{"id":9513,"date":"2018-06-25T16:20:07","date_gmt":"2018-06-25T22:20:07","guid":{"rendered":"https:\/\/www.virtuance.com\/?p=9513"},"modified":"2018-06-25T16:20:07","modified_gmt":"2018-06-25T22:20:07","slug":"6-tips-for-creating-personal-brand-stand-test-time","status":"publish","type":"post","link":"https:\/\/staging.virtuance.com\/member\/blog\/6-tips-for-creating-personal-brand-stand-test-time\/","title":{"rendered":"6 tips for creating a personal brand that\u2019ll stand the test of time"},"content":{"rendered":"
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The agent brand is the most important aspect of creating longevity in this business<\/h2>\n

By Kevin Hoover | Source Inman News<\/a><\/span><\/p>\n

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Survival in real estate is all about providing value. This very idea has been the topic of discussion for\u00a0real estate agents<\/a>\u00a0and brokers on many levels lately as we evaluate the future of our business.<\/span><\/p>\n

Let\u2019s talk about the future of\u00a0your<\/em>\u00a0business.<\/span><\/p>\n

How does an agent navigate the ever-changing waters of real estate? How can agents prove that they are valuable to their potential clients?<\/span><\/p>\n

The key word is\u00a0branding<\/i>.<\/span><\/p>\n

Branding has many definitions that all dance around a central idea.BusinessDictionary.com has one of the best descriptions in my opinion:\u201cBranding aims to establish a significant and differentiated presence in the market that attracts and retains loyal customers.\u201d<\/span><\/p>\n

From where I sit, there are six key ways to brand yourself as an agent while working for a larger brokerage.\u00a0<\/span><\/p>\n

1. Target your audience<\/b><\/span><\/h2>\n

Targeting your ideal clients<\/a>\u00a0helps you create marketing materials geared toward their needs in real estate.<\/span><\/p>\n

If you are speaking to a single group of people in your efforts, you are more likely to strike a nerve, solve a problem or connect on a deeper level.\u00a0<\/span><\/p>\n

The biggest benefit of targeting your audience is that, if you know who you are looking for, it\u2019s much easier to find them.\u00a0<\/span><\/p>\n

2. Get personal<\/b><\/span><\/h2>\n

There is a reason every high-level real estate coach in the world will teach you to put a picture of your kid, your spouse or your dog in your\u00a0listing presentation<\/a>. It\u2019s personal.<\/span><\/p>\n

Building a lasting business requires trust and commitment. These are built from\u00a0emotion<\/a>.<\/span><\/p>\n

These traits aren\u2019t achieved by pushing the latest listing or the recent sales from your company. You\u00a0build trust<\/a>\u00a0and commitment by pulling back the curtain and bringing people behind the scenes to show why you do what you do.<\/span><\/p>\n

3. Communicate your values<\/b><\/span><\/h2>\n

Expanding on the personal aspect of your brand are\u00a0values<\/a>. These are vital in determining what and who you market to.\u00a0<\/span><\/p>\n

What are your core values in business? Not your company\u2019s, but yours. Most brokerages will keep their core values on a vague or broad level.\u00a0T<\/span>his is where you, as an agent, can get specific.<\/span><\/p>\n

Marketing strong character, honesty, and\u00a0consistency<\/a>\u00a0go a lot farther than the latest listing you sold in two days in a seller’s market. Push the values behind the actions and you will create fans.\u00a0<\/span><\/p>\n<\/div>\n

Read the full article here.<\/a><\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/header>\n

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The agent brand is the most important aspect of creating longevity in this business By Kevin Hoover | Source Inman News Survival in real estate is all about providing value. This very idea has been the topic of discussion for\u00a0real estate agents\u00a0and brokers on many levels lately as we evaluate the future of our business. […]<\/p>\n","protected":false},"author":14503,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[4,47],"tags":[],"_links":{"self":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/9513"}],"collection":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/users\/14503"}],"replies":[{"embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/comments?post=9513"}],"version-history":[{"count":1,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/9513\/revisions"}],"predecessor-version":[{"id":9514,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/posts\/9513\/revisions\/9514"}],"wp:attachment":[{"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/media?parent=9513"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/categories?post=9513"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/staging.virtuance.com\/member\/wp-json\/wp\/v2\/tags?post=9513"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}