![\"5](\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/07\/5-ways-to-get-more-buyers-to-attend-your-open-house.png\" "\\"Open")
<\/a><\/p>\nUpdated: July 25, 2019<\/h4>\n
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Photo powered by Virtuance<\/a><\/span><\/h6>\nEffective strategies for promoting an open house may have shifted over the last decade, but when done right, the results continue to greatly benefit both the seller and the agent. For agents, an open house is a great way to build and maintain a strong network. It can also help bring in future clients that have just started looking for a new home. Moreover, an open house is a fantastic way to show the community the types of listings you offer. Below are some helpful open house tips on how to have a successful open house. <\/span><\/p>\nPreparing for an open house involves gaining adequate exposure<\/a> <\/span>within the community to drive high attendance.<\/span><\/p>\n <\/p>\n
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![\"open_house_day_time\"](\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/02\/open_house_day_time.png\" "\\"Open")
<\/a><\/p>\nFind the Best Day<\/span><\/h2>\nYou won the listing. Now it\u2019s time to plan the open house! So, what\u2019s the best day to host this event?<\/span><\/p>\nRealtors see attendance highest on the weekends \u2014 with industry experts divided between Saturday and Sunday. While families typically dedicate Sundays to family time, which may include a good house hunt, other buyers, including young couples, empty nesters, and singles, prefer to be out and about on Saturdays and enjoy Sundays in to binge on Netflix.<\/span><\/p>\nAnother option would be to plan a rush hour\/commuter open house. Try this on a Thursday between 4 pm and 7 pm, which will make it a twilight showing as well (bonus points if you purchased a<\/span> twilight photo package<\/span><\/span><\/a> to promote your listing). Brand consistency!<\/span> There are two reasons why rush hour open houses may drive traffic to you \u2014 literally. For one, if the buyer is leaving their place of work for the day, they can attend an open house <\/span>and<\/span><\/i> avoid traffic. A win-win. And second, as mentioned above, they will get to visit the home during twilight. This allows buyers to see the space in a different, cozier light. It\u2019s nice to experience what a home feels like during the hours working families actually utilize it most.<\/span><\/p>\n <\/p>\n
![\"open_house_get_digital\"](\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/02\/open_house_get_digital.png\" "\\"Open")
<\/a><\/p>\nGet Digital<\/span><\/h2>\nIt\u2019s time to focus on a third of the buying market. According to Realtor.com, millennials now<\/span> make up 33% of home buyers<\/span> and that stat isn\u2019t decreasing anytime soon. Another trend we\u2019re seeing is that most buyers are searching for, and finding, their home online. In fact, 56% of buyers 36-years-old and younger found their homes<\/span> on the internet<\/span> in 2017. These stats alone should be enough of a reason to increase your online presence.<\/span><\/p>\nOne way to gain exposure for your listing is to create an image heavy blog post<\/span><\/a><\/span> highlighting all of the features that make the house<\/span>\u00a0<\/span><\/span>marketable (y<\/span>ou will want to make sure you use a real estate photographer<\/span><\/a> to capture your listing).<\/span>\u00a0This content is easily shareable across multiple channels and platforms. Similar to a blog post, you can create a standalone landing page for the listing. This method leaves a big impact across platforms including email campaigns to realtors in your network.<\/span><\/span><\/p>\nDenver Real Estate Broker Associate and REALTOR<\/span>\u00ae<\/b>,<\/span> Ryan Borger<\/span><\/a><\/span>, uses a number of social media channels to get the word out about upcoming open houses. \u201cI utilize Facebook \u2014 both personal and<\/span> business pages<\/span> and Instagram specifically, as well as post on Realtor Association Facebook Pages, other real estate agent group Facebook pages, and more<\/span><\/a>,\u201d he told us.<\/span><\/p>\nRyan also adds verbiage to the public remarks section of the MLS to advertise the open house, on Tuesdays leading up to the event. He inputs an open house time\/date on the MLS open house section and adds the details to the main property description section in all caps. \u201cIt\u2019s a guarantee it will be seen online,\u201d he says.<\/span><\/p>\n <\/p>\n
