{"id":8840,"date":"2018-05-29T16:02:10","date_gmt":"2018-05-29T22:02:10","guid":{"rendered":"https:\/\/www.virtuance.com\/?p=8840"},"modified":"2018-05-29T16:02:10","modified_gmt":"2018-05-29T22:02:10","slug":"realtor-sold-a-record-setting-3556-homes-in-one-year","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/realtor-sold-a-record-setting-3556-homes-in-one-year\/","title":{"rendered":"Realtor Sold a Record-Setting 3,556 Homes in One Year"},"content":{"rendered":"

By Judy Dutton | Source realtor.com<\/a><\/p>\n

\"\"<\/a><\/p>\n

The Guinness World Records recognizes all kinds of superlatives, from the largest pizza (13,580.28 square feet) to the fastest hovercraft (85.38 mph). But no real estate agent has ever entered Guinness’ international pantheon, until now.<\/p>\n

Meet\u00a0Ben Caballero<\/strong>, a Realtor\u00ae and broker in\u00a0Addison, TX, who was just recognized as achieving\u00a0\u201cthe most annual home sales transactions through MLS by an individual sell-side real estate agent.\u201d<\/p>\n

And we’re not kidding\u2014the number of sales he’s racked up in a single year will blow your mind.<\/p>\n

Ready for it? For 2016,\u00a0Caballero was verified as selling\u00a03,556 homes\u2014that’s close to 10 homes per day\u2014amounting to $1.44\u00a0billion<\/em>\u00a0in sales.<\/p>\n

Just … wow.\u00a0How did he do it?<\/p>\n

No, Caballero does not chug coffee nonstop to sell, sell, sell around the clock. His secret is that, unlike a traditional agent who takes buyers on tours of homes and then negotiates a deal,\u00a0Caballero works almost exclusively with developers.<\/p>\n

Through his company,\u00a0HomesUSA.com<\/a>, the broker-owner specializes in\u00a0getting\u00a0newly built homes up on the\u00a0multiple listing service<\/a>\u00a0in record time.<\/p>\n

“A builder can submit a request in a few minutes, and we can process it in 10 minutes,” Caballero told\u00a0realtor.com<\/a>.<\/p>\n

From there, Caballero’s work is largely done: Home buyers and their\u00a0agents<\/a>\u00a0who see and click on these listings get put in touch with the\u00a0builder’s agent<\/a>\u00a0(who represents the developer)\u00a0so they can all meet and hammer out a deal. Meanwhile, Caballero has moved on, having charged the building companies a flat fee for essentially streamlining the process of getting these new homes up\u00a0on the MLS with minimal fuss.<\/p>\n

So, although\u00a0Caballero’s home-selling “record” is more of a technical feat than one of an agent wheeling and dealing at 100 mph, it’s\u00a0impressive nonetheless. Plus, his experiences since becoming a licensed broker in 1960 have\u00a0taught him a ton about how the industry has changed, and the best way to buy and sell homes in a jiffy. Here’s what he had to say.<\/p>\n

Q: Being the first real estate professional in the Guinness World Records is quite a feat! How did you decide to do it?<\/strong><\/p>\n

A:<\/strong>\u00a0The company\u00a0Real Trends<\/a>\u00a0has ranked the performance of top agents for over 30 years. Given my numbers were always high, I decided to check into the\u00a0Guinness process and see if I qualified for a record there.\u00a0They have a very rigorous process, where they had to independently research and certify that it was all true. It took a year of back and forth.<\/p>\n

Q: How do agents and others react when they hear how many homes you’ve sold?<\/strong><\/p>\n

A:<\/strong>\u00a0The universal reaction is, their eyes widen and they say, “Really? What?” It’s hard to comprehend.<\/p>\n

Q: How has real estate industry changed in the 50-plus years you’ve been in it?<\/strong><\/p>\n

A:<\/strong>\u00a0Even just 20 years ago, every week, the “listings” would arrive in a physical book with a few tiny, black-and-white photos of homes.\u00a0Now, with the MLS, we can see 50-some beautiful photos of homes, and set\u00a0all kinds of parameters, and be notified of price changes\u2014it’s heaven.<\/p>\n

Q: What advice do you have for sellers on selling their home fast?<\/strong><\/p>\n

A:<\/strong>\u00a0Here’s the most important thing for sellers to understand: Whenever you put your home on the market, you’ll get your best traffic in the first two weeks. When a listing first comes up, buyers and agents descend on it. Price your home too high, however, and you’re going to miss that opportunity since people won’t be interested, or they might not see it at all because it’s above their price range or what it’s really worth.<\/p>\n

Q: So what’s the best way to keep your home from sitting on the market?<\/strong><\/p>\n

A:<\/strong>\u00a0The market will speak to you. If you’re not getting any traffic to speak of, the market is telling you the home is priced too high. If you’re getting a lot of traffic\u00a0but no serious inquiries, that means your home is priced properly but something is wrong with your home\u2014like the paint colors or odors from pets or cooking.<\/p>\n

Read the full article here.\u00a0<\/span><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

By Judy Dutton | Source realtor.com The Guinness World Records recognizes all kinds of superlatives, from the largest pizza (13,580.28 square feet) to the fastest hovercraft (85.38 mph). But no real estate agent has ever entered Guinness’ international pantheon, until now. Meet\u00a0Ben Caballero, a Realtor\u00ae and broker in\u00a0Addison, TX, who was just recognized as achieving\u00a0\u201cthe […]<\/p>\n","protected":false},"author":14503,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,47],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/8840"}],"collection":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/users\/14503"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/comments?post=8840"}],"version-history":[{"count":1,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/8840\/revisions"}],"predecessor-version":[{"id":8841,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/8840\/revisions\/8841"}],"wp:attachment":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/media?parent=8840"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/categories?post=8840"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/tags?post=8840"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}