{"id":7794,"date":"2018-04-03T10:18:03","date_gmt":"2018-04-03T16:18:03","guid":{"rendered":"https:\/\/www.virtuance.com\/?p=7794"},"modified":"2018-04-03T10:18:03","modified_gmt":"2018-04-03T16:18:03","slug":"5-secrets-building-successful-real-estate-brand","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/5-secrets-building-successful-real-estate-brand\/","title":{"rendered":"5 secrets to building a successful brand in real estate"},"content":{"rendered":"
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\"Kitchen<\/a>
Photo by Virtuance<\/figcaption><\/figure>\n

How design, your logo and you can elevate your brand<\/h2>\n<\/header>\n
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By\u00a0<\/span>MATT SPANGLER<\/a>\u00a0| Source: Inman<\/a><\/div>\n
Sponsored By\u00a0Compass<\/a><\/div>\n<\/div>\n<\/div>\n<\/article>\n
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Marketing is core to what real estate agents do everyday, and something I\u2019m intensely focused on as Compass\u2019 chief creative officer.<\/p>\n

At Compass, I lead a nationwide team of more than 100 world-class marketing specialists, designers, producers and content experts tasked with helping our agents become the best marketers they can be.<\/p>\n

Real estate is a personal business. Agents build relationships with their clients as they help them make the most significant financial and emotional decision of their lives. That\u2019s why I believe that personal stories should be core to every touch point of agents\u2019 brands.<\/p>\n

These are the steps I\u2019ve seen the best agent marketers take to build a great brand.<\/p>\n

Start with what sets you apart<\/strong><\/p>\n

At Compass, we encourage agents to think about four core things that set them and their business stand out.<\/p>\n

We use an interactive \u201cAgent Branding Handbook\u201d to help agents uncover those personal insights. Maybe it\u2019s a property type or a neighborhood they specialize in. For other agents, it\u2019s their backgrounds in music, sports or even their personal fashion that set them apart.<\/p>\n

The characteristics that distinguish you should come to life across every piece of your marketing collateral. Your brand should reflect you, your life and your business.<\/p>\n

Read the full article here<\/a><\/span><\/h5>\n

Photography is everything<\/strong><\/p>\n

One of the most overlooked aspects of branding is photography<\/a>. The best agent marketers are thoughtful about integrating art direction and photography into their brand.<\/p>\n

Much of the content that tells a brand story in industries outside of real estate is based solely on photography and video storytelling. Those images and their quality<\/a> create an experience for prospects no matter the medium \u2014 social posts, emails, print ads, videos and beyond.<\/p>\n

Read the full article here<\/a><\/span><\/h5>\n

 <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

How design, your logo and you can elevate your brand By\u00a0MATT SPANGLER\u00a0| Source: Inman Sponsored By\u00a0Compass Marketing is core to what real estate agents do everyday, and something I\u2019m intensely focused on as Compass\u2019 chief creative officer. At Compass, I lead a nationwide team of more than 100 world-class marketing specialists, designers, producers and content […]<\/p>\n","protected":false},"author":14503,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,47],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/7794"}],"collection":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/users\/14503"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/comments?post=7794"}],"version-history":[{"count":1,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/7794\/revisions"}],"predecessor-version":[{"id":7795,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/7794\/revisions\/7795"}],"wp:attachment":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/media?parent=7794"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/categories?post=7794"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/tags?post=7794"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}