![\"Open_House_offline\"](\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/02\/Open_House_offline.png\" "\\"Open")
<\/a><\/p>\nSpread the Word Offline<\/span><\/h2>\nJust because the digital age is in full swing doesn\u2019t mean that traditional marketing methods are no longer effective! Before your open house, promote your open house to the neighbors. More likely than not, they have friends or relatives looking for a new home.<\/span><\/p>\n\u201cSeveral days prior to the open house, I often walk the neighborhood and pass out \u2018Just Listed\u2019 cards and personally invite neighbors to the weekend\u2019s open house,\u201d Ryan said. \u201cI\u2019ve worked with various owners who have done extensive remodeling projects before listing their homes for sale. For these especially, I love walking the neighborhood and inviting neighbors. They\u2019ve usually been driving or walking by the property for weeks watching the project from afar, and are antsy to get inside and see the final product.\u201d<\/span><\/p>\nAlso try placing open house flyers with<\/span> beautiful images<\/span><\/a><\/span> of your listing on bulletin boards around the community; in recreational centers, grocery stores, etc. This exposure helps get the open house on the community\u2019s radar.<\/span><\/p>\n*Sometimes you can get caught up in the latest marketing trends. If you’re feeling overwhelmed, consider going back to the basics<\/a><\/span>. This can be door knocking, warm calling, and direct mail.<\/p>\n <\/p>\n
![\"\"](\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/02\/open_house_signage.png\" "\\"Open")
<\/a><\/p>\nS<\/span>ignage<\/span><\/h2>\nPutting signs within proximity of your open house will not only help lead attendees right to your front door but will establish that this is a big event for the neighborhood. Ryan advises that just a couple of signs aren\u2019t enough, though. Signs should be placed at multiple major intersections, in various directions, leading every few blocks straight to the home.<\/span><\/p>\n\u201cA sign is needed at every main turn from the busy street to the property, or people can get lost,\u201d Ryan says. \u201cSometimes I put 15\u201320 directional signs and open house yard signs pointing drivers and walkers to the property.\u201d<\/span><\/p>\nOn top of that, Ryan suggests putting an \u201cOpen House Saturday 12\u20133\u201d sign rider on top of the property\u2019s \u2018For Sale\u2019 sign early in the week leading up to the event.<\/span><\/p>\n <\/p>\n
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![\"open_house_brand\"](\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/02\/open_house_brand.png\" "\\"Open")
<\/a><\/p>\nHave a Standout Brand<\/span><\/h2>\nEstablishing a brand around your real estate profession creates awareness, builds credibility and increases online exposure. It is important to have a strong online presence<\/span><\/a>. Every real estate professional should have their own Facebook Business Page where they post industry news and links to their new listings.<\/span><\/p>\n![\"Open](\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/02\/podiumn-properties.jpg\" "\\"Open")
<\/a><\/span><\/p>\nPhotos powered by Virtuance<\/a><\/span><\/strong><\/h6>\nYou should also have a user-friendly website that you maintain regularly. This will help you rank on Google when buyers and sellers search for agents in their area. Lastly, your listing images should look professional, high-quality, and consistent. Find a professional<\/span> real estate photography company<\/span><\/a><\/span> or a real estate photographer in your area that will consistently deliver beautiful real estate images<\/span><\/a> of your listed properties.<\/span><\/p>\n <\/p>\n
![\"Open_house_virtuance\"](\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/02\/Open_house_virtuance-1024x683.jpg\" "\\"Open")
<\/a>![\"open_house_virtuance\"](\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/02\/open_house_virtuance-1024x683.jpg\" "\\"Open")
