{"id":9138,"date":"2018-06-11T16:31:54","date_gmt":"2018-06-11T22:31:54","guid":{"rendered":"https:\/\/www.virtuance.com\/?p=9138"},"modified":"2018-06-11T16:31:54","modified_gmt":"2018-06-11T22:31:54","slug":"coldwell-banker-new-tech-predicts-list-home-sale-cbx","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/coldwell-banker-new-tech-predicts-list-home-sale-cbx\/","title":{"rendered":"Coldwell Banker’s new tech predicts who’s about to list their home for sale"},"content":{"rendered":"
By Marian McPherson | Source Inman News<\/a><\/strong><\/h5>\n
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The company’s new tool CBx Seller Leads uses big data, predictive analytics and machine learning to identify homeowners who are most likely to sell<\/h2>\n<\/div>\n<\/header>\n
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Earlier this week, Coldwell Banker announced the launch of\u00a0CBx Seller Leads<\/a>, a tool that uses big data, machine learning and predictive analytics to help Coldwell Banker affiliated agents identify potential sellers and convert them into clients \u2014 before these people have even expressed an outright interest in listing their homes for sale or even requested a price estimate.<\/p>\n

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\u201cWhat we\u2019ve built with CBx Seller Leads and the entire CBx Technology Suite, is all about empowering brokers and agents, so they can effectively use big data to generate more leads, close more sales, be more productive and turn a higher profit,\u201d said Coldwell Banker Charlie Young in a statement.<\/p>\n

Just like CBx Listing Experience,\u00a0a platform that helps agents and sellers set a competitive listing price and\u00a0identify potential buyers,\u00a0CBx Seller Leads utilizes big data to accurately identify sellers on the cusp of listing their home. CBx Listing Experience pulled publicly available information from\u00a0ESRI, Experian, OnBoard Informatics, Realtors Property Resources (RPR) and the U.S. Census Bureau to create buyer profiles.<\/p>\n

In a phone call with Inman, VP of product marketing and communications\u00a0Zo\u00eb Horneck said CBx Seller Leads will pull information from some of those same sources, but this time, Coldwell Banker will primarily rely on data culled by two, large proprietary algorithms.<\/p>\n

The aggregated data will include publicly available sales information not only from Coldwell Banker, but from other brokerages, and demographic data to help flag households that are most likely to list, such as young, growing families looking for a larger home or retirees who want to downsize. From there, the proprietary predictive analytics tool kicks in to determine how likely a seller will list.<\/p>\n

Furthermore, CBx Seller Leads also supplies agents with information predicting the amount of time it will take a home to sell if they list it at a certain price point.<\/p>\n

Read the full article here.<\/a><\/span><\/div>\n

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By Marian McPherson | Source Inman News The company’s new tool CBx Seller Leads uses big data, predictive analytics and machine learning to identify homeowners who are most likely to sell Earlier this week, Coldwell Banker announced the launch of\u00a0CBx Seller Leads, a tool that uses big data, machine learning and predictive analytics to help […]<\/p>\n","protected":false},"author":14503,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,47],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/9138"}],"collection":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/users\/14503"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/comments?post=9138"}],"version-history":[{"count":1,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/9138\/revisions"}],"predecessor-version":[{"id":9141,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/9138\/revisions\/9141"}],"wp:attachment":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/media?parent=9138"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/categories?post=9138"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/tags?post=9138"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}