg\" class=\"attachment-large size-large\" alt=\"improve listing presentation with professional real estate photography\" loading=\"lazy\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-5-1024x683.jpg 1024w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-5-300x200.jpg 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-5-768x512.jpg 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-5-606x404.jpg 606w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-5-360x240.jpg 360w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-5-110x73.jpg 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-5-937x625.jpg 937w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-5-150x100.jpg 150w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-5-240x160.jpg 240w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-5-1151x768.jpg 1151w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/01\/quick_tips_improve_listing_presentation_virtuance-5-809x540.jpg 809w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p style=\"padding-left: 30px;\">By showcasing your professionally photographed listings to a potential client, you are telling them that you see the value in high-quality marketing strategies for your business as well as theirs.<\/p>\n<h4 style=\"padding-left: 60px;\"><span style=\"color: #808080;\"><em>&#8220;<span class=\"hardreadability\">With 96% of home buyers looking at houses online, the way you\u00a0<\/span><span class=\"adverb\">visually<\/span><span class=\"hardreadability\">\u00a0market your listings is critical to stand out from the crowd<\/span>.\u00a0<span class=\"hardreadability\">The best way to differentiate yourself and get more showings is with professional real estate photography<\/span>.&#8221; &#8211; Virtuance<\/em><\/span><\/h4>\n<p style=\"padding-left: 30px;\">Learn more about why real estate photography matters <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.virtuance.com\/blog\/use-professional-real-estate-photos\/\">here.<\/a><\/span><\/p>\n<ul>\n<li><strong>Get a professional headshot &#8211;\u00a0<\/strong>Another way to brand yourself as a high caliber agent is to get professional headshots. Your headshot will be used on every listing flyer, on your personal website, on every third-party platform and on your social media pages like Facebook and Linkedin. For this reason, it is extremely important to have a professional high-resolution headshot to promote your brand.<\/li>\n<\/ul>\n<h4 style=\"padding-left: 60px;\"><span style=\"color: #808080;\"><em>&#8220;Your realtor headshot should be the keystone of your personal brand.&#8221; &#8211; FitSmallBusiness<\/em><\/span><\/h4>\n<p style=\"padding-left: 30px;\">Body language experts agree that the facial expression you use in your headshot will factor into how prospects view you. Are you competent? Trustworthy? Influential? These are all characteristics you can showcase with a professional headshot.<\/p>\n<p style=\"padding-left: 30px;\">Learn more about how to nail your headshot <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/fitsmallbusiness.com\/realtor-headshot\/\">here.<\/a><\/span><\/p>\n<ul>\n<li><strong>Build a strong social media presence &#8211; <\/strong>Today, social media platforms act as portfolios for leading real estate agents. Building a strong social media presence will not only help gain exposure for your listings but will help <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.virtuance.com\/blog\/grow-real-estate-brand-social\/\">establish your brand<\/a><\/span> as innovative and forward-thinking. Try experimenting with different social media channels to see which one works best for you and your market.<\/li>\n<\/ul>\n<p><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/08\/Social-Media-Listing-Flyers-Virtuance.jpg\"><img loading=\"lazy\" class=\"aligncenter wp-image-10981\" title=\"improve listing presentation with listing flyers \" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/08\/Social-Media-Listing-Flyers-Virtuance-1024x707.jpg\" alt=\"Social Media Listing Flyers Virtuance\" width=\"569\" height=\"393\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/08\/Social-Media-Listing-Flyers-Virtuance-1024x707.jpg 1024w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/08\/Social-Media-Listing-Flyers-Virtuance-300x207.jpg 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/08\/Social-Media-Listing-Flyers-Virtuance-768x530.jpg 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/08\/Social-Media-Listing-Flyers-Virtuance-585x404.jpg 585w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/08\/Social-Media-Listing-Flyers-Virtuance-348x240.jpg 348w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/08\/Social-Media-Listing-Flyers-Virtuance-110x76.jpg 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/08\/Social-Media-Listing-Flyers-Virtuance-905x625.jpg 905w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/08\/Social-Media-Listing-Flyers-Virtuance-145x100.jpg 145w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/08\/Social-Media-Listing-Flyers-Virtuance-232x160.jpg 232w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/08\/Social-Media-Listing-Flyers-Virtuance-1112x768.jpg 1112w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/08\/Social-Media-Listing-Flyers-Virtuance-782x540.jpg 782w\" sizes=\"(max-width: 569px) 100vw, 569px\" \/><\/a><\/p>\n<p style=\"padding-left: 30px;\">These <span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.virtuance.com\/blog\/free-guide-creating-digital-social-media-listing-flyers\/\">free digital listing templates<\/a><\/span> are a great way to gain exposure and show potential clients the lengths you go to in order to sell your listings.