{"id":8833,"date":"2018-05-29T15:50:10","date_gmt":"2018-05-29T21:50:10","guid":{"rendered":"https:\/\/www.virtuance.com\/?p=8833"},"modified":"2018-05-29T15:50:10","modified_gmt":"2018-05-29T21:50:10","slug":"how-sell-smart-home-3-talking-points-inman","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/how-sell-smart-home-3-talking-points-inman\/","title":{"rendered":"How to sell a smart home: 3 talking points you don&#8217;t want to miss"},"content":{"rendered":"<header class=\"entry-header clearing\">\n<div class=\"title-wrap\">\n<h2 class=\"entry-subtitle\">Showcase the savings, convenience and security benefits to potential buyers<\/h2>\n<\/div>\n<\/header>\n<article id=\"post-671820\" class=\"post-671820 post type-post status-publish format-standard has-post-thumbnail hentry category-agent category-marketing category-select category-technology tag-elaine-thompson tag-security tag-smart-home tag-smart-home-security tag-smart-home-tech\">\n<div class=\"row\">By\u00a0Elaine Thompson | Source <strong><a href=\"https:\/\/www.inman.com\/2018\/05\/28\/how-to-sell-a-smart-home-3-talking-points-you-dont-want-to-miss\/\">Inman<\/a><\/strong><\/div>\n<\/article>\n<div><\/div>\n<div><a href=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/05\/smart-home.jpg\"><img loading=\"lazy\" class=\"alignnone  wp-image-8834\" src=\"https:\/\/www.virtuance.com\/wp-content\/uploads\/2018\/05\/smart-home.jpg\" alt=\"\" width=\"589\" height=\"369\" srcset=\"https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/05\/smart-home.jpg 960w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/05\/smart-home-300x188.jpg 300w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/05\/smart-home-768x481.jpg 768w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/05\/smart-home-645x404.jpg 645w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/05\/smart-home-383x240.jpg 383w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/05\/smart-home-110x69.jpg 110w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/05\/smart-home-160x100.jpg 160w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/05\/smart-home-240x150.jpg 240w, https:\/\/staging.virtuance.com\/member\/wp-content\/uploads\/2018\/05\/smart-home-863x540.jpg 863w\" sizes=\"(max-width: 589px) 100vw, 589px\" \/><\/a><\/div>\n<div>\n<div class=\"entry-content-wrap\">\n<div class=\"entry-content\">\n<div class=\"entry-content-inner ism-transition\">\n<p>Homebuyers don\u2019t just want smart homes \u2014 they expect them,\u00a0<a href=\"http:\/\/nahbnow.com\/2017\/06\/connected-homes-are-the-new-standard\/\">according to the National Association of Home Builders<\/a>. The National Association of Realtors (NAR) has also keyed in on this tech-loving trend, as evidenced by its recent meeting with\u00a0<a href=\"https:\/\/www.inman.com\/2018\/03\/08\/nar-says-its-in-active-discussions-with-tech-giants\/\">three major tech giants<\/a>.\u00a0And it\u2019s no surprise.<\/p>\n<p>Unlike the large construction projects that bring high costs or landscaping work that takes a big time commitment, smart-home features require relatively minimal setup and quickly result in convenience and savings, making them a great investment for any home.<\/p>\n<p>But not every buyer is aware of just how beneficial smart-home tech can be. That\u2019s where you come in. Whether you\u2019re assisting a first-time homebuyer or helping a move-up client, here are three smart-home talking points you can\u2019t miss.<\/p>\n<h2><strong>1. The potential energy (and cost) savings<\/strong><\/h2>\n<p>Energy-efficient homes across the U.S. sell faster and for more money,\u00a0<a href=\"https:\/\/betterbuildingssolutioncenter.energy.gov\/sites\/default\/files\/attachments\/Energy%20Efficiency%20for%20Real%20Estate%20Professionals%20non-editable_0.pdf\">per the U.S. Department of Energy<\/a>, and that\u2019s likely because buyers \u2014 especially young buyers \u2014 are\u00a0<a href=\"http:\/\/realtormag.realtor.org\/daily-news\/2016\/03\/17\/your-buyers-are-going-green\">interested in going green<\/a>. And luckily, investing in smart-home tech is one of the easiest ways to\u00a0<a href=\"http:\/\/aceee.org\/blog\/2017\/12\/smart-buildings-save-energy-and\">start living an eco-conscious life<\/a>.<\/p>\n<p>Those energy savings can translate into energy\u00a0<em>bill<\/em>\u00a0savings as well. Automating a home\u2019s thermostat and eliminating unnecessary heating and cooling expenses, for example, could lower energy bills and save homeowners hundreds of dollars every year.<\/p>\n<p>Smart lighting has a similar effect, reducing wasted energy and increasing savings. Ensuring your potential buyers know all about the specific monetary savings and minimizing effects on the environment that smart tech affords will make any sale a little easier.<\/p>\n<h2><strong>2. The convenience<\/strong><\/h2>\n<p>It\u2019s hard to put a price on convenience, but smart-home tech can help. Take the time to walk through practical use cases where smart tech would make life a little simpler, and include a few demonstrations if you can.<\/p>\n<p>Most smart devices can be set to turn on or off based on a schedule or specific event \u2014 smart lights can be set to turn on when the garage opens or smart window shades could be programmed to open right as the sun comes up.<\/p>\n<p>Additionally, smart-home tech doesn\u2019t have to be entirely automated; many smart-tech users appreciate the ability to control devices remotely. No more wondering if the front door got locked or whether the porch lights were left on: a simple check through a device\u2019s associated app can confirm that everything is as it should be.<\/p>\n<p>The easy access afforded by smart tech can also make the home you\u2019re selling\u00a0<a href=\"https:\/\/www.nbcnews.com\/tech\/tech-news\/how-smart-home-empowers-people-disabilities-n756731\">more accessible<\/a>\u00a0to a wider range of buyers. A smart-lighting system that can be controlled by a schedule or an app rather than a physical trip to the light switch, for instance, could have big benefits for those with limited mobility, so be sensitive to each buyer\u2019s needs as you talk about the tech.<\/p>\n<\/div>\n<p><span style=\"color: #0000ff;\"><a style=\"color: #0000ff;\" href=\"https:\/\/www.inman.com\/2018\/05\/28\/how-to-sell-a-smart-home-3-talking-points-you-dont-want-to-miss\/\">Read the full article here.<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<article id=\"post-671820\" class=\"post-671820 post type-post status-publish format-standard has-post-thumbnail hentry category-agent category-marketing category-select category-technology tag-elaine-thompson tag-security tag-smart-home tag-smart-home-security tag-smart-home-tech\">\n<div class=\"author-wrap row\">\n<div class=\"author\"><\/div>\n<\/div>\n<\/article>\n","protected":false},"excerpt":{"rendered":"<p>Showcase the savings, convenience and security benefits to potential buyers By\u00a0Elaine Thompson | Source Inman Homebuyers don\u2019t just want smart homes \u2014 they expect them,\u00a0according to the National Association of Home Builders. The National Association of Realtors (NAR) has also keyed in on this tech-loving trend, as evidenced by its recent meeting with\u00a0three major tech [&hellip;]<\/p>\n","protected":false},"author":14503,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,47],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/8833"}],"collection":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/users\/14503"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/comments?post=8833"}],"version-history":[{"count":1,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/8833\/revisions"}],"predecessor-version":[{"id":8835,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/8833\/revisions\/8835"}],"wp:attachment":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/media?parent=8833"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/categories?post=8833"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/tags?post=8833"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}