<\/a><\/p>\nTo sum it up,<\/b> it is important to prepare for an open house across different mediums from digital, to print, to word of mouth. Ryan leaves us with this, \u201csome things may sound obvious, but it takes a bit more work than one would think to get a big turnout.\u201d<\/span><\/p>\n
\n![\"open](\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2019\/07\/open-house-infographic-1-410x1024.png\" "\\"Open")
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\nSources: <\/strong><\/p>\nHGTV \u00a0– <\/span>http:\/\/www.hgtv.com\/design\/real-estate\/six-steps-to-hosting-a-diy-open-house-<\/span><\/a><\/span><\/p>\nThe Balance – <\/span>https:\/\/www.thebalance.com\/open-houses-how-to-hold-a-successful-open-house-1799063<\/span><\/a><\/span><\/p>\nhttps:\/\/www.thebalance.com\/open-houses-one-sided-benefits-for-agents-2867215<\/span><\/a><\/p>\nRealtor Mag – <\/span>http:\/\/realtormag.realtor.org\/sales-and-marketing\/selling\/article\/2010\/05\/open-houses-work<\/span><\/a><\/span><\/p>\nCapterra – <\/span>https:\/\/blog.capterra.com\/6-key-real-estate-statistics-for-2017\/<\/span><\/a><\/span><\/p>\n
Preparing for an open house involves gaining adequate exposure<\/a> <\/span>within the community to drive high attendance.<\/span><\/p>\n <\/p>\n <\/p>\n You won the listing. Now it\u2019s time to plan the open house! So, what\u2019s the best day to host this event?<\/span><\/p>\n Realtors see attendance highest on the weekends \u2014 with industry experts divided between Saturday and Sunday. While families typically dedicate Sundays to family time, which may include a good house hunt, other buyers, including young couples, empty nesters, and singles, prefer to be out and about on Saturdays and enjoy Sundays in to binge on Netflix.<\/span><\/p>\n Another option would be to plan a rush hour\/commuter open house. Try this on a Thursday between 4 pm and 7 pm, which will make it a twilight showing as well (bonus points if you purchased a<\/span> twilight photo package<\/span><\/span><\/a> to promote your listing). Brand consistency!<\/span> There are two reasons why rush hour open houses may drive traffic to you \u2014 literally. For one, if the buyer is leaving their place of work for the day, they can attend an open house <\/span>and<\/span><\/i> avoid traffic. A win-win. And second, as mentioned above, they will get to visit the home during twilight. This allows buyers to see the space in a different, cozier light. It\u2019s nice to experience what a home feels like during the hours working families actually utilize it most.<\/span><\/p>\n <\/p>\n It\u2019s time to focus on a third of the buying market. According to Realtor.com, millennials now<\/span> make up 33% of home buyers<\/span> and that stat isn\u2019t decreasing anytime soon. Another trend we\u2019re seeing is that most buyers are searching for, and finding, their home online. In fact, 56% of buyers 36-years-old and younger found their homes<\/span> on the internet<\/span> in 2017. These stats alone should be enough of a reason to increase your online presence.<\/span><\/p>\n One way to gain exposure for your listing is to create an image heavy blog post<\/span><\/a><\/span> highlighting all of the features that make the house<\/span>\u00a0<\/span><\/span>marketable (y<\/span>ou will want to make sure you use a real estate photographer<\/span><\/a> to capture your listing).<\/span>\u00a0This content is easily shareable across multiple channels and platforms. Similar to a blog post, you can create a standalone landing page for the listing. This method leaves a big impact across platforms including email campaigns to realtors in your network.<\/span><\/span><\/p>\n Denver Real Estate Broker Associate and REALTOR<\/span>\u00ae<\/b>,<\/span> Ryan Borger<\/span><\/a><\/span>, uses a number of social media channels to get the word out about upcoming open houses. \u201cI utilize Facebook \u2014 both personal and<\/span> business pages<\/span> and Instagram specifically, as well as post on Realtor Association Facebook Pages, other real estate agent group Facebook pages, and more<\/span><\/a>,\u201d he told us.<\/span><\/p>\n Ryan also adds verbiage to the public remarks section of the MLS to advertise the open house, on Tuesdays leading up to the event. He inputs an open house time\/date on the MLS open house section and adds the details to the main property description section in all caps. \u201cIt\u2019s a guarantee it will be seen online,\u201d he says.