<\/p>\n<h3 style=\"padding-left: 30px;\"><b>3.\u00a0<\/b><b>Be a champion for your community \u00a0<\/b><\/h3>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Nothing makes a homeowner more nervous than an agent that doesn\u2019t know what\u2019s going on in their own market. It is important to understand your communities <a href=\"https:\/\/www.virtuance.com\/blog\/why-neighborhood-images-boost-your-listing-performance\/\"><span style=\"color: #0000ff;\">and neighborhoods<\/span><\/a> in order to share the most recent statistics &#8211; yearly home sales, the average sales price to list price, number of homes taken off the market, upcoming construction and road work, etc.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Some agents even offer community statistics <\/span><span style=\"color: #333333;\">on their websites<\/span><span style=\"font-weight: 400;\"><span style=\"color: #333333;\">,<\/span> which not only allows homeowners to see that they are knowledgeable about their market but encourages homeowners to do the same.<\/span><\/p>\n<h3 style=\"padding-left: 30px;\"><b>4. Design a comprehensive marketing plan<\/b><\/h3>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\"><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.virtuance.com\/blog\/top-37-local-marketing-ideas-resources-from-the-pros\/\">A marketing plan<\/a><\/span> you show to clients is much preferred over saying you can sell their home. Homeowners want to see that you are proactive and organized in your strategies to get their house sold. <\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">A professionally bound book <\/span><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"http:\/\/www.virtuance.com\/packages\">with real estate photography<\/a><\/span><span style=\"font-weight: 400;\"> from previous listings can really grab the homeowners attention while an updated marketing plan on your tablet can show the client what you have done most recently.<\/span><\/p>\n<h3 style=\"padding-left: 30px;\"><b>5. Listen to the needs of the homeowners <\/b><\/h3>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Homeowners have many choices on <a href=\"https:\/\/www.virtuance.com\/blog\/3-tips-sell-your-listing-faster\/\"><span style=\"color: #0000ff;\">how to sell their home<\/span><\/a>. This can include selecting different real estate agencies, agents within those agencies or even FSBO. At your listing presentation, pay close attention to the needs of the homeowner.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Take notes as you engage them with genuine follow-up questions. Selling a home is often times an emotional process, and the homeowners need to understand that you are on their side. The real estate business is a people business, after all.<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-weight: 400;\">Homeowners are ultimately seeking a confident agent who is passionate about the market, understands the community and is on their side, fighting hard for them. As you prepare for your next listing presentation, consider these five tips for success.<\/span><\/p>\n<p>&nbsp;<\/p>\n<hr \/>\n<p style=\"text-align: left;\"><em><strong> Are you ready to improve your listing presentation? Remember, arrive at your appointment on time and be prepared with your branded, marketing portfolio in hand ready for a win!<\/strong><\/em><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<h6><em>Keywords: <\/em>improve listing presentation, how to improve my listing presentation, creating a listing presentation, real estate photography, real estate photographer<\/h6>\n","protected":false},"excerpt":{"rendered":"<p>In the real estate industry, first impressions will either make or break you when it comes to winning business. Preparation and branding is key to helping you stand out from your competition.\u00a0We\u2019ve put together a list of what we consider the 5 most important ways to improve your listing presentation\u00a0and win that next listing: 1. [&hellip;]<\/p>\n","protected":false},"author":14503,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/6388"}],"collection":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/users\/14503"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/comments?post=6388"}],"version-history":[{"count":23,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/6388\/revisions"}],"predecessor-version":[{"id":16073,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/6388\/revisions\/16073"}],"wp:attachment":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/media?parent=6388"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/categories?post=6388"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/tags?post=6388"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}