<\/span><\/p>\n <\/p>\n Just because the digital age is in full swing doesn\u2019t mean that traditional marketing methods are no longer effective! Before your open house, promote your open house to the neighbors. More likely than not, they have friends or relatives looking for a new home.<\/span><\/p>\n \u201cSeveral days prior to the open house, I often walk the neighborhood and pass out \u2018Just Listed\u2019 cards and personally invite neighbors to the weekend\u2019s open house,\u201d Ryan said. \u201cI\u2019ve worked with various owners who have done extensive remodeling projects before listing their homes for sale. For these especially, I love walking the neighborhood and inviting neighbors. They\u2019ve usually been driving or walking by the property for weeks watching the project from afar, and are antsy to get inside and see the final product.\u201d<\/span><\/p>\n Also try placing open house flyers with<\/span> beautiful images<\/span><\/a><\/span> of your listing on bulletin boards around the community; in recreational centers, grocery stores, etc. This exposure helps get the open house on the community\u2019s radar.<\/span><\/p>\n *Sometimes you can get caught up in the latest marketing trends. If you’re feeling overwhelmed, consider going back to the basics<\/a><\/span>. This can be door knocking, warm calling, and direct mail.<\/p>\n <\/p>\n Putting signs within proximity of your open house will not only help lead attendees right to your front door but will establish that this is a big event for the neighborhood. Ryan advises that just a couple of signs aren\u2019t enough, though. Signs should be placed at multiple major intersections, in various directions, leading every few blocks straight to the home.<\/span><\/p>\n \u201cA sign is needed at every main turn from the busy street to the property, or people can get lost,\u201d Ryan says. \u201cSometimes I put 15\u201320 directional signs and open house yard signs pointing drivers and walkers to the property.\u201d<\/span><\/p>\n On top of that, Ryan suggests putting an \u201cOpen House Saturday 12\u20133\u201d sign rider on top of the property\u2019s \u2018For Sale\u2019 sign early in the week leading up to the event.<\/span><\/p>\n <\/p>\n <\/p>\n Establishing a brand around your real estate profession creates awareness, builds credibility and increases online exposure. It is important to have a strong online presence<\/span><\/a>. Every real estate professional should have their own Facebook Business Page where they post industry news and links to their new listings.<\/span><\/p>\n You should also have a user-friendly website that you maintain regularly. This will help you rank on Google when buyers and sellers search for agents in their area. Lastly, your listing images should look professional, high-quality, and consistent. Find a professional<\/span> real estate photography company<\/span><\/a><\/span> or a real estate photographer in your area that will consistently deliver beautiful real estate images<\/span><\/a> of your listed properties.<\/span><\/p>\n <\/p>\n To sum it up,<\/b> it is important to prepare for an open house across different mediums from digital, to print, to word of mouth. Ryan leaves us with this, \u201csome things may sound obvious, but it takes a bit more work than one would think to get a big turnout.\u201d<\/span><\/p>\n Sources: <\/strong><\/p>\n HGTV \u00a0– <\/span>http:\/\/www.hgtv.com\/design\/real-estate\/six-steps-to-hosting-a-diy-open-house-<\/span><\/a><\/span><\/p>\n The Balance – <\/span>https:\/\/www.thebalance.com\/open-houses-how-to-hold-a-successful-open-house-1799063<\/span><\/a><\/span><\/p>\n https:\/\/www.thebalance.com\/open-houses-one-sided-benefits-for-agents-2867215<\/span><\/a><\/p>\n Realtor Mag – <\/span>http:\/\/realtormag.realtor.org\/sales-and-marketing\/selling\/article\/2010\/05\/open-houses-work<\/span><\/a><\/span><\/p>\n Capterra – <\/span>https:\/\/blog.capterra.com\/6-key-real-estate-statistics-for-2017\/<\/span><\/a><\/span><\/p>\n<\/a><\/p>\nFind the Best Day<\/span><\/h2>\n
<\/a><\/p>\nGet Digital<\/span><\/h2>\n
<\/a><\/p>\nSpread the Word Offline<\/span><\/h2>\n
<\/a><\/p>\nS<\/span>ignage<\/span><\/h2>\n
<\/a><\/p>\nHave a Standout Brand<\/span><\/h2>\n
<\/a><\/span><\/p>\nPhotos powered by Virtuance<\/a><\/span><\/strong><\/h6>\n
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